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International Chamber of Commerce ,[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Eighth edition achieves two principal goals ,[object Object],[object Object]
Purpose of the Code ,[object Object],[object Object],[object Object],[object Object]
Purpose of the Code  (cont) ,[object Object],[object Object],[object Object]
Key Messages ,[object Object]
Fair ,[object Object]
Decent   ,[object Object]
Honest ,[object Object]
Truthful ,[object Object]
Suitable for Children ,[object Object]
Socially Responsible   ,[object Object]
Other Considerations ,[object Object],[object Object],[object Object]
Challenge to Marketing Communications ,[object Object]
ICC Solution ,[object Object]
Self Regulation ,[object Object],[object Object],[object Object]
Benefits Include: ,[object Object],[object Object]
Benefits  (cont) ,[object Object],[object Object]
Benefits  (cont) ,[object Object],[object Object]
Benefits  (cont) ,[object Object],[object Object]

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