International PR & Communication and Social Media Marketing Advisor / Consultant for businesses, nonprofits and governments: corporate communication, government relations, public affairs, trade shows, social media marketing, websites management including SEO and Google ds, Google Analytics, Digital Marketing, Marketing Communications, Tourism Marketing, Healthcare Communications, Business Communications, Industry, Services Marketing, Tourism, FMCG, Retail, Industry, Technology, Government and Public Administration, International Affairs, Campaigns Manager, Community Planning Management

1. Portfolio
Public Relations, Social Media Marketing & Customer Experience Services
Rui Martins, International PR & Digital Marketing Advisor

2. Presentation
MAIN TOPICS
Professional Experience
Areas of Expertise
Services
Areas of Opportunity & Solutions
Portfolio
Examples of Impact Results
Contacts
"THE WAY OTHERS PERCEIVE YOUR BRAND
THROUGH A STERLING WALK THE TALK
STORYTELLING., THAT'S REPUTATION"
Grace Killela

3. Rui Martins
INTERNATIONAL PR & DIGITAL
MARKETING ADVISOR
Senior Communication Campaigns Manager
European Commission, European Parliament, Government of
Angola
Communication & Public Affairs Director
Dianova Portugal (including Government & United Nations)
Senior PR Consultant
Burson Cohne Wolfe, H&K Stratetegies, Tinkle
Member European Association of Communication Directors & World Communication Forum Association

4. Areas of Expertise
24 YEARS
EXPERIENCE ON TRADICIONAL &
DIGITAL
Communication and Corporate Positioning
Brand Management
Marketing Communication
Media Relations
Social Media Campaigns Management
Reputation & Change Management
on private, public, social sectors, as director & senior
consultant on worldwide PR firms and Institutions for
leading Multinational clients on technology, hospitality,
tourism, finance, health, aviation, retail, real estate,
government & international & european institutions

5. Why LEGO ranks 1st of most reputable
companies worldwide? Social Media Marketing
Communications is the Promotion of the 5Ps of
marketing: product, place, promotion and people.
Social Media Strategy
The activities, practices and behaviours among
communities of people who gather online to
share information, knowledge and opinions using
conversational media.
Social Media Marketing
Perceptions are real. If you are to win, they have
to be favorable. Your ability to persuade people
to listen to you, understand what you are saying,
and support you, will determine whether you win
or lose.
Communication & Media
Building, managing, and measuring those
relationships - that corporate reputation is based
on - are fundamental to your success and the
success of your organization.
Measurement & Evaluation
Services
Rui Martins, International PR & Digital Marketing Advisor

6. Areas of Opportuny
Reached positioning analysis
management, goals, indicators, KPIs, and
results, in order to define the future
strategy
PREVIOUS WORK
How to position your brand, product,
service, or idea in a new local, national or
international market? How to increase
search, organic reach, engagement, and
sales / repited sales?
NEW MARKETS
Wich are the perceptions, level of reach &
engagement, and customer experience
satisfaction that requires to be changed
or reinforced?
BRANDING UPDATE
How to differentiate your brand, product,
or service in a relevant market or niche
segment for your business goals? How to
increase the integrated experience??
DIVERSIFIED PRODUCT
Rui Martins, International PR & Digital Marketing Advisor
Solutions on multiple platforms approach

7. Why are we here
What do we want to achieve
How to align
Current Situation Analysis
Phase 1
Strategic Planning
THE CONCEPTUAL FRAMEWORK TO DEVELOP,
IMPLEMENT, EVALUATE
A STRATEGIC SET OF STORIES TO BE TOLD BY WHOM, TO WHOM,
WHEN, HOW AND WITH WHAT PURPOSE?
Turning into a reference
Attract key stakeholders
Turning into a leading and
innovative brand
Definition of Golas &
Operational Strategy
Phase 2
Tactics and initiatives
Results
Outputs: efficiency
Impacto: efffectiveness
Outcomes: changes
Desired Situation Management
Phase 3
Rui Martins, International PR & Digital Marketing Advisor

8. Portfolio Clients

9. Portfolio Clients

10. European
Commission &
Government of Agola
Overachieved 376% of the goals of
registered participants at the EU-Angola
Busines Forum 2022 through media
relations, social media marketing,
stakeholders management
Ritz Carlton-Penha
Longa Hotel & Golf
·Managed the launch of the Midori
Japanese restaurant, the Six Senses Spa,
and Golf court through family media trips,
international media relations, marketing
communications 2005-2006
United Nations &
VNGOC
¨ Contributed as part of the Team
to the development process and
launch of the NGO Marketplace, an
online worldwide platform in a joint
venture of UNODC (United Nations)
and VNGOC.in 2014
European
Commission
Managed the Trade Policy Day campaign,
EC DG Trade campaign, mapping key
stakeholders and securing funding for the
implementation of Start Europe in 3 cities
with a reach of 152,620, to accelerate the
dissemination of European treaty policies
and trade agreements within and outside
space European Union
easyJet
Managed the communication
entry into the Portuguese
market of the low-cost aviation
company easyJet 2005-2007,
becoming sector market leader
in Portugal.
Real Estate & Tourism
Trade Show
Reached a ROI of over 500.000€ in media
coverage and attract projects worth 1
billion Euros on real-estate and tourism
development Portuguese projects to be
presented to international investors at the
Real Estate and Tourism Trade, London
2017
Rui Martins, International PR & Digital Marketing Advisor

11. Dianova Portugal
Achieved an audience of
100.822.584 traditional and digital
audiences in 2020 and an ROI of
78.550,26€ at the “Donate Doesn’t
Cost IRS 2020” and a brand social
media campaign, by utilizing
Facebook, Twitter, Linkedin, and
Instagram that increased audiences
over 1M and sales in 25%
European Association
of Communication
Directors
Secured 480 c-suite communicators and 39
new members within organized 17 Events
that overachieved the business target and
accelerated nine Panels at the European
Communication Summit 2019.
European
Parliament
Secured the registration of 4K
members in situ at the European
Youth Event campaign 2018, EP in
Strasbourg, for the new Website
of European Elections 2019,
Dianova Portugal
Increased the reach up to 16M people
and ROI 442.000€ by implementing
social media health marketing
campaign #React Dianova Portugal
Dianova International
Designed and implemented Media
Training, Crisis Management, and
Digital Brand Ambassador Plan for 60
Top Executives + 500 Employees at
Dianova International Network in 14
countries.
Lotus
Development
Managed the B2B communication
for Lotus Development 1997-
2002, positioning the brand as a
leader in the software market for
large enterprises.
Rui Martins, International PR & Digital Marketing Advisor

12. Let's Discover & Be
Discovered!
TALK TO ME
WhatsApp
+351 919 923 752
E-mail
rui.martins@yahoo.com
Linkedin
https://www.linkedin.com/in/ruipmartins/

13. "Our behavior is driven by a fundamental core belief. The desire and
the ability of an organization to continuously learn from any source
- and to raidly convert this learning into action - is its ultimate
competitive advantage."
CHANGE
Jack Welch