The State of Social Media Media in the Philippines for 2018 is an excerpt of We Are Social and Hootsuite’s “Digital in 2018” with in depth focus on the Philippines social media scene.
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1. 1 | State of Digital and Social Media In The Philippines 2018
STATE OF
SOCIAL MEDIA
in the PHILIPPINES 2018
2. 2 | State of Digital and Social Media In The Philippines 2018
RUBEN LICERA
SEO EXPERT
CERTIFIED
Chief ESTRATegy Officer
ESTRAT MEDIA GLOBAL
WEB www.ESTRATx.com
EMAIL ruben@ESTRATx.com
3. 3 | State of Digital and Social Media In The Philippines 2018
OUR CORE SERVICES
WEBSITE
DEVELOPMENT
CONTENT
MARKETING
SOCIAL MEDIA
MARKETING &
MANAGEMENT
SEARCH ENGINE
OPTIMIZATION
BLOGGERS
RELATIONS
ONLINE REPUTATION
MANAGEMENT
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Data Used in This Presentation is from:
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63%Social media penetration in the Philippines
*higher than the global average (42%)
**5% increase from 2017 (58%)
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12%Annual Growth of Social Media Users
*1% lower than the global average (13%)
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No. 1In time spent on social media
with 3 HR and 52 M spent on average daily on
any device
*63% of Philippine population is accessing internet.
**there is decrease in time spent in social media compared to last year 2017 (04hrs 17min)
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59 %Of the Philippine Population with Access to
Social Media via Mobile
*15% growth in 2018. Major decline from growth IN 2017 (32%)
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67 MMtotal number of Facebook users/accounts
from the Philippines
*63% of Philippine population is accessing internet.
**increase of users on all age range.
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RUBEN B. LICERA JR.
Chief ESTRATegy Officer (CEO)
ESTRAT Media Global
E-MAIL: ruben@ESTRATx.com
WEBSITE: www.ESTRATx.com
ADDRESS
Unit 320, Cebu in IT Office
AS Building, UP Cebu,
Gorordo Avenue
6000 Cebu City
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