2. AGENDA
Partner Program Overview
Example Partners – Race Management Companies
Cross Race Management & Marketing
RD Go - Race Day Features
2
“What has happened over the last five months has surpassed my expectations.
I'm constantly learning of the various dashboard applications, on the pre and post
event side of things. It absolutely makes my job as an event director easier,
especially in those moments prior to a race where time is of the essence. Most of
all, I want to thank you all for the dedicated support, user friendly applications,
and integration with timing systems.”
3. PARTNER PROGRAM
For Race Management Companies,
Timers, Race Series, Large
Running Sites
Enables multi-level access and
control of races
Multiple Races and Race Directors
Multi-Race Controls
Strong Race Day Features
20% Revenue Share with Partner
Capability to Set Pricing per Race
Self Managed Pricing
Volume Pricing
3
Timer
Rac
e
Rac
e
Rac
e
Race
Serie
s
Rac
e
Rac
e
Rac
e
…
Race
Directo
r
Race
Directo
r
“As someone that has been involved in planning a lot of events, I have to
say, I LOVE RUNSIGNUP. Might even get a shirt made up that says that!”
4. PHILOSOPHY
Tens of Thousands of Micro-Communities
Goal: Provide technology to help these micro-communities
serve runners better collaboratively
Strategy
• We don’t own the data
• Open
• Latest Technology
• Easy to Use
• Listen to our customers
Built by Runners for Runners
“RunSignUp has emerged as a real innovator in the running community. We
have been working with them for over two years now on how to make races
easier to find and more accessible to runners.”
4
5. RUNSIGNUP SERVICES
Race Registration
Results & Scoring
RaceJoy Mobile GPS Tracking App
Race Calendars for Clubs, Stores & Timers
Club Management
Volunteer Management
5
Open Approach
• Free Services
• Open API
• Widgets
“As a runner - every time I plan to register for a race and I see that the registration platform is
with RunSignUp I say 'Oh Thank Goodness!!!'”
7. RACE MANAGEMENT PARTNER
EXAMPLES
Playmakers
• Extensive co-marketing Program with local races
• RunSignUp Calendar Widget on Store Website
• Race Management Services in combination with local timers who use
RunSignUp
3W Races
• Self-serve Participant Management
• Packet Pickup at local businesses
• Flexibility with Pricing and determining who pays the processing fees
“Overall my experience with RunSignUp was great. It was easy to learn how to set
up a race and use the different features. I was on the system almost everyday,
setting up coupons, responding to participant changes, and watching my registration
numbers grow. The online help section and videos made it easy as a first-time user
to get up and running. When I had a question (or made a mistake), they were very
responsive and helped me resolve my issue. I was also impressed at how receptive
they were to feedback and ideas to make it an even better tool for race directors.”
7
8. RUNNING INDUSTRY PARTNERS
Road Runner Club of America
• Running Club Membership creation and
management
• Create Race Widget
• Coaching Education and Certification
on RunSignUp
RunningintheUSA.com
• Premier Race search site in the US
• Download all race changes each week
and auto-populate their calendar
• RunSignUp is the white label race
creation widget on their website
“Also, I wanted to let you know how great you are…we’ve been using … for a
few months now and every time I’ve had an issue or problem and send off an
email I’ve gotten a response within an hour or so. It’s very refreshing!”
8
9. CROSS RACE MANAGEMENT
Reports & Dashboards
Financial Payments and Reporting
Participant Search & Management
Race Copy and Renewal
Coupons
Email Marketing
Email Notification
Widgets
Processing Fee Customization
“I have been organizing, race directing and timing races for over 25 years and
finally there is an online registration system that is very user friendly but still
offers a lot of information and that system is RunSignUp, with their friendly staff
and tremendous support, it is the best online system on the market. ”
9
10. REPORTS AND DASHBOARDS
Dashboards
• Live View – Participants, Race
Revenue, Partner Revenue with 1
and 7 day and yearly comparison
• Comparison Views (see next
page) with Monthly, Weekly or
Daily Year over Year comparisons
or Week over Week comparisons
• Payments quick graphical view of
payments
Participant Report
• Similar to Race Participant Reports,
but across all races
• New search via zip code radius
“Holy crap thats awesome you implemented all of those changes already.
Default report view is super cool and giveaway inventories/projecting.
Thanks.”
10
12. FINANCIAL REPORTS
Summary
Race Payments with Drill Down
• Payments for each race
• Transactions for each Payment
and Race
Race Totals
• Download Excel Spreadsheets
• Per race and event summaries
• Transaction Details
Top Race List
12
13. FINANCIAL PAYMENTS
Races and Charities can each have their own Payment Accounts
• RunSignUp makes all payments without you in the middle
Consolidated Payments
• Multiple races can share a Payment Account
• Detailed reporting to allocate to each race
Daily, Weekly, Monthly Payments
Fast Payments – Transactions up to Monday at 5PM Eastern are in your
bank account Wednesday morning
“My timing business has exploded and I like to handle online registration for my
races. RSU is a great company to work with.”
13
14. PARTICIPANT SEARCH & MANAGEMENT
Search Across Races
Search on Every Page from Upper Right Corner
Advanced Search
Participant Management direct links
“In my first year of using RunSignUp (after 10-15 years of using another
registration company) I’m quite pleased with the site and it’s features. I’ve
especially liked how easy it is to modify a registration or refund money to a
participant.”
14
15. RACE COPY AND RENEWAL
Fast Race List
Quick view of Participant
Counts
Quick Access to Common
Actions
• Edit / Renew / Copy /
Delete
Powerful search for large
number of races
“I really like working with you guys. I can't wait until later this year when I can
start pushing the "renew" button for all my races. I like your service a lot.
Thanks”
15
16. COUPONS
Cross-race and Single Race coupons
% and/or $
Start and end dates
Options like minimum cart value, limit # of
uses, new customers only.
Set “Tags” to reports across all similar
coupons like “Sponsors”
Useful for Elite athletes, sponsors, running
clubs, etc.
This is only the 2nd year for our event, and the first time I’ve used Runsignup.com.
With that said, I have noticed a definitive difference in the amount of registration
traffic compared to last year. I’m no expert with Runsignup.com, but I have had a lot
of success utilizing the coupon feature.”
16
17. EMAIL MARKETING
Free Email Marketing
Cross-Race Email Lists
• Pick Multiple Races
• Zipcode Radius across all races
Tightly Integrated with RunSignUp Database
• Quick pick of Participants, Teams, Captains, etc.
• “Mail Merge” with many of the database fields like Name,
Shirt Size, Bib #, Registration ID#, URL for updating
participant info, etc.
Easily upload participants into lists
Auto-logos for Partner, Race and Sponsors
Upload your custom HTML
“Both my timing company and RunSignUp are great and we will definitely
use both companies next year (and tell others about you). The Email
Marketing feature worked like a charm! Thanks!”
17
18. CROSS RACE MARKETING
Referral Marketing
• Create Referral Codes for Partners to use for tracking registrations across all races
Incomplete Registration Reports Across Races
• Automated follow-up Email capability
More to come moving from per race to across races:
• ROI Tracking for Facebook Ads, Google Adwords and Adroll
• Loyalty Programs for Races and Running Clubs
• Custom URL’s
• Special Group and Team Pricing
• SEO Optimizations
• Sponsor Rewards
• Google Analytics Summary info
“I tripped across the incomplete registrations report this year - this was great
because I was able to get in touch with people that had experienced a problem
and get them straightened out before the online registration closed.”
18
19. EMAIL NOTIFICATIONS
Configure Emails Sent to Race
• Renewal Emails sent to Partners
and/or race directors
Set notifications you receive
• New Race Created (useful when
you have a race creation widget on
your site)
• Daily Registration Summary
• Daily Store Purchase Summary
• Daily Club Registration Summary
“You are so easy to work with and I do want to tell you how much I appreciate
all your help. I also love how you notify me when someone registers. It is so
easy. I have highly recommended you all to a friend for an event they are
doing. Hope they take my advice! :)”
19
20. WIDGETS AND PRIVATE LABELING
Upload Logo
• Header on your Dashboard (like this page!)
