1. Effective
SEO Tips
EVENT ORGANIZED BY
PRESENTED BY:
RUBEN B. LICERA, JR.
Certified Internet Marketing Expert
ruben@rlcomm.org
www.twitter.com/rubenlicera
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220

2. SEO DON’TS
GOOGLE PENALTY ANCHOR TEXT
Anchor text is one of the most important external
optimization factors. Anchor text is the portion of a hyperlink
that is viewed by a visitor to a webpage.
1 Try to link all important pages amongst themselves
within the website.
2
If a page is many levels down within the website
but is important, try to link to it from other popular
pages of the website.
EVENT ORGANIZED BY 3 Try to refrain from adding multiple external links on
several pages of the website as this dilutes the
Google PR of the webpages that contain the links.
4 Minimize your out-bound links through out the site.
5 Do not link the "links partners page" from every
page of the site.
Try to maintain as much Google PR within the
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6 website as possible by adding fewer external links
and adding the fresh in-bound links to pages with a
lower Google PR.
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3. SEO DON’TS
GOOGLE PENALTY SEO DON’TS
The Seminar-workshop will provide the attendees
Duplicate Content - If one or more of your webpages
1 contains the same information (or nearly the same
information), as another webpage on your site or another
website, you could get banned.
2 Cloaking - It is hard for search engines to detect
cloaking, but when they do, it could lead to a ban.
EVENT ORGANIZED BY 3 Hidden text - Trying to hide keywords in hidden text
or links.
Keyword stuffing - Trying to artificially hike up the
4 keyword density by repeatedly using keywords
throughout the page.
5 Bad neighborhoods - If you link to sites banned by
Google, FFA pages (free for all links) or link farms.
Page creation software - Software that create
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6 hundreds of pages for the search engines. These
pages are full of meaningless text with a high
keywords density.
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4. SEO DON’TS
GOOGLE PENALTY SEO DON’TS
The Seminar-workshop will provide the attendees
Don’t join any Linking Farm . Link farm members are
7 required to add a webpage containing multiple links to other
webpages, which in turn contain more links. This is an artificial way of
boosting the link popularity of the website, but is easily detected
8 Reciprocal Links with sites with similar topics is ok
Buying text links to improve PageRank is not a
EVENT ORGANIZED BY
9 highly suggested strategy. Link-based analysis is an
important way to estimate the value of a website; paid links
decrease the quality of search results and erode the trust between
search engines and links.
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EMAIL info@rlcomm.org
MOBILE +63 933 519 0220

5. SEO DON’TS
GOOGLE PENALTY SEO DON’TS
Activities To Avoid:
Duplicate Content - If one or more of your webpages
1 contains the same information (or nearly the same
information), as another webpage on your site or another
website, you could get banned.
ACTION POINTS – Always Double Check Content
EVENT ORGANIZED BY FREE
• http://www.articlechecker.com/
• http://www.dustball.com/cs/plagiarism.checker/
• http://www.duplichecker.com/
PAID
• http://www.grammarly.com/
• http://www.copyscape.com/
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MOBILE +63 933 519 0220

6. SEO DON’TS
GOOGLE PENALTY GOOGLES PENALTY
Common Penalty that Google Gives:
1 Loss of Google PageRank
2 Reduction of Google PageRank
EVENT ORGANIZED BY 3 Loss of position in the rankings in the Google results
pages
4 Sandbox - Complete banning and bar of website
from being indexed
5 Reduction or complete stoppage of the websites
ability to pass Google PR
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7. Seminar
Expectations
and Objectives
EVENT ORGANIZED BY
PRESENTED BY:
RUBEN B. LICERA, JR.
Certified Internet Marketing Expert
ruben@rlcomm.org
www.twitter.com/rubenlicera
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220