@Simplify360 Team Name: Ardent Our case solution for round 3 of #casia2014

1. Stage 3
Have
Your
Say
Team Name: Ardent
Name of first member: Neha Kasana
College Name: IMT Ghaziabad
Name of second member: Ruchika
College Name: IMT Ghaziabad

2. Re-branding Kritika

3. #I’mNotAgangsteR

4. #I’mNotAgangsteR
• Kritika Bali is a Hero and not a victim
• She won’t back out, instead, will spread
awareness regarding the consequences of sharing
too much details on social-media
• She would share her experience on twitter and
Facebook on how she was manipulated by the
Mafia in Pattaya
• She was constantly stalked on twitter; she
misinterpreted it as destiny and fell for this don
• She would also use real life incidents of other girls
which she found during her investigation

5. #I’mNotAgangsteR
• Through this initiative she aims to prevent other
girls
• To begin with, we will request people from
Bollywood fraternity and closed ones to promote
the cause

6. Marketing strategies
for Gajar Ka Halwa

7. Marketing Strategy 1
#PyaarKeChappanBhog
• This campaign will invite boys to share the best two
ways they think to impress a girl
• They can share the two ways through comments or
videos
• Out of the total entries best 56 ways will be selected
and will be shared on our official Facebook and
twitter page. Videos will be shared on youtube too.
• The top 6 entries will get a chance to meet the star
cast of the movie
• Rest 50 entries will get gift hampers and goodies
signed by the star cast

8. Marketing strategy 2
• We can use comic art to create buzz
on Twitter and Facebook which will
be posted on daily basis.
• Comic art will have all the lead
characters from the movie and the
story will revolve around the plot of
actual movie
• We also plan to publish animated
videos of the cartoon characters on
You Tube

9. Marketing Strategy 3
• We plan to share the “Behind the Scenes” video
on You Tube.
• The star cast will visit restaurants, hotels and
dhabas in Delhi, Mumbai and Hyderabad.
• They would cook Gajar ka Halwa for the
customers and reaction of the customers would be
shared in the form of pictures on Instagram and
tweets on twitter.
• They would also be distributing Gajar ka Halwa to
Under-privileged children and we hope to get good
media coverage.

10. Stage 3
Have
Your
Say
THANK YOU