• Appears in all Emails (automated and Email Marketing) instead
of the RunSignUp logo
Widgets – Many Cross Race Widgets
• All Partner Race List
• Race Calendar
• Small Upcoming Races for a sidebar
• Top Referrers across all races
• Add Race – either Quick Calendar add or full race creation
• Club Creation
• Login using Oauth for access to your site and RunSignUp with
shared password
“I like RunSignUp because they give a little "widget" that I can paste directly
onto a webpage on my site that makes it look like runners are signing up at Ohio
Race Day. It is sort of like a portal directly to RSU through my site.”
20
21. RACE CALENDARS
Race Calendar Widget
• Display only your races
• Display races within an X mile Radius
• Exclude and Include specific races
• Configure color and font to match your website
Create Race Listing Widget
• Let race directors create their own race listing
• Useful for Stores, Clubs & Race Listing sites
• Auto-updates the race calendar widget
Playmakers uses RunSignUp for our community online calendar. We have 100's
of events add their information to the community calendar on our website
seamlessly with little involvement from the store. It has saves us 50+ hours a
year in managing our calendar and continually updating everything. We also use
RunSignUp for our store events. We host upwards of 20 events a year. 21
22. RACE DAY GO
Scoring and Timing Software Integrations
Check-In App
Results Kiosk
Registration Kiosk
Results
Series Scoring
RaceJoy
“RunSignUp makes it easy for participants to register for the Mike
Hike and support our fundraising efforts. Online donations
increased 57% when we switched to RunSignUp!” 22
Bringing Race Day Together
24. THE RACE DIRECTOR
One of the Two (along with RunScore) market dominating Scoring platforms
Over 500 Timers use The Race Director to time, score and manage thousands of
races
Works with all chip timing systems
Supports Road Race, Triathlon, Relay, Team, Lap, XC and more types of races
Merged with RunSignUp in January, 2015
Very tight integration between RunSignUp and The Race Director to sync
participant information (edit on either side), upload results and send
notifications via TXT and Email. Advanced integration points like teams,
triathlons, etc.
Combined companies will create a next generation Cloud and Mobile scoring
platform which will work with RD PC.
“I am very happy to merge our business with RunSignUp. This combination
provides a stable place to continue to support and enhance The Race Director in an
open fashion. RunSignUp shares a similar vision for open platforms that are
inclusive. I am particularly excited to begin work on a Next-Generation platform with
the RunSignUp team.” – ROGER BRADSHAW, THE RACE DIRECTOR FOUNDER 24
25. RUNSCORE RESULTS
RunScore Results works for any RunScore race
• Without any changes, post results online
• Uses existing listing files for printing results to put
those fields online and make them searchable
• Add TXT and Email results messaging
• Add YouTube Video to results
• Embed results easily on multiple sites with Widget
RunSignUp Integration
• Also works with any RunSignUp Race
• Bi-directional syncing of participant data – make
changes in either RunSignUp or RunScore and those
changes are synced to the other system
• Can share Results Credits with RunScore Results
“RunScore Results is the result of a tight integration between RunScore
and RunSignup Results, but allows RunScore users to use RunScore
Results for any race and completely controlled from RunScore.
RunScore Results is an integral part of RunScore.” ALAN JONES,
RUNSCORE FOUNDER 25
26. AGEE TIMING
Agee Timing is a timing and scoring
software platform that works with
many vendors hardware ( Impinj,
Alien, Motorola/Zebra, Thinkify and
others)
Tightly integrated with RunSignUp
Participant Syncing with editing on either
side
Full Results publishing to RunSignUp
Results
Enables real time Notifications via TXT and
EMail
“I use RunSignUp as my online registration vendor already. I like them because
they give a little “widget” that I can paste directly onto a webpage on my site that
makes it look like runners are signing up at Ohio Race Day. Now that RunSignup
integrates with Agee Race Timing, I’m really excited.”
