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Seafood Wallet Card final                                                                                                                                    5/13/04                                                                4:46 PM   Page 1




                                                                                                                                                                                                                                       Audubon
                                                                                                                                                                                                                                       Seafood
                        Wallet Card                                                                                                                                                                                                    Wallet Card
                        Seafood

                                                                                                                                                                                                                                      Not all seafoods are equal: Some
          Audubon




                                                                                                                                                                                                                                      carry less environmental impact than
                                                                                                                                                                                                                                      others because of differences in their
                                                                                                                                                                                                                                      abundance, how they’re caught, and
                                                                                                                                                                                                                                      how well fisheries are managed. The
                                                                                                                                                                                                                                      key is to know which species are in
                                                                                                                                                                                                                                      good shape and which are not. Our
                                                                                                                                                                                                                                      goal is to help you become more
                                                                                                                                                                                                                                      familiar with your seafood, so that
                                                        and how you can help protect our




                                                                                                                                                                                                                                      you’re better able to make selections
                                                         great natural heritage, visit us at
                                                           To find out more about the
                                                            National Audubon Society




                                                                                                                                                                                                                                      from healthy, thriving sources.
                                                              www.audubon.org




                                                                                                                                                                                                                                      The Fish Scale color bar reflects the
                                                                                                                                                                                                                                      state of the fish. If a fish is in good
                                                                                                                                                                                                                                      shape – for example, if it’s abundant,
                                                                                                                                                                                                                                      relatively well-managed, or the fishing
                                                                                                                                                                                                                                      methods have little effect on habitat
                                                                                                                                                                                                                                      and catch few unintended creatures –
                                                                                                                                                                                                                                      it’s ranked green. If there are some
                                                                                                                                                                                                                                      concerns about a species’ status,
                                                                                                                                                                                                                                      fishing methods or management, it
  The Audubon Fish Scale makes it easy for
  you to make environmentally responsible




                                                                                                                                                                                                                                      ranks yellow. Species with significant
                                                                                                                                              a fish has a lot of problems — such
                                                                                        management puts it in the yellow category.
  The color scheme reflects the state of
  choices when shopping or dining out.


                                             ENJOY. Abundant, relatively well-managed



                                                                                        BE CAREFUL. Signficant concerns about a




                                                                                                                                                                                                                                      problems receive a red designation on
                                                                                                                                     management — it’s in the red category.
                                                                                                                                     as severe depletion, overfishing or poor
                                                                                        species’ status, fishing methods and/or




                                                                                                                                                                                                                                      our Fish Scale.
                                             species earn a green rating.




                                                                                                                                                                                    © Copyright 2004,The National Audubon Society




                                                                                                                                                                                                                                                SEAFOOD CHOICES
  the fish or shellfish.




                                                                                                                                                                                                                                              FOR A HEALTHY PLANET
                                                                                                                                     AVOID. If




                                                                                                                                                                                                                                                   Bringing conservation home.
Seafood Wallet Card final             5/13/04      4:46 PM       Page 2




                                                                                                     ENJOY
                                                                                                     Anchovies
                                                                                                     Catfish (farmed)
                                                                                                     Crawfish
              Audubon                                                                                Dungeness crab
                                                                                                     Halibut (Pacific)
              Seafood                                                                                Mussels and Clams (farmed)
                                                                                                     Oysters (Pacific farmed)
              Wallet Card                                                                            Sablefish (Alaska, British Columbia)
                                                                                                     Salmon (Wild Alaskan)
                                                                                                     Sardines
                                                                                                     Striped Bass (farmed)
                                                                                                     Tilapia (U.S. farmed)
                                                                                                     Tuna: Ahi, Yellowfin, Bigeye, Albacore
                                                                                                           (pole/troll-caught)
                                                                                                                                     FOLD
                                                                                                                                     HERE

