1. UConn Athletics Social Media Platforms Survey
1. Objective:
Target group of the survey are UConn Huskies fans who use social media platforms to obtain their
feedback on different features, especially those affiliated with sponsorship activities. The goal is to
collect at least 7,000 responses from Huskies fans with a 90% or more completion rate. Survey
results could help the UConn Athletic Department to understand fan opinions toward features on
Husky Social Media pages as they apply to specific demographic groups. This could help UConn
Athletics enhance their sponsorship strategy to offer compelling evidence to sponsors regarding
their ability to engage with UConn fans.
2. Distribution:
The Agency team recommends using both the UConn Huskies Official Facebook Page and UConn
Official Facebook Page as main distribution platforms. These two platforms can easily reach out to
our target respondents -Huskies fans who use social media. There are 57,197 fans on Huskies’
Facebook and 39,902 on UConn’s Facebook. We assume the response rate to exceed 20%, to meet
the goal of 7,000, when we subtract users that like both pages. We can also implement a survey
incentive, for example such as all respondents have a chance to win free tickets for Men’s basketball
game if that will not affect the quality of results.
Husky Fans
Social Media
Users
*Target Survey
Respondents

2. 3. Survey questions & time consumption for survey completion:
Part A
Q1 Are you a UConn Huskies fan?
____ Yes
____ Maybe
____ No
If the answer to this question is “No” then survey ends here for that respondent.
Q2 Which UConn Husky sport(s) do you follow? (Multiple Answer)
____ Men's Baseball
____ Men's Basketball
____Men's Football
____Men's Soccer
____Women's Basketball
____Women's Lacrosse
____Women's Softball
____Women's Volleyball
____Other (Please specify) ______________________
Q3 How many Huskies’ events (official games) have you attended in the past year?
____0
____1-5
____5-10
____10 or more
Q4 Which UConn Huskies social media do you follow? (Multiple Answer)
_____ Facebook
_____ Twitter
_____ Pinterest
_____ YouTube
_____ No, I don't follow any UConn Huskies' social media
Q5 Which information source do you use to obtain information about Huskies sports that you
follow (such as ticket sales, event details or game schedule) ?
____Huskies official website
____Huskies social media
____Newspaper

3. ____Mobile App
____World of mouth
____Other (Please specify)__________________________
Q6 What kind of features do you prefer to see on UConn Huskies' Social Media Websites?
_____ Interesting Video (funny or make you laugh)
_____ Behind Scene Video
_____ Game Highlights Video
_____ Player(s) Photo
_____ Game Information
_____ Updated News about Players
_____ Live Game Photo
_____ Fan Experience Photo
_____ Other (Please specify)_____________________________
Q7 Please rate the effectiveness of different social media features that make you feel engaged
with Huskies team(s)
Very
Ineffective
Ineffective
Neither
Effective
nor
Ineffective
Effective
Very
Effective
Video of UConn team players
performing community service
□ □ □ □ □
Post coupon information from UConn
Huskies' sponsors
□ □ □ □ □
A digital game booklet where you can
check game information and share it
with friends
□ □ □ □ □
To share your game experience photos
on UConn Huskies Social Media
Platform(s)
□ □ □ □ □
Voting for the best player on a UConn
team(s)
□ □ □ □ □
Events to meet popular team player(s) □ □ □ □ □

4. Q8 Imagine when you are at a UConn game, there is photo technology that can take a panoramic
(360 degree) photograph of all fans in the stadium. Would you be willing to tag yourself on the
picture and share it on your social media platform such as Facebook, Twitter? Example:
http://stadiums.in3sixty.com/gigapixel/nfl/colts/080111/
____ Yes
____ No
If the answer to this question is “No”, that participant will be directed to Q7.
If the answer to this question is “Yes”, that participant will directed to Q8.
Q9 Your answer to question # 7 is "No". Can you provide a brief reason why you are not willing to
tag yourself on the photo and share on your website?
_______________________________________
Q10 How do you feel if there was a chance to win free game tickets by visiting a specific store?
(Note: For many promotions, no purchase is required)
____ It is a great opportunity
____ It doesn't matter to me
____ I don't like this kind of promotion event on Huskies’ Social Media sites
____ Other (Please specify)
Q11 If UConn Huskies’ Facebook posts a coupon with discount price in a sponsor store, how do
you feel about this?
____ It is great!
____ It doesn't matter to me
____ I don't like this kind of promotion event on Huskies Social Media site
____ Other(Please specify)
Q12 Please rate your preference of the following situations:
Very
unlikely
Unlikely Undecided Likely
Very
Likely
How likely would you frequent an
establishment or make a purchase for a
specific product, such as a slice of pizza
or a cup of coffee, if you could win free
game ticket(s)?
□ □ □ □ □
How likely would you use the
coupon(s) posted on the UConn
Huskies’ social media site?
□ □ □ □ □

5. Q13 Can you suggest any regional or local business(es) you would like to see participate in a
coupon or free game ticket promotion?
Q14 Is there any additional feature other than existing ones that you would like to see on Husky
Social Media websites?
Demographic:
Q15 Are you Male or Female?
____Male
____Female
Q16 What is your age?
____Under 18
____18-22
____23-30
____Over 30
Q17 Are you UConn Alumni?
____Yes
____No
Q 18 Are you UConn Faculty or Staff?
____Yes
____No

6. Part B
Time consumption for survey completion: