This presentation shows the process of revising and creating a new online strategy for a cultural institute.

1. V2_ online strategy
Exchanging information with humans and machines.

2. This presentation
shows the process
of revising and
creating a new
online strategy for
a cultural institute.

3. V2_ is an interdisciplinary
center for art and media
technology in Rotterdam,
the Netherlands.

4. V2_ main activities
Presentation
by organizing exhibitions,
workshops, symposia, etc;
Publishing
in the field of art and media
technology;
Production
research and development of
artworks in its own media lab;
Archiving
information about artists and
activities.

5. Information about V2_
activities was accessible via two
websites:
www.v2.nl archive.v2.nl

6. Information life cycle
Past activities were
New activities were
moved from the PR
announced on the PR
website to the archive
website.
website.

7. We proposed to merge
the PR and archive
websites into a single
online platform.

8. Information life cycle
PR www.v2.nl Archive

9. Presenting archive
information and PR
information in a
common platform
introduced new
challenges.

10. Disadvantages Advantages
Information: PR and Archive Economic: cheaper to
information tend to be very different. Not maintain since archivists no longer
always easy to present both on a single need to copy/past information;
page.
Target groups: the target URL persistence: once
groups of a PR website and archive information is announced on a given
website are distinct. Difficult to specialize address, the URL is permanently
content for each target group. preserved.
Different goals: overall the Unify info and users:
goals of a PR are very different from the users have access to present and past
goals of an archivist. information on a single website.

11. Information typically
associated with PR
activities can benefit
from archived
information and vice-
versa.

12. In the front-
page ...

13. In the front-
page ...
recent
activities
are
selected by
a PR

14. In the front-
page ...
recent
activities
are
selected by
a PR
and are
historically
contextualized
with relevant
archival
material.

15. In the archive
section ...

16. In the archive
section ...
newly
announced
activities can be
automatically
displayed ...

17. In the archive
section ...
newly
announced
activities can be
automatically
displayed ...
and
contextualized
with relevant
recent
information.

18. The new V2_ website
is media oriented.

19. Rich
media
pages.

20. Intuitive
editing
mode.

21. Intuitive
editing
mode.

22. Structured pages
Event information
Participants
Documentation

23. Specialized views for
images and videos.

24. Streaming
seamlessly
integrated.

25. Streaming
seamlessly
integrated.

26. The new online strategy
introduced special
measures in terms of
social networking and
other relevant platforms.

28. Search engine optimization
• Good page ranking;
• Relevant title,
description and
sub-pages;

29. Updated
Wikipedia page.

30. Publications
partially
available on
google
books.

31. Content is automatically
republished on relevant social
networks.
BETA

32. Images are
automatically
uploaded to
Flickr.
BETA

33. Videos are
automatically
uploaded to
YouTube.
BETA

34. News and
events are
automatically
announced
on Facebook.
BETA

35. Relevant user generated content
is re-contextualized at www.v2.nl
BETA

36. Two examples:
BETA

37. V2_ online platform
uses a powerful cache
system that enables a
fast user experience.

38. Time loading frontpage
3 secs
2 secs
2 secs
1 secs
0 secs
www.moma.org www.bbc.co.uk www.v2.nl www.google.com

39. A special attention
was taken in terms of
open source and
standards.

40. V2_ online platform
uses Plone, a free and
open source content
management system
used and developed by
a worldwide
community.

41. Plone meets or exceeds
the major accessibility
standards, making it
usable by people with
visual or motor
impairments.

42. Plone implements
dublin core metadata
elements.

43. Plone supports
microformats exposing
information regarding
events, people,
organizations etc, in a
human-friendly and
machine-readable way.

44. Finally, the impact of
the new online
strategy is clearly
visible on the number
of visitors.

45. Visitors 2009
9000
6750
New online strategy
4500
2250
0
Jan Fev Mar Apr May Jun Jul Aug Sep Oct Nov Dec