Top 5 Trends in Australian Business

1. Top 5 Trends in
Australian Business
RUSSELL CUMMINGS
STRATEGIC BUSINESS DEVELOPMENT
APRIL 2016

2. Doing Business in a VUCA World
V² = x VELOCITY

3. Trend Summary
ROBOTICS GLOBALISATION DATA CONNECTION CONVENIENCE

4. Trend #1 – Rise of the Robots
• Robots will not be “C3PO”
• Purpose built not retro-fitted
• Small and numerous
• Single or dual purpose
• Interconnectivity is key
Why?
• to reduce labour costs,
• increase productivity
• improve safety & quality

5. Robots
Exo-skeletons Self-drive
Labour-saving Single Purpose

6. Key Questions
Assume robots are available, cheap to
own & run:
▪ How will you use robots in your
business?
▪ What tasks will you use them for?

7. Trend #2 - Globalisation
▪ We have talked about this for the last 20 years –
“It’s here!”
Driven by:
▪ rapidly rising “middle class” incomes in developing
nations
▪ Improved communication
▪ Better packaging, transport and logistics
▪ Relentless downward pressure on prices and costs
▪ Poor food safety standards in the emerging
economies

8. The Challenges
▪ Opportunities for savvy marketers to build
strong brands but not everyone is capable –
Brand & Supply Chain Alliances
▪ By 2030 there will be a global shortage of
skilled labour with the trend growing from
2020
▪ This will put pressure on Australian businesses to
attract and retain good quality people – you
will need a clear strategy.

9. Key Questions
▪ How can you position your business to take
advantage of emerging opportunities in Asia and
India?
▪ How will you compete against foreign products and
services?
▪ Do you have the capacity to build a niche brand or
do you align with a “vehicle” that can?
▪ What are your strategies for attracting and
retaining quality people in the face of a global
shortage?

10. Trend # 3 – Data, data everywhere
We will see a proliferation of sensors and
scanners to assist in collating data for the
management of your business.
These sensors will integrate with each other (via
Trend 3 - Interconnectivity) and will provide
information on: climate, weather, quality, labour
movements, machinery movements, customers,
finance, markets, stock movement - you name it.

11. Data

12. Key Questions
▪ What data will you require to make
better decisions in your business?
▪ Who will collate and analyse this for
you?
▪ What information would be the most
valuable?

13. Interconnectivity is key
The rapid expansion of technology driven by
ubiquitous smart technology (phones, tablets),
cloud computing and fast mobile internet means
that all of our sensors, devices, computers and
robots can be part of one large information
system.
Integration with GPS services and mapping
software like Google Earth is already passé,
providing accurate real-time location for all
devices.

14. Interconnectivity is key

15. Key Questions
▪ What processes in your business could you
revolutionise by interconnecting scanners,
robots, people and/or equipment?
▪ How will your customers benefit?
▪ What would the benefits be to you of
leveraging this connectivity?

16. Trend #4 - Connection
Savvy consumers are looking for
stronger connections to their suppliers.
Social media can be a component of
this but is not the main game.
All your marketing must leverage each
other – radio, social media, direct
contact
How can you build stronger connections
with your customers?

17. Promote your Business
You must have a 90 Day
Contact Program

18. The Challenge
▪ How can you build a relationship
with the consumer?
▪ How can you align yourself with the
values of your target market?
▪ How do you demonstrate that you
are a good “Corporate Citizen”?

19. Trend #5 – Convenience
Your customers are:
 Time poor
 Cash rich (relatively)
 Seeking life balance
How can you help them?

20. Expressions of Convenience

21. Key Questions
▪ How will you support the “Time Poor
Consumer”?
▪ What are the opportunities for you?
▪ Think: convenience, pack size, service
options, opening hours, delivery, DIFY, child-
minding, customised, tailored, etc.

22. What is the key trend for you?
Robotics Globalisation Data
ConvenienceConnection

23. Plan
5/10 2/10 1/10
What can be done to influence the improvement in the Change Potential?
Dissatisfaction Vision
Example:
How can we increase the score in DVP?
DVP Change Formula

24. High Performance Business
Right Things Right

25. My Top 5 Business Survival Tips
Develop a clear strategy for how you will grow and survive:
1. Understand your Competitive Advantage and leverage your
existing marketing activities to connect and improve
convenience
2. Determine how you tailor or customise your offer for specific
target markets – global markets?
3. Improve your “People” attraction and retention strategies
4. Introduce Lean Thinking to your business
5. Build your future business around a profitable Business Model
and manage for cashflow – not profit.

26. More Resources
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Visit our website: www.sbdbusiness.com.au
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27. Our next webinar is on Thursday, May 5th at 5:30pm (QLD) and is on
“How to select an eco-system of powerful apps and tools to lift your productivity and save 8 hours
in every week”
Next Webinar

28. How do we work with businesses?
We develop a tailored solution to meet your specific needs:
All services are at agreed fixed price

29. Book a 10-minute Call
Book a free 10-minute call and we will
discuss your top Issues and see if there is
a “fit” between us to help you work on
them.
Go to www.sbdbusiness.com.au

30. Russell Cummings
Business Consultant
0414 929 585
russell@sbdbusiness.com.au
THANK YOU