Vitalink is a project management firm with an extensive Sales and Marketing
background and a strong IT infrastructure. We do consulting, supply chain,
marketing & technology services and outsourcing.
2. Presentation Flow
Company Profile Previous Projects
Fuentes Group of PITC Botika ng Bayan
Companies Distributor Info System
VMSI- The Company Brand Penetration
List of Clients Programs
Menu of Services Public Market Seller
Knowledge Base GSDS Specialist
Outlet Census Route Optimization
Public Market Maps Pre-booking Support
Road Maps Others
IT Enablers
Centrix Suite
Navigation Keys:
UPS LT RoadNet
UPS LT Territory Planner - Product Suite Page
- Menu Page
3. Fuentes Group of Companies
Advertising &
Public Relation
Promotion &
Merchandising
Resort &
Restaurants
Information
Distribution Technology
4. VMSI – The Company
Established in August of 1999 (10 years in the
industry)
Incorporated by Sales and Marketing experts who
came from different industries
The company has a strong position in the industry
reflected by the database it has so far built, a database
of 371,317 outlets
A company engaged in establishing information-base
to consumer companies that wants to build a head
start in the industry
5. List of Clients
Johnson & Johnson Phils. Cosmos
Blitz Selling Special Events
Merchandising
Public Market Selling RFM
Reports Generation
Wyeth Phils. Saturation Blitz
Blitz Selling
Merchandising Novartis
Public Market Selling Promotions / Blitzes
Sara Lee Nestle Pure Life
Blitz Selling Distribution
Merchandising Pilipinas Shell
SCA Models for Velocity
Data Management Kellogg’s
Data Warehousing Sampling
Data Aggregation
Dumex
DHL Redemption
Special Events
Launches
Nivea
Blitz Selling
NSA Exchange
Secondary/ Tertiary Accounts Selling Van Melle
Merchandising Blitz Selling
Botika ng Bayan Phillip Morris
Account Management Route Optimization
Account Development
Logistics
6. Menu of Services
Consultancy
Managed
& Training
Projects
Market Info
SUPPORT SERVICES
7. Product Suite
UPS LT
IC8 TMIS CMOS
Web Mapping/ AVLS Retail Inventory Mobile Ordering System
TP/RoadNet
RPS/ Offtake
Centrix SDIS
WMS Maintainance SFMS POS POD CM
Inventory System Customer Detail Invoicing/ AR SWS/ LTS Adjustments
MCP/RL
AP/ Payment DR/ Survey Fund Track
WAR CRM Centrix Reporting Suite PMS
Distributor Inventory Web Based/ Client Application/ Excel
Activity - VMI
8. Salesforce Automation Flow
CMOS
Mobile Ordering System
Centrix SDIS
WMS Maintainance SFMS POS POD CM
Inventory System Customer Detail Invoicing/ AR SWS/ LTS Adjustments
MCP/RL
AP/ Payment DR/ Survey Fund Track
UPS LT
IC8
TP/RoadNet Web Mapping/ AVLS
9. Knowledge Base
Census of Outlets, Public Market
Digitized Floor Maps & Road Maps
Route & Delivery Optimization
10. Outlets
(by Channel Type)
CODE ACCOUNT TYPE CENSUS PINNED
SUP SUPERMARKET 1,853 1,538
WHS WHOLESALER/STOCKIST/BROKER 1,052 526
GRO GROCERY STORE/MINIMART 16,671 6,668
DRG DRUGSTORE 17,034 2,555
MKT MARKETSTALL 56,701 17,010
SAR SARI-SARI STORE 265,743 66,436
BAK BAKERY 3,773 377
OTH OTHERS 8,490 7,641
UNCLASSIFIED 14,835
371,317 117,586
11. Public Market Mapping
Objective
Compile floormaps of public
markets across the country.
Identify stalls in public
market to be sold to.
Results
1200 public market maps
compiled across the country
57,000 market stalls in
database
14. IT Enablers
vLink’s
IC8 – MAP COLLABORATION
Centrix Mobile Ordering System
Centrix Distribution Information System
WAR/ ESOFT
eKSI
Centrix Project Server
CRM
HRIS
UPS LT TP & ROADNET
HARDWARE: GPS/AVLS
16. Philip Morris Route Optimization
This is the equation to savings through improving routing efficiency.
Sophisticated algorithms solve the most complex routing problems.
sing state-of-the-art. extensible, modular software, the algorithm models
reality. This means that everything you deal with on a day-to-day
basis - your customers, vehicles, depots, disposal facilities, and routes can
all have unique variables and attributes that allow our routing software
to accurately reflect your operations.
27. PITC’s Botika Ng Bayan
Objective
To establish the govt’s
pharmaceutical distribution
network
Methodology
Study MDC’s store location
Identify drugstores for
accreditation
Accredit BNB Drugstores
28. Distributor Info System
Objective
Understand the coverage
and sales penetration of
distributor.
Recommend areas for
development
Methodology
Distributor’s were placed
with SDIS to capture sales
and penetration data.
Sales Map Hosted
29. Brand Penetration/Distribution
Objective
Determine stores in side
streets to pipeline new
product from a well known
health & beauty
multinational
Methodology
Deployed motorized
salesmen equipped with
PDA & GPS.
30. Public Market Seller Program
Objectives
Sell & Merchandise Public Markets
Ensure constant replenishment & stock weight
Monitor competitive activities
Scheme
Deploy public markert sellers in selected major
public markets.
100,000 population = covered municipalities
Turn over booking to the distributor in the territory
Weekly Coverage
31. Grocery/ Drugstore
Objectives
Address stocks to ensure product availability at all
times
Identify untapped outlets for possible servicing
Increase share of shelf to approximate mrkt share
Secure competitive information
Schemes
Sellers are to be deployed across the country.
Sellers will take RPS, SOS data
Information gathered will be discussed with DM
32. Supply Chain Traffic Center
The dynamics of the system state in the execution phase is lost due to
gap in the real-time flow of information.
End user space Transportation
space
Significant
“gap” cost
33. Route Optimization
Objective
To be able to optimize route of van
salesmen.
Identify potential outlet for servicing.
Tool Provisioning
GPS Unit
Map Server Hosting
Data Preparation
Methods
Deployed motorized auditors to pin
retail outlets
Train VSR/ Supervisors in route
management
34. Traffic Portal Development
This study discuses the present
state of traffic information in the
country. It shall also discuss
the potentials of developing a
traffic information system using
geographic information system
(GIS) .
The traffic portal will be made
available to LGU’s traffic
engineering dept for their traffic
management needs