The first infographic from our 2015 New Year Outlook Report, Marketer-Agency Tug of War, as featured in HubSpot’s Agency Post blog.

1. 62%
95%
62%
95%
of
agencies
thinktheirclientswillincreasespending ofsomekind
WA N T
MARKETERS A G E N C I E S
M A R K E T E R S A R E O P E R AT I N G
I N WAY S T H AT L I M I T T H E I R
A B I L I T Y T O G O T H E R E
of agencies
SAyThey’llinvest
significantlyinthe marketing,
sales,andpeoplepartsoftheir
business
S AY
B E T T E R E Q U I P P E D
AG E N C I ES
S P E N D I N G
Agency
Marketer
THE RSW/US 2015 NEW YEAR OUTLOOK REPORT
say they’ll invest significantly in
their business infrastructure
(people, equipment, ect.) in 2015
95%95%of marketers
66%ofAgenciestookpartina
searchledbyasearchconsultant
in2014
AGENCY
CONSOLIDATION
75%
2009
use two or more agencies
to support their business
62%2014agenciestosupporttheirbusiness
usetwoormore
63%OFMARKETERS
EXPECTTOCONSOLIDATE
AGENCIES,USINGFEWER
TOCOVERMOREBUSINESS,
OVERNEXT1-2YEARS
only 16% of marketers used a search
consultant to help them find a new
firm in 2014
19%
butonly,
found their
experience positive
16%
19%
66%
TUG OF WAR
AGENCIES
MarketersTheir agency counterparts aren’t fully
up-to-speed with changes in the digital
and social space
Marketer cost cutting
The short-term perspective
of marketers
The lack of loyalty they
have toward agencies
are concerned
are concerned
51%51%of
marketers
Believe they will ‘somewhat” or
“heavily” increase their spending in
marketing and advertising in 2015
M A R K E T E R A G E N C Y
RSW/USISAFULLSERVICE,OUTSOURCEDAGENCYLEADGENERATIONANDNEWBUSINESSDEVELOPMENTFIRMTHATHELPS
MARKETINGSERVICECOMPANIES(EXCLUSIVELY)FINDANDWINNEWBUSINESS.WEHELPAGENCIESBYBETTERPOSITIONINGTHEMIN
THEMARKET,FINDINGQUALIFIEDLEADS,SETTINGMEETINGSANDHELPINGMOVETHEMCLOSERTOCLOSE.
SEARCH
ACTIVITY