Google+ allows journalists to link their profiles to get photo bylines on stories in search results, connecting readers to them. It also features Google Hangouts for video chats and live broadcasts, enabling engagement through interviews and question/answer sessions with readers. Tumblr is a platform well-suited for media like NPR to curate engaging content through reblogs and promote shows, while also expressing personality through blogs on topics of interest. It can complement traditional coverage by sharing others' content and building identity.

1. Week 10: The Rise of the Rest –
Google + and Tumblr

2. Google+
Why Google+?
What is Google+?
How is Google+ like facebook?
…or not like Facebook?

3. What’s in it for you as journalists?
According to Google:
file:///Users/guillaumegiustiniani/Downloads/go
ogleplus-121210104924-phpapp01.pdf

4. Google+ for journalists
• You can link your Google+ account to get a
photo byline for stories you have written
when they appear in search results.
• This means that anyone who sees your story
on the Google News start page will also have
the chance to immediately connect to you.
Why is this useful?

5. Google+ for journos
• it’s not a social network
• you share via circles of interest or relationships
• Arguably circles are more natural way to organize
networks, they mimic real life networks better
• you can post content to whole circles, like an
email group
• it allows you to curate sources, not unlike Twitter
but with the convenience of « cultivating » a
whole group of sources

6. Google+ differences/conveniences
• chances are you’re already using another Google
service (Google docs, Gmail, Picasa, YouTube, so
it all integrates better
• its got its own browser! Chrome, which makes
search much better
• no friend request: simply add or remove when
you want
• there’s a Communities feature for discussions.
Public or private. Allows for conversation and
knowledge sharing. Posts can be grouped by
topic. This is a way to invite commentary
How is this different from Twitter of Facebook?

7. But most of all on Google+ there’s…
Google Hangout.
• Probably the most interesting feature for
journalists
• A video chat with up to 10 people
• With the On Air option of broadcasting the
conversation on Google+ and YouTube
• You can share documents during the chat via
Google Docs
Why is this useful for journalists?

8. Google Hangouts for journos
Engagement, crowd-sourcing, sharing and collaboration
 Invite your readers to a hangout about a certain topic,
get their instant feedback and engagement
 Media organizations might start a regular editors
hangout where they can connect with the community
 They are also being used for interviews
 Hangouts also have huge potential for collaboration as
you can run applications within Hangouts
 For example, members of Hangouts can all view a
YouTube video or access a Google Doc.

9. Time’s Google Hangout
Time has 1 Million followers on Google+

10. Time’s Google Hang out
• The online video conversation (which used the a live,
public broadcast instead of a hangout with limited
users), was hosted by Jose Antonio Vargas, the writer
of the cover story of the magazine « We Are
Americans, Just Not Legally »
• Time used its strong social media presence - which
includes more than 3.6 million Twitter followers - and
the hashtags # #askTIME and #WeAreAmericansto
invite readers to ask questions of Vargas and other
"undocumented immigrants" taking part in the
hangout

11. The NYT’s Google hangouts

12. The NYT’s Google Hangout
• The opinion department of the New York Times
hosted a video interview with Susan Rice, the US
Ambassador to the United Nations.
invited readers to nominate themselves to take
part to "put her on the spot and challenge both
of us with your questions".
Hundreds volunteered, they picked five
• They also produce Google Hangout for other
sections : Room for Debate, Op-Docs
Why are these sections/features candidates ?

13. Al Jazeera’s The Stream
« a social media community with a daily TV show »

14. « a social media community with a
daily TV show »
• social media community consistsing of a 35,000-
strong Twitter following, 20,000 FB likes and
23,000 Google+ connections.
• They curate a Storify round-up of social media posts to
introduce the show's topic before each programme
• include videos flagged by the YouTube community.
• A growing Pinterest following is recognised in a board
that rewards pinners
• Skype is used to bring in experts as interviewees
• the website accepts user-generated audio
• show regularly features Google+ Hangouts for video
interviews, allowing them to add comment from voices
in every continent.

15. Why is all that interesting?
What does it add?
What kind of story does it tell?
http://stream.aljazeera.com/story/
201504071700-0024666

16. Tumblr
Why Tumblr?
What is Tumblr?
How is Tumblr not like Wordpress?
…or is it like Wordpress?

17. Case study: NPR on Tumblr
• NPR:
The general Tumblr
http://npr.tumblr.com/
Specific show Tumblrs
http://nprfreshair.tumblr.com/
http://onpointradio.tumblr.com/

18. NRP on Tumblr
• Similar form, different editorial strategy
• High-engagement and liking/sharing
Why is this especially strategic for a media
like NPR?
Is Tumblr better for this than other social
media platforms?

19. Case study: I Love Charts on Tumblr
What’s their concept:
Any kind of data, emotion or some other
quantifiable information expressed in a chart or
graph.
http://ilovecharts.tumblr.com/
Why is Tumblr the right platform for this?
What kind traditional media learn from: this?

20. What’s different about Tumblr
Most, if not all, news Tumblrs share others’ content
in addition to their own coverage.
• The http://newshour.tumblr.com/
• Regular posts and reblogs others content
• Because media can’t cover everything
• And because media is also more than coverage,
it’s a brand/personality/identity
• Can be a complement to traditional media’s
blog/FB feed/website

21. Case study: Wired
They are highly connected to
social media and digital
platforms, what is Tumblr for
them?
http://wired.tumblr.com/

22. • Separate from what they’re covering on a day
to day (blogs and website) or monthly
(magazine) basis
• A place to talk about what they love and are
interested in
« We’re a brand that marries the intellectual and
the obscure, and that reflects on the Tumblr. »

23. Case study: a Guardian project
A specific project Tumblr called
http://english2english.tumblr.com/
• Takes advantage of Tumblr’s lighter toner
• Of follower engagement
• Follower contributions
• A personality/branding opportunity…how
does it enhance the brand?

24. CONCLUSION
How does this relate to your brand?