Presentation Provided on Sep. 30th, Oct. 6th in NYC

1. I Have a Profile, Now
What?
October 6th, 2009

2. What’s the deal with
Social Media?
Social Media is a waste of
time
I don’t want to connect
with old friends, let the
past be the past.
Social Networks are too
complicated to figure out
I don’t want anyone to
know what I’m doing
anyways
I’m too busy, I have to do
real actual work

3. A Few Social Media Facts
Sources: Linkedin, Nielsen, Jobvite survey, facebook, twitter
•Linkedin turned profitable in March of 2006
•Twitter grows 3700% YOY in minutes spent
•Facebook grows 700% YOY in minutes spent
•80% of companies use Linkedin as their
primary tool to find employees
•More than 1.5 million pieces of content are
shared on facebook daily

4. Social Media Marketing Spend

5. The Three C’s of Social Media
 Create
Create an effective profile that lets your users know who you are and
gives provides a your selling proposition when someone is scanning
through profiles
 Connect
Include all your contacts, past and present, as they are your vehicle to
other contacts. Connecting will also share a symbiotic relationship to
the conversations you hold on line
 Converse
Engage with your audience by entertaining, educating, promoting
others, and continuing your connections

6. ?
 Co-founded by Reid Hoffman, Allen Blue, and Jean-Luc
Vaillant, in 2003. Linkedin has become a prominent player in
the business networking community, allowing relationships
created offline to link online. Linkedin profiles range from the
corporate professional to the business owners.
Latest LinkedIn Facts (source: Linkedin)
 LinkedIn has over 46 million members in over 200 countries
and territories around the world.
 A new member joins LinkedIn approximately every second,
and about half of members are outside the U.S.
 Executives from all Fortune 500 companies are LinkedIn
members.

7. Create An Effective Profile on
Create

8. Create An Effective Profile on
 Description of your services
This is very important, think of this has a
brief snapshot of what you do, not
necessarily current position.
 Status- What are you up to?
 Work History, Education
 Recommendations
 Connections
 Your Content

9. Create An Effective Profile on
 Summary – provide a
descriptive summary of
your value proposition and
how you can benefit your
network and contacts.
 Specialties – Provide
specific keywords that
describe your services
and expertise.

10. Create An Effective Profile on
 Applications-
Make your profile stand
out with applications
that link with your other
online content. Other
applications include
Slide Share (which
allows uploads of
presentations and
video) WordPress,
Amazon Book Reviews,
Online polls, and much
more.

11. Create An Effective Profile on
 Recommendations –
Ask your contacts for
recommendations,
especially for your
current position. When
a contact or potential
contact is viewing your
profile,recommendatio
ns will enrich and add
credibility to your
profile.

12. Connect on
CONNECT

13. Under the Contacts the tab,
you can view your
connections, Import contacts
from Yahoo, gmail, aol,
hotmail, as well as Outlook.
You can also view network
statistics.
Connect on

14. Network
Statistics shows
you the juice
and extension
of your network
Connect on

15. -View your connections and
see who they are connected to.
You can ask for an introduction
virtually and or in person.
-Connect with colleagues, past
and present.
-Connect with people you meet
in business meetings and
events.
-Connect with users that you
have a virtual conversation with
.
Connect on

16. -On the top left, you can
search for people by names
and or keywords.
-Click on Advanced, and then
you can do an advanced
search beyond just keywords,
including, companies worked
for, groups belonging too,
languages, industries and
more.
Connect on

17. Join Groups with
other like minded
professionals. Join
your Alma Mater,
associations,
Industry, and others
of interest.
Connect on

18. Converse on
CONVERSE

19. Converse on
Engage and Educate

20. Status updates, let others
users know what your current
status is. Make this
interesting, compelling users to
check up on you. Keep in
mind, note that this not a
Facebook Status!
Converse on

21. Review,
participate,
initiate
discussions
within your
groups.
Follow up on
discussions
you have
created.
Converse on

22. Answers
In the Answers section, you
can answer and ask
questions within a particular
category. If you are
answering questions, stick to
your expertise and your
categories. Providing a good
answer will showcase your
knowledge, develop
connections, and sometimes
lead to business.
Converse on

23.  Social networking tool – Micro blogging – Users message in 140
characters to their audience.
 Jack Dorsey brought the idea to a creative team in California,
and they decided to launch a “side project”, first prototype built in
March of 2006
Latest Twitter Facts (source: Comscore, mashable)
 45-54 year olds are the top demographic. The more expected
demo of 25-34 year olds following closely behind at second.
 Projected 18 million users by end of 2009, second most highly
trafficked social network site.