                  Your choices                                                                       BE CAREFUL
                 can help make                                                                       Cod (Pacific)
                   our oceans                                                                        Lobster (American)
                                                                                                     Mahi-Mahi
                  healthy again                                                                      Oysters (wild-caught)
                                                                                                     Rainbow Trout (farmed)
                                                                                                     Scallops (bay and sea)
           Consumer demand has driven some                                                           Shrimp (U.S. farmed or trawl-caught)
           fish populations to their lowest levels                                                   Squid (calamari)
           ever. But you can be part of the                                                          Swordfish (Atlantic)
                                                                                                     Tuna (canned)
           solution by choosing seafoods from
                                                                                                     Tuna: Ahi, Yellowfin, Bigeye, Albacore
           healthy, thriving species and fisheries.
                                                                                                           (longline caught)
           Which fish you buy at the market
           and off the menu will determine
                                                                                                     AVOID
                                                             DETACH, FOLD AND CARRY IN YOUR WALLET




           our oceans’ future. Protecting our                                                                                        FOLD
                                                                                                                                     HERE
           marine life is part of Audubon’s
                                                                                                     Caviar (imported/wild-caught)
           mission to protect our great natural
                                                                                                     Cod (Atlantic)
           heritage. You can help with everyday                                                      Chilean Sea Bass (Toothfish)
           choices that make a difference.                                                           Flounder and Soles (Atlantic)
           Join Audubon today.                                                                       Grouper
                                                                                                     Halibut (Atlantic)
                                                                                                     Monkfish
           Carry this card in your wallet.                                                           Orange Roughy
                                                                                                     Red Snapper
              Consult it when you go to restaurants or
                                                                                                     Salmon (farmed, including Atlantic)
                  grocery stores to purchase fish.
                                                                                                     Sharks
                                                                                                     Shrimp (imported)
                                                                                                     Tuna: Bluefin

   SC-04

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seafood

  • 1. Seafood Wallet Card final 5/13/04 4:46 PM Page 1 Audubon Seafood Wallet Card Wallet Card Seafood Not all seafoods are equal: Some Audubon carry less environmental impact than others because of differences in their abundance, how they’re caught, and how well fisheries are managed. The key is to know which species are in good shape and which are not. Our goal is to help you become more familiar with your seafood, so that and how you can help protect our you’re better able to make selections great natural heritage, visit us at To find out more about the National Audubon Society from healthy, thriving sources. www.audubon.org The Fish Scale color bar reflects the state of the fish. If a fish is in good shape – for example, if it’s abundant, relatively well-managed, or the fishing methods have little effect on habitat and catch few unintended creatures – it’s ranked green. If there are some concerns about a species’ status, fishing methods or management, it The Audubon Fish Scale makes it easy for you to make environmentally responsible ranks yellow. Species with significant a fish has a lot of problems — such management puts it in the yellow category. The color scheme reflects the state of choices when shopping or dining out. ENJOY. Abundant, relatively well-managed BE CAREFUL. Signficant concerns about a problems receive a red designation on management — it’s in the red category. as severe depletion, overfishing or poor species’ status, fishing methods and/or our Fish Scale. species earn a green rating. © Copyright 2004,The National Audubon Society SEAFOOD CHOICES the fish or shellfish. FOR A HEALTHY PLANET AVOID. If Bringing conservation home.
  • 2. Seafood Wallet Card final 5/13/04 4:46 PM Page 2 ENJOY Anchovies Catfish (farmed) Crawfish Audubon Dungeness crab Halibut (Pacific) Seafood Mussels and Clams (farmed) Oysters (Pacific farmed) Wallet Card Sablefish (Alaska, British Columbia) Salmon (Wild Alaskan) Sardines Striped Bass (farmed) Tilapia (U.S. farmed) Tuna: Ahi, Yellowfin, Bigeye, Albacore (pole/troll-caught) FOLD HERE Your choices BE CAREFUL can help make Cod (Pacific) our oceans Lobster (American) Mahi-Mahi healthy again Oysters (wild-caught) Rainbow Trout (farmed) Scallops (bay and sea) Consumer demand has driven some Shrimp (U.S. farmed or trawl-caught) fish populations to their lowest levels Squid (calamari) ever. But you can be part of the Swordfish (Atlantic) Tuna (canned) solution by choosing seafoods from Tuna: Ahi, Yellowfin, Bigeye, Albacore healthy, thriving species and fisheries. (longline caught) Which fish you buy at the market and off the menu will determine AVOID DETACH, FOLD AND CARRY IN YOUR WALLET our oceans’ future. Protecting our FOLD HERE marine life is part of Audubon’s Caviar (imported/wild-caught) mission to protect our great natural Cod (Atlantic) heritage. You can help with everyday Chilean Sea Bass (Toothfish) choices that make a difference. Flounder and Soles (Atlantic) Join Audubon today. Grouper Halibut (Atlantic) Monkfish Carry this card in your wallet. Orange Roughy Red Snapper Consult it when you go to restaurants or Salmon (farmed, including Atlantic) grocery stores to purchase fish. Sharks Shrimp (imported) Tuna: Bluefin SC-04