This week we hosted the very first english version of SaaSCast, a live video podcast (webcast) where we talk about SaaS topics: growth, customer success, admin, everything you can think of. In the past, we had the pleasure to host french speaking episodes with great companies such as Salesmachine, Segment or Dougs. For this new version, Maxime Berthelot, Product Manager Marketing at Buffer joined us for a 40 minutes live session. We talked about how Buffer handles growth differently from most saas and how they use their customer feedback to enrich their growth experiments reservoir.

1. “
”
SaaSCast Ep.4 - How to Build a
Customer-Driven Growth?
OCTOBRE 2016 - #SAASCAST
W/ Maxime Berthelot from Buffer

2. “
”
Our mission really is to show the
value of Buffer to our customers.
Not to find some hacky way to drive
traffic to the website.

3. “
”
Buffer is a really customer oriented
company. We try to get a deep
understanding of how our users are
using our apps.

4. “
”
We mix qualitaBve data that we get
with quanBtaBve data from our 3M
signed up users thanks to our data
science team.

5. We’re Livestorm. We do browser-based
webinars for sales and user training.
Click to learn more.

6. “
”
We detect paEerns and create
soluBons to beEer adjust our
growth experiments.

7. “
”
We don’t ship features, we modify
the actual features and the flow to
bring customers a beEer experience
of buffer.

8. “
”
We’re using Hotjar to get some
quanBtaBve and qualitaBve data.
It’s really cheap.

9. “
”
We’re really inspired by Brian
Balfour’s framework.

10. “
”
First, understand every stage of
your funnel and see where you’re
geMng the drop-offs.
Then you spend 40 to 60 days
trying to increase that number.

11. “
”
Every week you’re going to come up
with experiment ideas to improve
the income (e.g the steps in a trial
conversion funnel) to eventually
increase the outcome (the trial
conversion rate).

12. “
”
We went from shipping 5–10
experiments / week to thinking
about what would be the most
important things to test.

13. “
”
The foundaBon of the customer
research team is the book called
Lean Customer Development by
Cindy Alvarez, Director of User
Experience for Yammer.

14. “
”
Ship early and regularly a few
experiments to build a certain
growth mindset. It will help you
build the process and frameworks
you need.

15. We’re Livestorm. We do browser-based
webinars for sales and user training.
Click to learn more.

16. Q: Can I have the slides?
A: gilles@livestorm.co
Q: Who were you again?
• Maxime Berthelot (@buffer) - Product Marketing @ Buffer
• Gilles Bertaux (@gillesbertaux) - CEO @ Livestorm
• Buffer : https://buffer.com
• Livestorm : https://livestorm.co