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When facts and	
  numbers
are not	
  enough
-­‐The	
  power of Storytelling	
  through art	
  for	
  Policy	
  
development and	
  System	
  thinking for	
  Sustaniability
Hilde	
  Opoku,	
  Political Scientist	
  and	
  politician
Kristin	
  Støren	
  Wigum,	
  Industrial	
  Designer	
  (PhD)/	
  Gaia	
  Trondheim
When facts and	
  numbers are not	
  enough
• Despite	
  large	
  quantities	
  of	
  scientific	
  evidence,	
  and	
  people personally
experiencing	
  that	
  for	
  our	
  safety	
  is	
  at	
  stake,	
  we	
  don’t	
  se	
  adequate	
  political
or	
  populace	
  responses	
  to	
  the	
  environmental crises.
• This	
  presentation	
  aims	
  to	
  discuss	
  if	
  artistic	
  expression	
  and	
  performances,
as	
  storytelling,	
  have	
  a	
  stronger	
  influence	
  on	
  action	
  for	
  sustainability.
• From	
  a	
  systems	
  perspective	
  on	
  sustainability,	
  we want to	
  explore how art
and	
  artisans´ interacting with the public has	
  transformative	
  potential .
We will do	
  so	
  by	
  interacting with artists	
  and	
  their art.
RSD6 - Opoku, Wigum
The 17 UN Sustainability Goals for Development were signed in 2015. A forecast from 2017 (DNV GL,2 017) tells us we must challenge our systems
far more radically in order to reach any of them within 2030. The goals include end of hunger (2) as well as sustainable consumption patterns (12) and
reduced inequalities in global scale (10). (Foto: Greg Wood, (montasje). http://www.nettavisen.no/nyheter/article3252155.ece) RSD6 - Opoku, Wigum
The	
  political Challenge
• Most	
  governments,	
  local	
  or	
  national	
  thinks	
  in	
  terms	
  of	
  next	
  election
and	
  reelection.	
  Few	
  fundamental	
  transformative	
  reforms,	
  like	
  those
required	
  for	
  truly adressing	
  the	
  environmental challenge,	
  can	
  be
successfully	
  implemented	
  in	
  a	
  4	
  to	
  5	
  year	
  term.	
  Allthough we	
  have
examples that	
  climate	
  related	
  transformations	
  can	
  take place with	
  the
support	
  of	
  the	
  inhabitants,	
  the	
  political	
  system	
  is	
  reluctant	
  to	
  act
most	
  probably	
  out	
  of	
  fear	
  of	
  losing	
  support	
  from	
  their	
  
voters. The	
  civil	
  society,	
  that	
  may	
  give	
  necessary	
  support	
  for
political	
  reforms, has	
  also	
  failed	
  to	
  communicate	
  in	
  ways	
  that	
  
mobilizes	
  enough	
  people	
  to	
  vote	
  for	
  the	
  game	
  changers.
RSD6 - Opoku, Wigum
RSD6 - Opoku, Wigum(Photo: unknown)
Research	
  question
• How	
  can	
  global	
  oriented	
  art	
  and	
  artists	
  play	
  a	
  role	
  as
catalyst	
  of	
  paradigme	
  change,	
  and	
  through	
  their	
  work
catalyst	
  public engagement,	
  policy	
  development	
  and	
  eventually	
  
systems	
  and	
  products	
  redesign?
• Can	
  art	
  play	
  a breakthrough	
  role,	
  where	
  social	
  movements
have	
  failed,	
  in	
  shaping	
  new	
  politics	
  and	
  future	
  systems	
  designs	
  for	
  
sustainability?
RSD6 - Opoku, Wigum
...and	
  a	
  hypothesis
• Our	
  hypothesis is	
  that the workof artisans and	
  their
storytelling	
  can play	
  a	
  role in	
  helping the public
become aware and	
  mobilize for	
  change when other
mechanisms fail to	
  developsystems	
  of sustainability.	
  