24. Lingo
 Followers – Other users who follow your messages.
 Tweet – A 140 Character message that you share with your
followers.
 Retweet (RT) – Sharing someone else’s tweet to your
audience.
 @username – Name of the follower, or user. When you are
mentioning them in your message, you do it with @ and their
username. Other users will be able to click on that username
and view their profile
 DM – Direct Message, only you and that follower will see that
tweet when you direct message them.
 Hashtags, # - Created by twitter users to categorize topics. If
you hashtag in front of a tag, you will show up on twitter search
results when someone searches under that topic.
 Tweetup – When you meet a group or someone in person as a
result of initiating via twitter.

25. Create An Effective Profile on
•Your Name, your site, and who
you are in 140 Characters.
Profile Picture, try to keep it
recognizable and uniform to
your other profile pics on the
web.
A count of how many are
following you and how many
you are following.
Make your twitter profile feature
your business, and add a side
bar. This is not provided by
Twitter, but there are many who
provide, Twitback.com is one.

26. Search for
tweeters that
may be tweeting
about your
service, brand,
or relevant
subject
Connect on

27. Connect on
Some useful Twitter directories

28. JetBlue is a
great example
of a well know
brand name
leveraging
twitter.
Converse on

29. Converse on
 Don’t make it just about you, make it
about them
 Provide your target audience with tweets
that are relevant to them
 Personally respond to those who mention
or retweet your content

30.  Founded by Mark Zuckerberg, was 19 when the site
launched, originally as a communication portal for Harvard
students.
 It became an instant phenomenon, spreading to other
schools, then to corporations, eventually becoming open to
the public in 2006. Although facebook is a social
networking site, it’s roots are embedded in the academic
and corporate arena and is a valuable tool for networking.
Users can join groups and other users online with similar
interests.

31. Latest facebook Facts
 General Growth
 More than 300 million active users
 50% of our active users log on to Facebook in any given day
 The fastest growing demographic is those 35 years old and older
 User Engagement
 Average user has 130 friends on the site
 More than 6 billion minutes are spent on Facebook each day (worldwide)
 More than 40 million status updates each day
 More than 10 million users become fans of Pages each day

32. Group or Page?
-Create a page if you’re a business and you are looking to
promote your company’s content.
-Create a Group if you are providing a forum for
likeminded people. You can initiate and share
discussions about a specific interest.

33. Create a Page on
Create a page
-Upload your Logo
-Engage with your following and
continually update new
postings, this can range from
sales, to events, to latest blog
posts.
-Fans will be alerted and can
create a viral campaign and let
their other friends know that you
they are a fan of your brand.

34. facebook is a
casual social
network site. It is a
personal decision
whether you want
to connect with
business
connections with
your personal
profile.
Connect on

35. Converse on
Entertain and Educate

36. Like Linkedin and Twitter,
Status updates, let others
users know what your current
status is. It is more casual
here, however, keep in mind
with who you are connected
with. Mix up your messages
with educational, and
entertaining messages that
engage with your connections.
Converse on

37. New posts and news
will show up on all your
fan’s live feeds.
Converse on

38. I Have a Profile
Social Media is Connected

39. Managing your Content
OutTwit
Google Reader
Linkedin RSS
Digsby

40. Monitoring your Content

41. I Have a Profile, Now I Have
some Ideas on What to do
At least have an effective
Linkedin profile before I
tackle the other social
networks
I understand that my
online profiles are my
“new resume”, as vendors,
employers and prospects
may be looking at my
content
It’s not just about me, it’s
what value I can bring
them
Use multiple social
networking tools to
promote your content
If not sure what to post,
just listen to others

42. Outsource? Why Path?
•Turnkey Fulfillment solutions
•Experience – Years of experience
Launching successful campaigns across
multiple online marketing platforms
•SEO, Paid Search, SMM – a good tie in
to support online marketing efforts