We are an online business revenue accelerator that helps corporations take their online go-to-market initiatives from good to great. By establishing how new technologies, SEO, web development and social media channels can solve business problems, improve business processes and achieve a competitive advantage that will positively impact the bottom-line results.

1. Affordable SEO, Online
Reputation Management, Local
Search, Social Media and Web
Optimization
We are an online business revenue accelerator that helps businesses take their online go-
to-market initiatives from good to great. By establishing how new technologies, SEO, web
development and social media channels can enable you to solve business problems,
improve business processes and achieve a competitive advantage that will positively
impact the bottom-line results.
Our many types of online business engagement services include:
Social Media Optimization
SMO can have a measurable impact on content popularity and accessibility. Tweets,
Facebook posts, Google+ posts, and others are social media equivalents to SEO key
elements. Off-page content that increases your ability to capture mindshare that leads to
market share.
“The companies that perform best over time build a social purpose into their operations
that is as important as their economic purpose.” —Harvard Business Review

2. Search Engine Optimization
By optimizing the content created, you make it easier for Google, Bing and Yahoo to find it,
rank it, and display it in customers’ relevant searches.
Local Buzz: Optimize Your Local Listing
By creating and optimizing local search (SEO) listings, businesses can have greater control
over how they appear in local search results. In addition, a recent study found that 43% of
all Google searches have a local intent and 50% of mobile search is local.

3. Online Reputation Management
The initial analysis for Online Reputation Management (ORM) involves collecting
information on the popularity, current standing and online reputation of your website. The
data we have gathered at this stage will be our benchmark for the reputation management
campaign before the ORM is performed, allowing us to track our progress and address any
negative publicity. Upon generating the list of keywords associated to negative or
unwanted web pages, the most ideal keywords to target for a particular site will be selected
from the list. The selection of ideal keywords depends on several factors including the
competition for a particular keyword and their relevance to your business.
Content Creation
Pay Per Click (PPC)

4. Google AdWords Remarketing
Remarketing (also known as retargeting) is an advertising method introduced by Google
that allows you to serve tailored advertisements topeople who have visited your site. This
method gives your prospects another chance to buy a product they have shown some
interest in – even after leaving your website.
Google AdWords Remarketing has been likened to an email marketing list because in
essence they both target warm traffic, as opposed to cold traffic. In list marketing, the
marketer sends emails to subscribers, or people who have interest by subscribing to the
mailing list. In Remarketing, advertisements are displayed to an “audience” that has
displayed interest by visiting your website.

5. Website Audit Reports
Custom Web Design Packages
Inquiries: Richard Sink, Founder of Critical Connections
Phone: (949) 226-9844
Email: rsink@critical-connections.net
LinkedIn Profile: https://www.linkedin.com/in/rsink