Email marketing through RunSignup allows you to send emails to participants and customize them using replacement tags. There are options for whitelabeling emails to send from your domain or using RunSignup's domain. Automated emails can be sent for incomplete registrations, RaceJoy downloads, registration follow-ups, price increases, and sponsors. Email analytics show metrics like opens, clicks, and bounces to analyze a campaign's effectiveness. Lists can be cleaned and customized for targeted outreach.
2. Getting Started
Navigate to the Manage Email Settings page on your Race
Dashboard
Sent From Name: Lets the recipient know who is emailing
them (i.e. Moorestown Turkey Trot 5K)
Reply To Email Addresses: This is the email address that
receives replies to the emails sent through our platform
(i.e. racedirector@race.com)
3. Getting Started: Email Whitelabeling Settings
Advanced Whitelabeling3
● This is only recommended for advanced users
● This will allow you to verify your emails with your own
domain
● Great way to increase your email deliverability rate
Simple Whitelabeling2
● This may decrease email deliverability because there is no
domain to verify your emails
● Email sender appears as “From:”
● Keep track of your email analytics if this is enabled
No Whitelabeling1
● Identified by DKIM records
● “From” address in your automated emails will be displayed
as <noreply.runsignup.com>
4. Getting Started: Social Settings
Supported Social Media Platforms
To link social media in emails, go to promotions and link
the platforms you would like to promote
6. Template Options
RunSignup Template Legacy Template Blank Template
This is the newest template
option
Supports the use of social
media buttons linked to your
accounts
Our past version of the email
template
This version is still available
for use by anybody who
prefers the old version
This template is completely
blank
Create with HTML or build in
an external builder and
paste the HTML code into
the body
7. Utilizing Your Template
New emails on the
RunSignup platform
automatically default to
the RunSignup template
To use the template you
created, click the
dropdown and select it
8. Drafting Your Email
This icon allows you to insert an
image into the body of your email
This icon allows you to embed
source code for a template you
may have built externally
This icon lets you add an
attachment to your email. You
can only add one at the moment
9. Adding Content to Your Email
To add content to your
email, just type directly onto
the template
Use replacement tags to
personalize mass email
communication towards
each individual recipient
10. Adding Content: Replacement Tags
Locate a full list of replacement tags at the bottom of the Send Emails page
11. Adding Content: Replacement Tag Examples
Thank you for signing up for
%RACE_NAME%
Dear %FIRST_NAME%,
Your race will start at
%EVENT_START_TIME%
Thank you for signing up for
the Moorestown Turkey Trot
Dear Bob,
Your race will start at 9:00
am
13. Email Recipients
The email platform gives you the
option to add or exclude specific
email lists
Current participants will be
updated by the minute until the
email is sent
Create a new custom list by
navigating to Manage Lists under
the Email Marketing section of the
dashboard
14. Sending Emails: Creating Custom Lists
Click this button on the Manage Lists page to create and
name your new list
Add contacts from previous races or add contacts by
volunteer task
Upload a CSV file to add contacts that you obtained
offline
Add existing custom contacts or create new custom
contacts right on the page
16. Sending Emails: Final Touches
Name the Email: For your
identification purposes: this is
not visible to recipients
Email Subject: Basic email
subject that is visible to all
recipients
Schedule an Email: Send email at
immediately or schedule a send
for a later day/time
17. Sending Emails: Final Touches
If you don’t have time
to complete your email,
save it as a draft
Drafts show up on the
Manage Your Emails
page
We recommend
sending yourself a test
email before sending
any mass emails
Check formatting on
phone and desktop
If you are ready to send
your email to your
selected contacts, click
this button
19. Statistics to Keep an Eye on
Analyzing Email Statistics: Stats to Keep an Eye on
This displays a tabular
view of overall email
statistics throughout the
lifetime of your race
This displays a graphical view
of your email statistics. The
graph can be set to display by
day, week, or month
20. Analyzing Email Statistics: Breaking Down the Stats
Statistic Meaning
Requests Any time that you try to send an email to a recipient
Delivered Any time that the email is delivered to the recipients server
Opens Whenever a recipient clicks on an email. Typically inflated
because people may open an email several times
Unique Opens The amount of times recipients open and email for the first
time
Clicks Records when somebody clicks a link within your email
Unique Clicks Records the first link click per recipient
Bounce Any time that an email is not delivered to a recipient’s server
Spam Report Detects if an email goes through a recipient’s server as spam
21. List Cleaning
RunSignup automatically cleans email lists for you
๏ Removes people who unsubscribe
๏ Removes people who flag your email
Do not re-add people who unsubscribe from you
๏ This is illegal and angers your customers
22. RaceInsights Report
Additional email statistics are
located in the RaceInsights Report
on your Race Dashboard
Below the graph, you can see how
many pageviews, signups, and
transaction dollars were generated
through email communications
over any period of time (up to 90
days).
24. Automated Email Options
Automated emails are sent when a RunSignup user
completes a specific action. The five types are:
๏ Incomplete Registration Emails
๏ RaceJoy Emails
๏ Registration Follow-up Emails
๏ Price Increase Emails
๏ Sponsor Emails
25. ● Sent a set number of days after a
registration
● Great way to remind registrants about
referral or swag rewards
Registration Follow-up
● Automatically emails participants if they
drop out of the registration path after the
first page
● Email is customizable
Incomplete Registration
● Goes out to currently registered
participants to notify of price increases
● Also goes out to past racers
Price Increase
Automated Emails: Email Breakdown
● Automatically emails current registrants
to download RaceJoy before the race
● Helps boost your RaceJoy usage
RaceJoy
● Sent to current registrants to inform
them of your sponsors
● Included sponsor offers
Sponsor
