Why the majority of startups are followers and a few become leaders.

copyright © runfrictionless 2018
>WHY THE MAJORITY
OF STARTUPS ARE
FOLLOWERS + A FEW
BECOME LEADERS
SCREENING IN SINGAPORE JULY 10
PRESENTED BY ANTHONY COUNDOURIS

>
>
BIG THANKS
OUR SUPPORTER

>
Anthony Coundouris has a
decade of experience
consulting to tech and SaaS
startups. Brands include
salesforce.com, Google, SAP
and IBM. He specialises in
designing sales systems. He has
consulted to firms in the UK,
Korea, Singapore, Philippines
and Australia.
LINKEDIN >

>
>
reserve me
run_frictionless contains
frameworks to help founders of
startups achieve predictable
sales, using sale systems.
RESERVE THE BOOK + GET
50% OFF RETAIL PRICE

>
>
WHY WE
ARE HERE
An analysis of why startups
position their brands as
followers and how to break
away from the pack. Learn
how to model a startup using
the 4Qs and make decisions
like a market leader.
The 4Qs is an advanced
modelling tool that divides
decision making into one of
four quadrants.

>
>
WORDS
+ PICTURES
Words and pictures are the
value propositions, benefit
statements, about us -
everything that appears in
your sales collaterals.

>
>
+ PICTURES
SHAPING WORDS
Founder’s
experience
FOUR SOURCES
OF INTEL
01
Colleague’s
experience
02
Competitor’s
experience
03
Ad agency
experience
04

>ESSAY THE NIGHT
CRAMMING AN
LIKE A STUDENT
BEFORE IT IS DUE

>

>
>
SO WORDS +
PICTURES MATTER
As thin as the veneer may be,
what you stake today is what
you will be judged upon.

>
WORDS +
PICTURES

>
INTEL
1
4Qs
2
WORDS +
PICTURES
3

>
>
A decision-making framework
for synthesizing intelligence
gathered into one of four
constructs or quadrants.
4Qs FRAMEWORK?
WHAT IS THE

>AT THE 4QS
A CLOSER LOOK
LET’S TAKE

>
>4Qs
WHAT WE SERVE
Q2
WHO WE SERVE
Q1
HOW WE SERVE
Q4
WHO WE ARE
Q3

>
TIME
VALUE
1. contact in a few hours
2. deliver initial consultation
3. commence beg mail
4. you disappear
1
2
3
4

>
Good Afternoon,
I hope you are keeping well. I just wanted to send you a quick email
to ensure that you received my email and to answer any questions
that you may have in this regard.
I look forward to your response.
Best wishes
Zoe

>
>AUDIT
PRODUCT FACT SHEET
Q2
CUSTOMER PROFILES
Q1
CUSTOMER FLOW
Q4
BRAND GUIDELINE
Q3
10%10%
50% 40%

>
>ASSIGN ROLES
Q2Q1
Q4Q3
ANNA
ANTHONY
RICKY
ANTHONY
SHANE ALEX
RAYAN
CECILE
VERGE ANNA
DANIEL
RAYAN
RICKY

>
>MAKE DECISIONS
Q2Q1
Q4Q3
5. RECRUITMENT
FIRMS
4. LOW-COST PRODUCT
1. BRAND OVERHAUL 2. ONLINE PAYMENT
3. XERO BILLING
6. FEATURE

>WORDS + PICTURES
WITH UNIQUE
MARKET LEADER
BECOME A

>
>Make a single iteration every
day from intel gathered and
modelled in the 4Qs. Make 20
improvements each month, and
your startup is 20 steps ahead
of the competition.
Rather than poach words +
pictures from a competing
sales system, derive unique
words + pictures from the 4Qs.

>
>TO YOU
HAVE US COME
WE RESPOND
IN LESS THAN
8 HOURS
UNCONVINCED?
EMAIL >
FIND
ANTHONY
ON LINKEDIN
CONNECT >
JOIN OUR
TELEGRAM
COMMUNITY
MESSAGE >

>
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Why the majority of startups are followers and a few become leaders.

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Why the majority of startups are followers and a few become leaders.