Russ Coff

Madison, Wisconsin United States

Professor

Education

Broadly my research explores the role of knowledge-based assets in creating and maintaining a sustainable competitive advantage. Specifically, I study management dilemmas associated with human assets including: 1) how buyers cope in mergers and acquisitions that involve human assets, 2) who reaps the gains from competitive advantages, and 3) how do you design/structure organizations under uncertainty. I have taught courses in Strategic Management, Corporate Strategy, Mergers & Acquisitions, Industry and Competitor Analysis and Organizational Behavior. My students range from undergraduates to executives. In the ten years prior to beginning my academic career, I was a consultant providin...