Audiolink

1. Audio Link Inc.Audio Link Inc.
Group # 3Group # 3
Ravi ShresthaRavi Shrestha
Cemil ErzincanliCemil Erzincanli
Shirley HuangShirley Huang

2. AgendaAgenda
IntroductionIntroduction
Description of the OpportunityDescription of the Opportunity
Mission and the Business ConceptMission and the Business Concept
Value We CreateValue We Create
Revenues and CostsRevenues and Costs
Marketing StrategyMarketing Strategy
Evolving the Business ModelEvolving the Business Model
IT web applicationIT web application

3. Description of the OpportunityDescription of the Opportunity
Eliminate the old ways of talent searchingEliminate the old ways of talent searching
- Standing in lines for hoursStanding in lines for hours
- Spending a lot of money (demos, mail-outs)Spending a lot of money (demos, mail-outs)
- Traveling to different statesTraveling to different states

4. Mission and the Business ConceptMission and the Business Concept
MissionMission
Bring the entertainment executives and musicians into one location for the initial contact.Bring the entertainment executives and musicians into one location for the initial contact.
• Musicians will create their own accountsMusicians will create their own accounts
- Create their profilesCreate their profiles
- Upload pictures and demo filesUpload pictures and demo files
- Search and contact recording agenciesSearch and contact recording agencies
- Search for auditionsSearch for auditions
- Search for other musicians and share their experiencesSearch for other musicians and share their experiences
• Agents will create their own accountsAgents will create their own accounts
- Search for musiciansSearch for musicians
- Post AuditionsPost Auditions
- See their profiles and listen to their demosSee their profiles and listen to their demos
- Contact MusiciansContact Musicians

5. Value CreatedValue Created
What is the Value We Create?What is the Value We Create?Eliminate old ways of talent searchesEliminate old ways of talent searches
For AgentsFor Agents
Dramatically cutting costs associated with talent searches.Dramatically cutting costs associated with talent searches.
Eliminating the time spent during audition calls for initial meetingsEliminating the time spent during audition calls for initial meetings
User-Friendly features allowing the use all aspects of a virtual job bank of talents byUser-Friendly features allowing the use all aspects of a virtual job bank of talents by
accessing one websiteaccessing one website
For MusiciansFor Musicians
No more standing in line for hours just to be seen for the first timeNo more standing in line for hours just to be seen for the first time
No more traveling to different statesNo more traveling to different states
No more spending huge amount of money just to send the documents to the agenciesNo more spending huge amount of money just to send the documents to the agencies

6. Traditional musicTraditional music
activitiesactivities
Digital musicDigital music
activitiesactivities
Linear value chainLinear value chain
AudioLinkAudioLink AgentsAgents
Record LabelRecord Label
ManufacturingManufacturing
MarketingMarketing DistributionDistribution RetailerRetailer ConsumerConsumer
DigitalDigital
DeliveryDelivery

7. Strategic PositioningStrategic Positioning
AudioLink
Audio Link

8. Revenues&CostsRevenues&Costs
RevenuesRevenues
Subscription FeesSubscription Fees$9.95 per month$9.95 per month
Expecting 10,000 subscribers at the end of 1Expecting 10,000 subscribers at the end of 1stst
yearyear
Advertisement RevenuesAdvertisement Revenues from;from;
Recording Companies, Musical Instrument Companies, others…Recording Companies, Musical Instrument Companies, others…
CostsCosts
Maintenance (Web site, servers, hardware, software)Maintenance (Web site, servers, hardware, software)
MarketingMarketing
OtherOther

9. MarketingMarketing
Growth Strategy: Penetrate theGrowth Strategy: Penetrate the
growing market and increase thegrowing market and increase the
number of musicians who sign up.number of musicians who sign up.
ToolsTools
- Music MagazinesMusic Magazines
- WebWeb
- Radio StationsRadio Stations
- Word of mouthWord of mouth
Segmentation:
Music Type
Skill Level
Positioning: Vertical Portal in
the music market
Targeted
Audience: Musicians
& Agents

10. Future PlansFuture Plans
Evolving the Business ModelEvolving the Business Model
EnhanceEnhanceadd new features and functionalityadd new features and functionality
- Online Chat SessionsOnline Chat Sessions
- Invite Musicians to Chat SessionsInvite Musicians to Chat Sessions
ExpandExpandInternational MarketsInternational Markets
ExtendExtendnew lines of businesses; movie industry (actors/actresses),new lines of businesses; movie industry (actors/actresses),
painting (artists), and modeling (models).painting (artists), and modeling (models).
Ultimate GoalUltimate Goal Being a vertical portal in the entertainment industryBeing a vertical portal in the entertainment industry

11. Crafting Audio Link’s BusinessCrafting Audio Link’s Business
ModelModel
Concept
describes the
opportunity and
strategy
Value
Measures the
benefits to
investors and
other
stakeholders
Capabilities
define resources
needed to
execute
strategy

12. Capabilities/ResourcesCapabilities/Resources
IT Enabled Web applicationIT Enabled Web application

AgentProfileAgentProfile

MusicianMusician

RequestsRequests

AuditionAudition

RatingsRatings

13. Send Email
confirmation

14. Entity Relationship DiagramEntity Relationship Diagram
Audition
Musician
Ratings
Requests
Agent

15. Joining TablesJoining Tables
Agent IDAgent ID Agency NameAgency Name ContactContact
PhonePhone
NumberNumber
Credit CardCredit Card
Agent IDAgent ID
MusicianMusician
IDID
ContactContact
RatingRatingNumNum
MusicianMusician
IDID
NameName
CreditCredit
CardCard
TypeType
Musician IDMusician ID
AgentAgent
IDID
StatusStatus BannedBanned
Agent Table
Ratings Table
Musician Table
Requests Table

16. Agent Data Flow DiagramAgent Data Flow Diagram

17. Musician Data Flow DiagramMusician Data Flow Diagram

18. Copyright 2004- 2007Copyright 2004- 2007
– Ravi Shrestha– Ravi Shrestha