by Dr Rick Llwellyn Full details see: <a href="http://www.ruralpracticechange.org/">http://www.ruralpracticechange.org/</a>

1. Identifying cogs in the adoption wheel - opportunities to target extension Rick Llewellyn CSIRO Sustainable Ecosystems Adelaide, SA

5. Identifying common drivers

8. Adoption of no-till cropping practices % farmers using some no-till GRDC, SANTFA, DAFF (2008)

11. Where to now? % farmers using some no-till Llewellyn & D’Emden and 2008

13. Location, location, location Walker et al. 2005. Distance from trial (km) Willingness to pay ($) The value placed on trial report information by WA growers

14. FARMER GROUPS

15. Considering learning and information quality Relative Advantage -> Prob. Actual Average Advantage of Practice Actual Variance Of Practice Grower perception of practice

16. Considering information quality Perception of trial results when considering own farm Perception of trial results when considering own farm Relative Advantage -> Prob. Observed trial

18. 0 20 40 60 80 100 Efficacy (% weed reduction) Probability Perceived efficacy of weed seed capture

19. 0 20 40 60 80 100 Probability Perceived efficacy of weed seed capture Efficacy (% weed reduction) Non-adopters Adopters

23. The future of Mixed-Farming Agriculture A livestock management service for time pressured farmers

25. Acknowledgements: GRDC, SANTFA, DAFF, Mallee Sustainable Farming Faculty of Natural and Agricultural Sciences, University of Western Australia CRC Australian Weed Management CRC Future Farm Industries Frank D’Emden, Michael Burton, Bob Lindner, David Pannell, Steve Powles, Sally Marsh, Amir Abadi, Tracey Gianatti, Bob McCown, Peter Carberry, Shahajahan Miyan, Ellen Walker, Van Nguyen, Thank You