2012 Arken Presentation
•Als PPTX, PDF herunterladen•
0 gefällt mir•220 views
Arken is a marketing technology company. We offer intelligent marketing services that minimize time and energy AND Maximize Results! We deliver results through marketing innovations for companies of all sizes with fully integrated, or stand alone Cross Media Marketing Solutions.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (19)
Andere mochten auch
Andere mochten auch (20)
Ähnlich wie 2012 Arken Presentation
Ähnlich wie 2012 Arken Presentation (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
2012 Arken Presentation
- 1. Arken Technology Results Through Marketing Innovation
- 2. Marketing Automation Cross Media Marketing Intelligent Marketing Services that Minimize Time and Energy AND MAXIMIZES RESULTS List Acquisition Campaign Management smartQRC – Intelligent QR Codes
- 3. Arken Core Values: Target high value prospects. Measure your success. Learn more about your model customer. Target Smart Drive Interest Extend Experience Measure Success Learn Profile
- 4. List Acquisition Services Simple to Use Online Tool Retail and Wholesale Models Competitive Pricing Instant Live Counts Neighborhood Select Tool Resident/Occupant (Valassis) Consumer (Acxiom. Epsilon) Business (Dun & Bradstreet) New Mover 24 (Speedeon) list.arkentech.com
- 5. Campaign Management Highly Targeted Consumer Lists Professionally Designed Postcards Monthly Recurring Marketing Campaigns Success Analytics and Geo Snapshots Play and Pause w/ Budget Features QR Code or smartQRC Integration New Mover Campaigns New Birth Campaigns New Homeowner Campaigns campaigns.arkentech.com Suggested Campaigns???
- 6. smartQRC Infused with Intelligent Programming Recipient Variability Dynamic Response Features Interactive Mobile Response Pages Instant Feedback with Demographic Profiles Live Response Analytics Dashboard Direct Mail Magazine/Catalogue/Brochures Email and Web Interaction smartqrc.com Billboards and Yard Signs qrcdashboard.com
- 7. Why Marketing Technology? Less Time More Time Add value to your Marketing Less Results More Results
- 8. Arken Technology Results Through Marketing Innovation How can we help you increase the value of your marketing? Contact: Rob Tayne Arken Technology, Inc. 1150 Enterprise Drive #200 Coppell, TX 75019 866.903.1806
Hinweis der Redaktion
- ----- Meeting Notes (2/28/12 14:14) -----Innovations in marketing are constantly changing. One of our strengths is being able to quickly integrate a successful innovation into your current marketing process.
- ----- Meeting Notes (2/28/12 14:14) -----Two innovations that we have developed are characterized by Automation (simple to use online tools). This puts decision making at your fingertips 24/7. Another innovation is integrating multiple medias of marketing in what we call Cross Media Marketing. These two innovations minimize time and energy, and maximize results. We do this through:
- ----- Meeting Notes (2/28/12 14:14) -----Just before we get into the products, I should explain that everything we do begins with targeting the right prospects, not wasting time on people who will not buy. We then make measuring success an easy and fun process. This allows us to learn from our success, understand more about your model customers, and then build success through each cycle.So essentially, we build intelligence into everyday marketing practices that are easily measured and modified to build increasing effectiveness and success for future marketing.
- ----- Meeting Notes (2/28/12 14:14) -----We start with List Acquisition. Now a lot of companies do this, but we make it easier and with powerful new tools that save you time, help you lower costs, and therefore increase value.A good example of this is the ability to target specific neighborhoods at the street level, get instant counts rather than wait for a list source agent to return a count for you.For companies that offer list acquisition as a service to their customers, we can even re-skin this tool with your corporate identity and you can operate the Arken List tool as a wholesale distributor.
- ----- Meeting Notes (2/28/12 14:14) -----The online campaign management tool is a long awaited for tool that combines all of the essential elements of a successful campaign into one easy to use online tool. You can build a new mover campaign in just minutes.Many important features are built in like a the same geographic definition tool from Arken Lists, a budget tool that limits the maximum number of pieces a month, and a convenient Play and Pause tool that allows you to temporarily suspend your monthly campaigns when needed. Return next month and press play when you are ready to resume.Additionally, a full set of campaign analytics is availalbe that includes reports and geo snapshots. Current campaigns inlcude New Mover, New Birth and New Homeowner. Additional campaign types can be easliy added.
- ----- Meeting Notes (2/28/12 14:14) -----The easiest way to describe smartQRC is QR Codes on steroids! It looks like a QR Code, initially, it acts like a QR Code, but within half a second of the time it takes someone to scan the QR Code, a number of intelligent features are at work.Recipient variability - the ability to make each QR Code different based on the recipient data (arken list)Variable mobile response pages - We can design mobile landing pages that extend your marketing message, and expand the amount of time a consumer is checking you out!Live feedback - As people scan the QR Code on your marketing piece, you can be watching a live dashboard that tracks responses.But there is more, what really makes a smartQRC so intelligent is the fact that we can instantly provide detailed demographic identifiers based on the recipients address. These can include education, occupation, home value, income levels, working woman, lifestyles, hobbies and interests, and dozens more.
- ----- Meeting Notes (2/28/12 14:14) -----I hope you can see why Arken's marketing technology can increase the value of the marketing you do today.We'll help you automate and spend less time doing what you do today, and we'll help you integrate tools that will increase results.Who does not want to do less work and see more results?!