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Manufactured Housing:
An Industry Overview



                        Housing Assistance Council
                 National Rural Housing Conference
                                   Washington, DC

                                   Jason Boehlert
                    Manufactured Housing Institute
                               December 6, 2012
Manufactured Housing: America’s Sustainable and Reliable Housing Solution



    Manufactured housing
critical to housing market and
      American economy
•   What is Manufactured Housing
•   Economic Contribution
•   The Market we Serve
•   Historical Industry Trends
•   Industry Outlook
•   Policy Areas of Interest
Manufactured Housing: America’s Sustainable and Reliable Housing Solution




    What is Manufactured Housing
• Homes built in a factory to the Federal
  Manufactured Home Construction & Safety
  Standards (the “HUD Code”)
• The HUD Code is the only federally-
  regulated residential building code
• Distinctive business model: Homes built
  indoors in a climate controlled setting, sold
  through a retail network, finished at the
  site by installation professionals
Manufactured Housing: America’s Sustainable and Reliable Housing Solution




    Advantages in Quality and Cost
• Precision Built
   • Homes are tighter, stronger, and built with greater
     dimensional accuracy than site-built homes
• Quality
   • QC oversight is continuous, with three layers of
     oversight nationally administered by HUD
• Efficient Use of Skills/Resources
   • High Volume, skills integrated production and volume
     materials purchasing
• Green
   • Optimal material use, minimal waste and recycling
     makes factory building inherently green
MH SHIPMENTS
  1959 – 2011
The Perception
The Reality




Newport Beach, California
Raleigh, North Carolina
Chantilly, Virginia
Tampa, Florida
Grayslake, Illinois
Germantown, Wisconsin
Tucson, Arizona
Mobile, Alabama
Manufactured Housing: America’s Sustainable and Reliable Housing Solution


                             Economic Profile
 • 45 corporations
        • BRK, CVCO, SKY
        • 69 in 2001
 • 122 home building facilities
        • 263 in 2001
 • 2,000+ home sales centers
 • 50,000 land-lease communities (REITs)
        • ELS, UMH, SUN
 • 51,606 homes built in 2011
        • 14.5% of all new single-family housing sold in 2011
 • Approximately 60,000 full-time U.S. based
   employees
       •     200,000 jobs over the past decade


Source: U.S. Census, IBTS, MHI
Manufactured Housing: America’s Sustainable and Reliable Housing Solution



                    Serving a Vital Market

• 2011: Manufactured housing accounted
  for
           • 27% of all new homes sold under
             $200,000
           • 47% of all new homes sold under
             $150,000
           • 72% of all new homes sold under
             $125,000
• 2 of every 3 manufactured homes are
  in rural areas
Source: MHI, U.S. Census
Manufactured Housing: America’s Sustainable and Reliable Housing Solution




         Serving a Vital Market
• Best Value Proposition
  • Average Price Without Land
     • Manufactured Home - $60,600 or $41.22 per SF
     • Site-Built Home - $207,950 or $83.38 per SF

• Homes Placed Anywhere
  • 70-75 percent on private property
  • 25-30 percent in residential land-lease
    communities
  • Roughly 2/3 in rural communities
Manufactured Housing: America’s Sustainable and Reliable Housing Solution




                     Serving a Vital Market
                                  All Home Owners             MH Owners

       $70,000
                                          $60,000
       $60,000
       $50,000
       $40,000
                                                         $32,000
       $30,000
       $20,000
       $10,000
               $0

               73% of manufactured home households earn less than $50,000


Source: U.S. Census, American Housing Survey
Manufactured Housing: America’s Sustainable and Reliable Housing Solution




                            Historical Trends
 • 8.7 million households with 22 million
   people live in manufactured homes
   (6.7% of nation’s housing stock/9% of
   single family housing stock)
 • Since 2000: Manufactured housing has
   accounted for roughly 10% of all new
   single family homes starts
 • 2002- 2005: Market imbalance due to
   subprime activity in site-built market

Source: U.S. Census, American Housing Survey, MHI
Manufactured Housing: America’s Sustainable and Reliable Housing Solution




                           Historical Trends

• New single family site-built homes sold
  in the US has declined by 76% since its
  peak in 2005
• New manufactured homes sold in the
  US has declined by 57%




Source: U.S. Census
Manufactured Housing: America’s Sustainable and Reliable Housing Solution




                Industry Outlook Positive
• Manufactured housing is back on the
  rise over the past two years, since
  bottom in 2009. Currently at 80% of
  2011 sales and 13% increase in sales
  through Q3 of 2011
• 2011: Manufactured housing
  accounted for 14.5% of all new single
  family homes sold

Source: U.S. Census, MHI
Manufactured Housing: America’s Sustainable and Reliable Housing Solution




      Industry Outlook Positive
• Industry is responding to current
  housing market demands and stresses
• Rapid growth in population over next
  decade looking to maximize housing
  value proposition
• Changing demand of baby boomers
  and millenials
• As demand for our homes grows, more
  U.S. jobs created
Manufactured Housing: America’s Sustainable and Reliable Housing Solution




        Policy Areas of Interest

•   Energy Efficiency
•   Tax Issues
•   Dodd-Frank/SAFE Act Implementation
•   GSE Reform
•   HUD/FHA
Manufactured Housing: America’s Sustainable and Reliable Housing Solution




         Please Visit Us


www.manufacturedhousing.org

   MHIupdate


   Manufactured Housing Institute
Manufactured Housing: America’s Sustainable and Reliable Housing Solution




“If home buyers throughout the country
   had behaved like our [manufactured]
    buyers, America would not have had
            the crisis that it did.”
“The government wants high quality, low
     cost housing and manufactured
     housing provides that product.”
              – Warren Buffett
Manufactured Housing: America’s Sustainable and Reliable Housing Solution




