All good communications begin with a strong and powerful message that reaches the target audience and motivates them to buy. Many companies settle for a surface level “this is what we do” approach, but that has limited effectiveness. Robertson Communication Corp. and Critical Connections are offering half-day strategic communications workshops to: 1. Work through a ten-step process to create a differentiated/unique and stronger company message. 2. Develop a two-page “Message Map” document, which can be used for all company communications (advertising, public relations, e-marketing, social media, promotions, etc.)

1. Strategic Messaging Workshop
All good communications begin with a strong and powerful message that reaches the target
audience and motivates them to buy. Many companies settle for a surface level “this is what we
do” approach, but that has limited effectiveness.
When it comes to content, one size rarely fits all. To ensure that your company's content is
effective at generating and nurturing leads, you need to deliver the right content, to the right
people, at the right time. Content mapping is the process of doing just that.
With content mapping, the goal is to target content according to A) the characteristics of the
person who will be consuming it (that’s where buyer personas come in), and B) how close that
person is to making a purchase (i.e. their lifecycle stage).
We offer half-day strategic communications workshops to:
1. Work through a ten-step process to create a differentiated/unique and stronger company
message.
2. Develop a two-page “Message Map” document, which can be used for all company
communications (advertising, public relations, e-marketing, social media, promotions, etc.)
Scott Robertson, CEO of Robertson Communications, and Richard Sink, Founder of Critical
Connections would conduct the workshop for your business. The results will give your online
initiatives a more effective messaging platform to drive social media awareness and sales for the
company.