This document outlines a 7 step digital marketing blueprint. The 7 steps are: 1) develop a digital marketing strategy, 2) create a website that works, 3) implement email marketing, 4) optimize search engine optimization, 5) engage in social media, 6) expand into broadcast media, and 7) leverage tools, automation, and outsourcing. Each step provides key elements to focus on such as developing customer avatars, creating lead magnets, setting up auto-responders, developing a social media strategy, and measuring digital marketing performance. The goal is to acquire customer contact details and move prospects through nurturing processes to build trust and demonstrate capabilities.
6. Key Digital Concepts
• Our aim is to acquire contact details (emails)
from prospects so that we can market and sell
to them
• They enter our marketing system from a
number of channels
• We have a number of nurturing processes/
sequences that build trust and demonstrate
capability
• We give some great content away for free!
• We will use “conversion tools” to move
prospects through the system
• We automate the $%%# out it using great tech
• We monitor and adjust to optimize outcomes
9. Key Elements of the
Strategy
• Strategic Foundations
• Clear Marketing Goal
• Customer Avatars
• Products and Services that are going to
market
13. Marketing
Content



Source: Taki Moore
*Must have an offer for each [example]
Visitor
(Skeptical)
Prospects
(Hungry)
Lead
(Curious)
[Webinar]
Warm
(Conversion)
[Cause]
Hot
(Buy my stuff)
[Free
Checklist]
Cold
(Opt-in)
97% 1% to 3%
14. Products and Services
Lead Magnets
What are the free, trust
building products that you will
offer?
• Template
• Video Training Sequence
• Report
End Products
• What are we ultimately trying
to sell (including
intermediate products)?
• Entry level product eg.
Training
• Mid Level Service
17. Key elements of a website
that works
• Review current Digital Marketing Performance
• Set up a website (responsive WordPress)
• Build a Lead Magnet or 2
• Digital Sales Map
• Digital Sales Process Map
• Setup a Landing Page
• Create Exit Pop Ups for email opt ins
• Create a Blog with min 3-5 anchor content posts
• Blog Calendar to ensure consistent content
19. Build a
WordPress
Website
Why WordPress?
Easy, cheap, functionality
How?
• Go to a web developer or
www.templatemonster.com and
get a responsive, industry-
specific template for your
business that fits with your
colours and logos
• The template must be
“Responsive” so that it
automatically adjusts for mobile
devices
• Get a Web Developer or
Contractor to modify the
template to meet your needs
20. Lead Magnets
What are they?
High value “to the client” products
that you can give away in exchange for
their basic contact information.
Examples:
Reports, templates, infographics, e-
books
24. Landing Pages
• This is a webpage that is focused on getting Users to
“sign up”. It is a simple sales page with your free
content offer and a sign up form.
• You can use services like www.Instapage.com to
create great Landing Pages that integrate with your
back end systems.
25. Pop up Exit Offers
Use pop-ups to drive traffic from your lead magnet to a
high order offer e.g. Free report to webinar (conversion
tool)
26. Your Blog
• Create a blog with 3-5 anchor articles
• “Anchor” high value, high quality articles
that demonstrate relevant capability
• Good headline
• Quality images
• Strong ”call to action”
30. Key Elements of Email
Marketing
• Set up a regular email newsletter
• Use email auto-responders to nurture
• Create a sales or appointment focused Call To Action
email
31. Email Newsletter
• Send regular email newsletters to your
prospect lists as part of a nurturing
process
• Ensure your newsletters are part of your
90 Day Contact Program
36. SEO Elements
• SEO focused content on your Money Pages
• A list of key phrases that people are
searching for
• A plan to increase Domain Authority
37. Focused SEO
Focus on the key pages in your website -
homepage plus any pages that convert or
generate revenue
38. • What words are your target market using to
search?
• Use tools like www.keywordtool.in
39. Domain Authority
• Establish your website as an Authority
• Use backlinking strategies to drive
traffic to your website
42. Social Media Elements
• Develop a Social Media StrategyÂ
• Select SM Platform/s
• Build Profiles
• Build Awareness: Connect, Follow, Share content, Like,
Comments
• Build Credibility: Discussions, Mentions, Post Unique Content
47. Leverage Key Elements
• Build capability
• Use measurement systems and tools
• Virtual Assistants
• Contractors
• Leverage Tools and software
• Advice
48. Build capability
• What capabilities will you need to
develop, recruit or acquire in your
business in order to execute on your
Digital Media Strategy?
• For example: web development,
copywriting, video production, graphic
design
49. Measurement
• We need to measure the impact of
our Digital Marketing activities
• Create a simple dashboard that
summarises your activity
• Use data from various sources:
google analytics, social platforms,
YouTube, etc.
50. Virtual Assistants
• You can leverage your actions by
hiring specialists to work for you as
a “virtual employee”
• Part-time
• Full-time
51. Contractors
You can engage contractors to assist with a
variety of tasks:
• Web design and construction
• SEO
• Copywriting
52. Tools and Automation Systems
• CRM and Campaigns – MailChimp, Active Campaign,
Greenrope, Infusionsoft, Ontraport, Hubspot, ZOHO
• Landing Pages – Instapage
• Social Posting – Hootsuite
• Task Management – Trello
• Article Spinning –
53.
54. Grab your
copy of the 7
Step Blueprint
and the Plan



Goto LinkedIn, like
the post and
comment
55. Stay tuned for details of our online DIY
Digital Marketing Course
• 8 Modules – each covering a single step in
the process
• Step by Step guidance through each step of
7 Step Blueprint
• Bonus templates and resources to help
make the process easier
• Access to group coaching calls for ongoing
advice
• Access to Russ for individual advice and
coaching