     Please Contact Us
          Jason Boehlert
Vice President, Government Affairs
     jboehlert@mfghome.org
           703.558.0660
 Manufactured Housing Institute
         2111 Wilson Blvd.
             Suite 100
        Arlington, VA 22201

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D2 manufactured housing jason boehlert - mhi

  • 1. Manufactured Housing: An Industry Overview Housing Assistance Council National Rural Housing Conference Washington, DC Jason Boehlert Manufactured Housing Institute December 6, 2012
  • 2. Manufactured Housing: America’s Sustainable and Reliable Housing Solution Manufactured housing critical to housing market and American economy • What is Manufactured Housing • Economic Contribution • The Market we Serve • Historical Industry Trends • Industry Outlook • Policy Areas of Interest
  • 3. Manufactured Housing: America’s Sustainable and Reliable Housing Solution What is Manufactured Housing • Homes built in a factory to the Federal Manufactured Home Construction & Safety Standards (the “HUD Code”) • The HUD Code is the only federally- regulated residential building code • Distinctive business model: Homes built indoors in a climate controlled setting, sold through a retail network, finished at the site by installation professionals
  • 4. Manufactured Housing: America’s Sustainable and Reliable Housing Solution Advantages in Quality and Cost • Precision Built • Homes are tighter, stronger, and built with greater dimensional accuracy than site-built homes • Quality • QC oversight is continuous, with three layers of oversight nationally administered by HUD • Efficient Use of Skills/Resources • High Volume, skills integrated production and volume materials purchasing • Green • Optimal material use, minimal waste and recycling makes factory building inherently green
  • 5. MH SHIPMENTS 1959 – 2011
  • 6.
  • 7.
  • 10.
  • 12.
  • 15.
  • 19.
  • 21. Manufactured Housing: America’s Sustainable and Reliable Housing Solution Economic Profile • 45 corporations • BRK, CVCO, SKY • 69 in 2001 • 122 home building facilities • 263 in 2001 • 2,000+ home sales centers • 50,000 land-lease communities (REITs) • ELS, UMH, SUN • 51,606 homes built in 2011 • 14.5% of all new single-family housing sold in 2011 • Approximately 60,000 full-time U.S. based employees • 200,000 jobs over the past decade Source: U.S. Census, IBTS, MHI
  • 22. Manufactured Housing: America’s Sustainable and Reliable Housing Solution Serving a Vital Market • 2011: Manufactured housing accounted for • 27% of all new homes sold under $200,000 • 47% of all new homes sold under $150,000 • 72% of all new homes sold under $125,000 • 2 of every 3 manufactured homes are in rural areas Source: MHI, U.S. Census
  • 23. Manufactured Housing: America’s Sustainable and Reliable Housing Solution Serving a Vital Market • Best Value Proposition • Average Price Without Land • Manufactured Home - $60,600 or $41.22 per SF • Site-Built Home - $207,950 or $83.38 per SF • Homes Placed Anywhere • 70-75 percent on private property • 25-30 percent in residential land-lease communities • Roughly 2/3 in rural communities
  • 24. Manufactured Housing: America’s Sustainable and Reliable Housing Solution Serving a Vital Market All Home Owners MH Owners $70,000 $60,000 $60,000 $50,000 $40,000 $32,000 $30,000 $20,000 $10,000 $0 73% of manufactured home households earn less than $50,000 Source: U.S. Census, American Housing Survey
  • 25. Manufactured Housing: America’s Sustainable and Reliable Housing Solution Historical Trends • 8.7 million households with 22 million people live in manufactured homes (6.7% of nation’s housing stock/9% of single family housing stock) • Since 2000: Manufactured housing has accounted for roughly 10% of all new single family homes starts • 2002- 2005: Market imbalance due to subprime activity in site-built market Source: U.S. Census, American Housing Survey, MHI
  • 26. Manufactured Housing: America’s Sustainable and Reliable Housing Solution Historical Trends • New single family site-built homes sold in the US has declined by 76% since its peak in 2005 • New manufactured homes sold in the US has declined by 57% Source: U.S. Census
  • 27. Manufactured Housing: America’s Sustainable and Reliable Housing Solution Industry Outlook Positive • Manufactured housing is back on the rise over the past two years, since bottom in 2009. Currently at 80% of 2011 sales and 13% increase in sales through Q3 of 2011 • 2011: Manufactured housing accounted for 14.5% of all new single family homes sold Source: U.S. Census, MHI
  • 28. Manufactured Housing: America’s Sustainable and Reliable Housing Solution Industry Outlook Positive • Industry is responding to current housing market demands and stresses • Rapid growth in population over next decade looking to maximize housing value proposition • Changing demand of baby boomers and millenials • As demand for our homes grows, more U.S. jobs created
  • 29. Manufactured Housing: America’s Sustainable and Reliable Housing Solution Policy Areas of Interest • Energy Efficiency • Tax Issues • Dodd-Frank/SAFE Act Implementation • GSE Reform • HUD/FHA
  • 30. Manufactured Housing: America’s Sustainable and Reliable Housing Solution Please Visit Us www.manufacturedhousing.org MHIupdate Manufactured Housing Institute
  • 31. Manufactured Housing: America’s Sustainable and Reliable Housing Solution “If home buyers throughout the country had behaved like our [manufactured] buyers, America would not have had the crisis that it did.” “The government wants high quality, low cost housing and manufactured housing provides that product.” – Warren Buffett
  • 32. Manufactured Housing: America’s Sustainable and Reliable Housing Solution Please Contact Us Jason Boehlert Vice President, Government Affairs jboehlert@mfghome.org 703.558.0660 Manufactured Housing Institute 2111 Wilson Blvd. Suite 100 Arlington, VA 22201