Audience as network
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My usual presentation on the 5 aspects of effective networks, adapted for a talk with Christian publishers at Duke Divinity School.
![The people formerly known as the audience ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/zak/84069772/](https://image.slidesharecdn.com/dukedivpresentation091027-091028090319-phpapp01/85/Audience-as-network-1-320.jpg)
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Audience as network
- 2. Let’s call them… our NETWORK. What makes a network WORK?
- 4. Strong social ties Personal relationships Trust Awareness 1
- 5. Online social networks (duh)
- 6. MySpace and Facebook didn’t invent social networks. http://www.flickr.com/photos/rbucich/3623885548 http://www.flickr.com/photos/cobalt/248044067/ http://www.flickr.com/photos/danielgreene/2951598183/
- 7. Common story Shared language Collective narrative 2
- 8. Community-created ad messages MoveOn’s “Obamacan” ad www.obamain30seconds.org & www.bushin30seconds.org
- 9. Collective editing, hive mind?
- 10. Being unique… together www.friendsforpeace.org & www.sorryeverybody.com
- 12. The community feeds (eats) itself
- 13. Blogs build community, not just online
- 14. Culture of sharing Data, information Skills & expertise Money Space 4
- 16. Sharing skillz to make great software
- 17. Network awareness Feeling like a member Knowing what the network is for 5
- 18. Flash mobs for fun and advocacy London -Daily Mail San Francisco -New York Times “ Olympic Torch Route Changed in San Francisco” And Iran’s “ Twitter Revolution !”