All about Political and legal environment of Business with examples

1. POLITICAL AND LEGAL
ENVIRONMENT

2. The political environment consists of factors related to management of public
affairs and their impact on the business of an organization.
The legal environment consists of laws, courts, attorneys and legal customs
and practices.
India is a democratic country having a stable political system where the
government plays an active role.
A political systems serves as primary factor for economic development;
ensures political participation of people ; and assures security to citizens and
business organization.
Marketing environment must be operated under the rules and regulations of
different laws of India. The Central Government, State Government and Local
bodies affect business operations.
They pass legislations. These law affects the day-to-day operation of
business.

3. Marketing decisions are strongly affected by developments in the
political and legal environment.
Increase in Business Legislation:
Business legislation has three main purposes:
1. To protect companies from unfair competition;
2. To protect consumers from unfair business practices; and
3. To protect the interest of society from unbridled business behavior.

4. Consumer-protection legislation has made it mandatory that
packaged food product carry a “green dot” signifying vegetarian
ingredients, and “red dot” signifying no vegetarian ingredients

5. FOODS WHICH CAME UNDER FDA

6. Protecting the Welfare of Consumers:
In order to protect the interest of consumers , the Government
of India passed a legislation under the Consumer Protection
Act, 1986. Under this Act, the following six rights of the
consumers are recorded:
I. Safety;
II. Information;
III.Choice;
IV.Representation;
V. Redressal;
VI.Consumer Education.