2. Day 3: Creativity and Design
The objective of this course is to introduce students to the
basics of product design, including issues relating to product
form and function, as well as aesthetics and experience.
Students will learn how to integrate creative ideas into
product designs that would appeal to consumers. Cutting edge
and relevant issues in product designs will be discussed.
Special emphasis will also be placed on examining product
designs in an Asian cultural context.
From: http://www.aci-institute.com/index.php/web/master_program/ProgStructure/5/104
4. Thomas Edison
J. Utzon
Frank Gehry
http://www.brookbanham.com/sketches
A. G. Bell
Key idea is: speed sketching is NOT about aesthetic quality, but seeing/thinking/communicating in more and flexible ways to represent ideas
20. Top and front views
http://www.clker.com/cliparts/d/8/3/1/1310140523740641197apple-macbook-pro-mc374lla-13.3-inch-laptop-front-top-view-1.jpg
http://www.hightech-edge.com/wp-content/uploads/2007/04/macbook-pro.jpg
30. Form Activity
⢠A box for a child (1 year old)
⢠A luxurious box
⢠A feminine box
⢠A box for X-sports
⢠A Singaporean box
31. Use 2 geometries of
3 sides as initial
shapes to generate
as many unique
compositions
resulting in more
than 2 final
geometries
1
2
1 2
sample composition resulting in more than 2 shapes
3
32. Use 2 geometries of
3 sides as initial
shapes to generate
as many unique
compositions
resulting in more
than 2 final
geometries
this composition features:
shape #1 = 6 sides
shape #2 = 4 sides
shape #3 = 3 sides
how many unique compositions can you
create combining 2 triangles?
3
2
1
33. (6, 4, 3)(6, 4, 3)
⢠please spend the next 15
minutes drawing in silence
and individually
⢠combine 2 triangles in order
to generate as many unique
compositions as you can
⢠write down the number of
sides between parentheses
⢠cross out redundant solutions
⢠do not include your name
⢠use the A3 paper provided
34. Richard Seymour: How beauty feels
http://www.ted.com/talks/richard_seymour_how_beauty_feels.html
75. Chris Bangle: âGreat cars are Artâ
http://www.ted.com/talks/chris_bangle_says_great_cars_are_art.html
âCars are not a suit of clothes; cars are an avatar. Cars are an expansion of yourself: they take your
thoughts, your ideas, your emotions, and they multiply it -- your anger, whatever. It's an avatar.â
http://www.straitstimes.com/sites/straitstimes.com/files/coe%20chart%20large.html
79. Personal meaning
⢠What are your 3 most valuable (material)
possessions in life?
⢠What does your stuff say about you?
⢠âShow and tellâ
80. Rapid ethnography project
⢠Religious items (faith, belonging, protection)
⢠Vespa (achievement, independence)
⢠House, flat, car (achievement, personality, security)
⢠Soccer shoes (function), fountain pen from college (memories)
⢠Glasses (function), hair gel (identity), oven (itâs complicated), Pokemon toy (hard to
obtain)
⢠Painting (confidence, self-esteem), ring last present given from his father
(loneliness, reconciliation)
⢠Portraits, rings, presents, blankets, suitcase, custom-made: book, pillows, journals,
signed items (promises, attachment, relationships, memories from times, self and
others)
⢠Traditional musical instruments (authority, pride, belonging, giving)
⢠Beyond objects: smells, ways of acquiring, spaces
⢠Context, stories, past and memories, achievement, plans, items lost, from 8 to 90
years old (family members, colleagues, helpers), conscious effort of reflection,
articulation and empathy, maker culture and âscarsâ, honest/accurate responses,
future: investment or preparing something for children, giving and receiving,
children more functional but even from young age (2): âmommy/daddy bought itâ,
things that lose vs. gain value over time.
