9. there is no universal answer
we (should) tap into meanings to connect with
the user
Estefania Acosta
10. we can innovate in the secondary pactum
areas of an object
Valeria Ibarra
11. metaphors are representations that lead us
beyond the object itself
we’ve been applying this theory without
properly knowing
Gloria del Carmen
12. each object has its own role in a specific
environment
when a designer creates a link between the
user and the object, he is succeeding in
adding value
Bonnie Lopez
13. designers not only create good objects, we
create good emotions
David del Rio
14. a product without identity
is not a product at all
José Martin Burgos
15. to understand the essence (is to) understand
what the object represents
Victor González
16. sometimes we try to project an emotion into
an object, but people do not perceive it
Anahí Vega
17. everyday objects do not only have a
commercial or physical value
but an emotional connection to the user
David García
18. do secondary pactum areas really matter in an
object, or are they (arbitrary) choices?
Samantha Spota