26
27. CHECK-IN APP
Auto-Sync with Offline mode
Fast Local Searching & Check-In
Dynamic Bib Assignment
Waiver Check-In
Bar Code Reader Support
Label & Receipt Printers
Customize Check-In Data
Linked Registration for fast family check-in
Team Check-In
Team Bib Assignment
Reporting per Check-In Station
Save to USB for emergency sync with
Scoring Software
Free and Open
27
28. RUNSIGNUP RESULTS KIOSK
28
“Just uploaded my first set of results. Oh my goodness! How easy!!!! I usually
put off uploading results to our previous registration site because it was so
difficult. Thank you for making this simple.”
29. KIOSKS & RACE DAY REGISTRATION
Enable Mobile Phone, and Kiosk
Registration on Race Day
Race Director and RunScore can
download the new entries
incrementally
No more data entry and paper!
Take cash and/or credit cards
Use as Results Kiosk after the race!
29
“I used the kiosks at a small race this past weekend too. First time using it,
everything went great. After walking the volunteers through a couple of
registrations they picked it up easily, super easy to use.”
30. RUNSIGNUP RESULTS
Easy, Open Results Upload from The Race Director, RunScore, Agee, CSV, HTML or API
Simple collaboration between Race Directors and Timers
Full searchable Results Display
• Individual Results, including custom URL and QR Code for bib printing
• Customize column order and content
• Splits and Triathlon support
• Auto-pace and Age % calculations
• Finisher Certificate
• Video Results
• Mobile Results
• Kiosk Results
• Custom Bib & QR Code
• Notification and Runner Tracking
• Quick Widget for embedding searchable results on any website
• Free TXT of results if registration done on RunSignUp and inexpensive TXT and free email
notifications for other races
“We added video to two of our results pages from the weekend: super easy to
set up on the RSU end (YouTube is another story), and a huge hit with the
masses. THANK YOU for making this feature available. It's something I didn't
know I would ever use, but greatly appreciate you all thinking outside the
typical registration/results box to provide what I consider the leading product in
the marketplace. Kudos.” 30
31. FINISHER CERTIFICATE
Select from our standard Templates
Upload your Own Background Image
Add Text
Add Custom Fields
• Name
• Time
• Place
• Pace
• Etc.
31
“Just wanted to say thank you for doing a
kick ass job with results and certificates.
Finally figured out how to quickly upload
results from RD to RSU and stoked how
easy it was.”
32. “My husband, son and a friend were able to track my whole race from
home and from two different states!! Thanks RaceJoy!!!”
GPS RUNNER TRACKING
Transform the phone into a tracking device
Real-time tracking on the course map
Track up to 20 people at a time
Receive Mile Splits and Alerts
Participants Cheer Runners during the race
On average, seven hour battery life optimization
Will merge GPS Timing Data in RunSignUp
Results in 2016
33. REVENUE SHARE
RunSignUp shares 20% of the processing fee revenue with partners in return for
their volume and doing part of the support and setup work required to
support multiple races
Minimum 10 races and/or 5,000 registrations per year to qualify
Partners have control over Processing Fees charged to races and keep any
additional fees charged
Set across all races, with ability to modify on a per race basis
Example:
• $30 race, $2.50 standard RunSignUp processing fee
• Partner receives $0.50 of the $2.50 (20%)
• Partner chooses to charge $3.10 to recover the value they are providing to
the race. The partner keeps the extra $0.60
• The partner in this case is keeping $1.10 of each $30 registration
We were able to more than double the revenue share we were
getting from our previous provider. And we get better service
and better software. We have taken that extra cash and grown
our events this year.
33
34. SUMMARY
Partners are key to the RunSignUp business model
Many features targeted at each market will continue to be enhanced
• Timers – Race Day features
• Race Series – Marketing and Advertising ROI features
• Open Platform capable of working with your environment and systems
We attempt to be important for your business – easing your processes,
adding features your customers want, and providing the analytics to
improve your operational and marketing efforts
“I've checked out most of the major online registration platforms. Plymouth
Rock Racing chose RunSignUp because it is the most user friendly and
fully featured registration platform on the web. You guys are kicking your
competition’s ass. ”
34
