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The Healthy Child Care American Back to Sleep Campaign

- Two campaigns join together (Back to SLeep Campaign + Healthy Child Care American
Campaign

- Design Purpose: To promote the health and safety of infants in child care settings by
providing more education and outreach to child care providers about sleeping practices

- Reason for Campaign: About 2,500 infants die annually in the United States due to SIDS.

- Objectives: Communicate the importance of infants sleeping on their backs, raise
awareness of the issue, circulate information throughout communities to spread helpful
prevention tips, and support states and child care services to improve current standards.

- Strategy: an educational training program that was created by the American Academy of
Pediatrics. Includes a Speaker's Kit and other training materials, a discussion forum, and an
online training log

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Powerpoint for case study

  • 1. The Healthy Child Care American Back to Sleep Campaign - Two campaigns join together (Back to SLeep Campaign + Healthy Child Care American Campaign - Design Purpose: To promote the health and safety of infants in child care settings by providing more education and outreach to child care providers about sleeping practices - Reason for Campaign: About 2,500 infants die annually in the United States due to SIDS. - Objectives: Communicate the importance of infants sleeping on their backs, raise awareness of the issue, circulate information throughout communities to spread helpful prevention tips, and support states and child care services to improve current standards. - Strategy: an educational training program that was created by the American Academy of Pediatrics. Includes a Speaker's Kit and other training materials, a discussion forum, and an online training log

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