81. Rapid ethnography project
⢠Mode: Individual
⢠Ask 3 people what is their most meaningful object
(personal, irreplaceable, valuable, not necessarily
expensive)
⢠Ask them âWhy?â
⢠Mode: Pairs
⢠Find similarities in the reasoning, the type of objects
and the reactions that you got from people
82. ⢠Accomplishment: achieving goals
⢠Beauty: appreciation of qualities that give pleasure to the senses or spirit
⢠Community: sense of unity with others around us and a general connection
⢠Creation: sense of having produced something new and original
⢠Duty: willing application of oneself to a responsibility
⢠Enlightenment: clear understanding through logic or inspiration
⢠Freedom: sense of living without unwanted constraints
⢠Harmony: balanced and pleasing relationship of parts to a whole
⢠Justice: assurance of equitable and unbiased treatment
⢠Oneness: sense of unity with everything around us
⢠Redemption: atonement or deliverance from past failure or decline
⢠Security: freedom from worry about loss
⢠Truth: commitment to honesty and integrity
⢠Validation: recognition of oneself as a valued individual worthy of respect
⢠Wonder: awe in the presence of a creation beyond oneâs understanding
http://www.makingmeaning.org/meanings.html
83. Jan Chipchase: Design anthropology
http://www.ted.com/talks/jan_chipchase_on_our_mobile_phones.html
94. Product Features:
â˘Letter Lock⢠- Popular combination lock with easy to dial and remember 3-letter combinations
â˘Easy to remember phrase included with each padlock for additional convenience
â˘Extra wheels on-pack allows for greater personalization
http://www.masterlock.com/
95. The Secret and Beauty of Ancient Chinese Padlocks
Hong-Sen Yan, Hsing-Hui Huang
http://140.116.71.92/lock/english/char.htm
106. KANSEI across SCALES SUTD for SC @ JEM
Sosa, R., Lee, J.B., Albarran, D., Otto, K., Chia, H.M.L, Kabincalan, R.P., Poh, W.Y., Haruki, S., Toh, H.P., Clifford, M. K. (2013) Scaling Kansei in Engineering Product Development (forthcoming)
Varying the radius and the tension on the elastic rope, the assembly can be fine-tuned to capture the Kansei of the desired wave movement
Elastic rope
Transformation of a Mechanism
From: torsion of a steel cable
(Order of Magnitude: 10-1 m)
To: elongation of an elastic rope
(Order of Magnitude: 101 m)
119. Target users found this
product irrelevant
(reasons are weak,
unclear or hard to justify)
Target users find this
product vital
(reasons are strong, clear
or easy to justify)
120. Semantic Differential
1. Create a scale using polar adjectives (opposite-meaning terms)
2. Use as a guide three dimensions: strength, value, and activity
3. Ask subjects to rate an object or concept, assigning a mark on one of the
five (or seven) spaces along each dimension
4. Positive and negative attributes should be varied from left to right
http://psychology.ucdavis.edu/sommerb/sommerdemo/scaling/semdiff.htm
121. Shang H Hsu, Ming C Chuang, Chien C Chang, A semantic differential study of designersâ and usersâ product form
perception, International Journal of Industrial Ergonomics, Volume 25, Issue 4, May 2000, Pages 375-391
131. Day 3 Reflection Activity
⢠What did you learn?
â New knowledge or tools
â Things that you didnât know that you didnât know
â Three most âstickyâ ideas
â One to three key questions
â Actions that you can follow up
141. âA fridge for the common man that does not require electricity and
keeps food fresh too. It works on the principle of
evaporation. Water from the upper chambers drips down the side,
and gets evaporated taking away heat from the inside , leaving the
chambers cool. The top upper chamber is used to store water. A
small lid made from clay is provided on top. A small faucet tap is
also provided at the front lower end of chamber to tap out the
water for drinking use.â
http://www.mitticool.in/pdf/case-study-on-mitticool.pdf
Key idea is: speed sketching is NOT about aesthetic quality, but seeing/thinking/communicating in more and flexible ways to represent ideas[Optional: Examples from your field or related to your theme; or quick exercise on the board]
Properties of Form:ShapeSizeColorTexture
Basic Shapes Can Create A Clustered Organization
This is a link to other dimensions of Ethics in Design, i.e., how ethical are our designs?