Summary for July 2013 and plans for growth hacking.

1. ERPNext Open Day
July 2013
Rushabh Mehta

2. Months Highlights
• Big Release Day
• 1200 Site Visitors
• 100s of Issues
• Dozens of Email Replies!

3. 5th Year Anniversary
• Product Focus
• Tons of Features
• Refinement of
Culture
• Revenues not too
great!
Products
+
Services
ERPNext
Only product!

4. Got Compared to OpenERP
Thanks Tom!

5. Growth Hacking
Who, where is the customer?
What are they looking for?
Do they get it?
Customer

6. Who is the customer?
Fragmented Audience - worldwide!
Which countries do they come from?

7. Who is the customer?
How do they come?
Search
Word of mouth
Ads (?)

8. What are they looking for?
Brand!
what are the keywords?
Open Source

9. What are they looking for?
80,000 people want to see a demo!

10. Observations
• Users come from all over the world.
• Most users quickly want to evaluate the
product by looking at a demo.
• ERPNext is slowly building a brand
following (blogs + newsletters).
• Open Source is attracting thousands of
visitors (users, developer, partners)

11. Plan
• Improve the demo make it the highlight
of the home page.
• Localize the product even more.
• More tools for partners / developers.
• Digital Products (Virtual Images, PDF
docs)

12. Thanks!