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Accelerating eCommerce Experiences
- 1. Confidential © 2016 All Rights Reserved Accelerating eCommerce Experiences 2016 Holiday Case Study 1
- 2. Confidential © 2016 All Rights Reserved Problem: Website complexity increases load time Page complexity: custom java script 3rd party content (ads, social) 3rd party services: recommendation engines Rich Images & graphics Personalization & Animation Live chat Average load time is 5.3 to 8.2 seconds Custom Fonts Average page: 220 calls to 80 domains 2
- 3. Confidential © 2016 All Rights Reserved Implication: Revenue lost as load time increases 50+% WILL LEAVE 3SECONDS YOU ONLY GET $50M/yr Retailer 7% Lift = $3.5M *According to Industry Analyst and ecommerce leaders like Amazon and Walmart 7%CONVERSION LIFT EVERY SECOND of reduced load time 3
- 4. Confidential © 2016 All Rights Reserved INFRASTRUCTUE WEB CONTENT S T A R T TITLE FIRST CONTENT ABOVE THE FOLD COMPLETE CDN Hypothesis: Acceleration will improve conversion rates eCommerce Acceleration Platform • Optimize, sequence & prioritize content • Take seconds off load times • Increase conversion rate 4
- 5. Confidential © 2016 All Rights Reserved Technology Tested: Yottaa eCommerce Acceleration Platform 5 Yottaa technology enables online retailers to significantly improve website performance across all devices resulting in higher conversions
- 6. Confidential © 2016 All Rights Reserved Yottaa Acceleration Results: Performance Improvement 6 eComm Platform Homepage Category Product Detail Website 1 Oracle Commerce +57% +50% +47% Website 2 Oracle Commerce +46% +26% +35% Website 3 Oracle Commerce +22% +51% +39% Website 4 Oracle Commerce +32% +32% +45% Website 5 Demandware +54% +54% +57% Website 6 Demandware +42% +31% +49% Website 7 Demandware +58% +39% +55% Website 8 SAP Hybris +57% +58% +52% Website 9 SAP Hybris +63% +43% +59% Website 10 IBM +44% +49% +41% Sampling of IR 500 site assessments testing Yottaa acceleration % improvement denotes reduction in time to display
- 7. Confidential © 2016 All Rights Reserved Focus: Acceleration and Conversion Correlation • Subject: Retailer of home furnishings • Technology Tested: Yottaa eCommerce Acceleration Platform • Test Format: A/B test on live Website serving customers, broken into experimental group (directed to Yottaa accelerated version of website) and control group (directed to current website) • Time Period: 8 days during 2016 Holiday shopping season 7
- 8. Confidential © 2016 All Rights Reserved Results: Acceleration Impacts Conversion Rates 8 Conversion Rate Control Group – Current Website 1.84% Experimental Group - Accelerated Website 2.20% Improvement (Absolute) +0.36% Improvement (%) +19.6% Statistical Significance Yes - 98% confidence Conversion Rate = Orders / Visits
- 9. Confidential © 2016 All Rights Reserved Summary • Yottaa increases Website performance 30-60% • Strong correlation between speed & conversion rates • Acceleration applicable to enterprise eCommerce platforms • Significant conversion rate impact (+19% lift) 9
- 10. Confidential © 2016 All Rights Reserved How would acceleration impact your eCommerce business? Contact Yottaa today for a free performance assessment 10