Presentation prepared for the First BYOP / Bring Your Own Passion / Creative Session in FUEL TV, December 2014 A Storytelling vision on Memes and How Real People become massive online phenomenons.

1. become
Rui Ventura
rui.pedro.ventura@gmail.com

4. http://www.youtube.com/watch?v=5nTAn6E_flE&feature=related

5. Of Social Media?

9. TV

10. Famous
star system

11. Mass Production
Mass Consumption

12. BUT
Where were
THE
Real People?

17. Smart Phones Boom
Content & Technology democracy
Enpowered Citizens & Consumers

19. Those TV days are over

21. Ideas*circulate
Conscious choice
* Meaning content: Image, text, Video

25. Big Trend

26. ROFLCON*
*Kind of “Ted talks” for digital heroes

27. Lets go back
to the begining

29. 3 million Hits
National Coverage

30. Trololo

31. http://www.youtube.com/watch?v=2Z4m4lnjxkY

33. http://www.youtube.com/watch?v=oRefK6OyvHU

34. 15million hits
Social Media Driven

35. When goofies

37. http://www.youtube.com/watch?v=FsTwlCQ6sbY

39. http://www.youtube.com/watch?v=48TQqDKmUyE

41. David After Dentist

42. http://www.youtube.com/watch?v=txqiwrbYGrs

43. 100 million hits
Merchandising

44. Heroes

45. http://www.youtube.com/watch?v=dI0bo3Wagio

47. Any Patterns?
Collective Identity

48. How can we use
in our Business?

49. Story telling
Constant Dialogue

51. Rui Ventura
Dustin Diaz
WWW.RUIVENTURA.COM
rui.pedro.ventura@gmail.coms