2. Agenda
• Promotion Ideas for the New Year
• Age-Based Pricing
• Group-based Pricing
• Coupons
• Discounts
• Gift Certificates
• Virtual Race Bags
• Facebook & Social Media
• Email
• 50,000 Registrations in 7 Minutes
• 100,000 Results per Minute
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• Q&A
3. Age Based Pricing
• Attract new age groups to
your race
• Set specific dates for special
pricing
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4. Group Pricing
• Set Date Range for Sign up
• For groups signing up
together
• Minimum and maximum
number of registrants
• Discount per runner or fixed
price, or single group price
• Useful for “Family Price”
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5. Coupons
• Coupons refer to a “secret”
code that a runner enters
on the Checkout Page.
• % and/or $
• Start and end dates
• Options like minimum cart
value, limit # of uses, new
customers only.
• Useful for Elite athletes,
sponsors, running clubs,
etc. 5
6. Discounts
• USATF is most common
discount – They have a
standard $2 discount for
members signing up for
USATF certified races.
• Other use cases – Fire,
Police, EMS discount.
Military discount.
• Visible to all runners.
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7. Gift Certificates
• Anyone can buy a Gift
Certificate for any Race
• Gift to a person with an
email address
• Races get the money now
• Available for every race
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8. Virtual Race Bags
• Virtual Race Bags
• Add more value for your sponsors
• Delight participants with digital offers
• Generate additional revenue
• Simple, easy to use, affordable platform
• Integration between Virtual Race Bags and RunSignUp
• Sign up for Virtual Race Bag and create your bag –
• http://partners.virtualracebags.com/runsignup
• Connect to your RunSignUp Race.
• That’s it!
• Virtual Race Bag will then be able to connect automatically to your
RunSignUp race participants and send them their virtual race bags before
your race.
• 20% Discount for RunSignUp Race Directors!
• Webinar Thursday 2Pm Eastern
• https://www3.gotomeeting.com/register/265275670 8
9. Facebook & Social Media
• Facebook Page
• Facebook Photos
• Facebook Sharing
• Other Social Media
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10. Email Marketing
• Free Email Marketing
• Fully integrated with iContact
for complete email marketing
features
• Easily upload participants into
lists
• Auto-login to iContact
• Upload other contacts from
previous races for free
• Custom design or chose from
Templates
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11. 50,000 Registrations in 7 Minutes
• Handle Huge Registration Burst of Opening Day
• Leverage our Cloud Technology
• Develop Advanced Features beyond anyone in the market
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13. 100,000 Results per Minute
• RunSignUp Results
• Google-style Search
• Sortable Columns
• Drag and Drop Columns
• Notifications
• Good Looking
• Fast!
• More Scalable than Active
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