RSD6-Opoku,Wigum
Two international artists
• As	
  the issues at	
  stake	
  are global	
  we have	
  chosen an	
  artist	
  from	
  Ghana
in	
  West	
  Africa,	
  Serge	
  Attukwe Clottey,	
  representing the
global	
  south,	
  and	
  Marjetica Potrčs from	
  Slovenia	
  representing
the global	
  north.
RSD6 - Opoku, Wigum
System	
  background – Industrial	
  Ecology
•Inspired by	
  the ecological metaphor,	
  industrial ecology looks
at	
  how our systems	
  of production and	
  consumption can build on
natural resource conservationand	
  pollution preventionetc.	
  Our	
  aim is
to	
  place these achievements in	
  a	
  social system	
  wide basis.
RSD6 - Opoku, Wigum
Photo:	
  Krisitn Støren	
  Wigum
Organic material can no longer go to landfill in Europe. Politicians as well as designers in Norway try to develop new closed loops for
reclaimed wood from demolished houses. Wood stores carbon. (Photo: Kristin Støren Wigum, 2012)
RSD6 - Opoku, Wigum
Methodology on system	
  level
• The	
  system	
  thinking can be	
  applied at	
  different	
  levels and	
  scope,
depending on the system's boundaries identified as	
  important for	
  the
analysis.	
  As	
  for	
  industrial designers	
  these analysis helps
advice on i.e.	
  material	
  choice and	
  composition for	
  life
cycle design,	
  as	
  well as	
  solutions for	
  behavioral change.
For	
  policy	
  developments for	
  sustainability it	
  helps
identify bottlenecks that can be	
  opened through law or	
  change
of political objectivesand	
  strategies.
RSD6 - Opoku, Wigum
The	
  role of art	
  in	
  Industrial	
  design
-­‐the roots of industrial design	
  are arts	
  and	
  crafts.	
  The	
  search for
meaning in	
  everydaythings,	
  and	
  design	
  for	
  experiences is	
  the
foundation of design.	
  Critical	
  Design	
  is	
  also a	
  new bridge	
  between
design	
  and	
  art.
The	
  role of art	
  in	
  policy	
  developments
-­‐ since its beginning art	
  and	
  politics have	
  continuiously been in	
  dialouge
or	
  conflict.	
  
RSD6 - Opoku, Wigum
Looking at how systems	
  change...
• Interesting is	
  how Meadows	
  (2008)	
  refers to	
  system	
  theory and	
  point
out that changing the elements	
  usually have	
  the least effect on
change:	
  “A	
  system	
  generally goes on being itself,	
  changing only slowly
if at	
  all,	
  even with complete substitutions of its elements	
  -­‐ as	
  long as	
  its
interconnections and	
  purpose	
  stays intact.” .
RSD6 - Opoku, Wigum
...and	
  how art	
  promotes	
  change
• Olafur	
  Eliasson:	
  “art	
  does not	
  show	
  people what to	
  do,	
  yet engaging
with a	
  good work of art	
  can connect you to	
  your senses,	
  body,	
  and
mind.	
  It	
  can make	
  the world felt.	
  And	
  this felt	
  feeling	
  may spur
thinking,	
  engagement,	
  and	
  even action” (2016).
RSD6 - Opoku, Wigum
...and	
  how society believesin	
  art	
  as	
  change maker.
• Friedenwald-­‐Fishman,	
  founder and	
  creative director of Metropolitan
Group	
  working with businesses,	
  civil societies and	
  social issues,	
  states
that for	
  the last	
  century,	
  financial and	
  institutional capital have	
  been
the priority leverage points for	
  addressing society’schallenges.	
  He	
  
deeply believe that,	
  in	
  the future,	
  human,	
  social,	
  
and	
  creative capital will have	
  the greatest impact.
RSD6 - Opoku, Wigum
Serge	
  Attukwei Clottey and	
  GoLokal Collective.	
  
Photograph:	
  Nii Odzenma/Courtesy the artist	
  and	
  
Gallery	
   1957
Serge	
  Attukwe Clottey,	
  
Ghana	
  in	
  West	
  Africa
RSD6 - Opoku, Wigum
http://www.sleek-­‐mag.com/2017/01/18/serge-­‐attukwei-­‐clottey/
RSD6 - Opoku, Wigum
https://www.theguardian.com/artanddesign/2016/oct/06/serge-­‐attukwei-­‐clottey-­‐ghana-­‐artist-­‐dead-­‐mothers-­‐clothes
RSD6 - Opoku, Wigum
Marjetica Potrčs,
Slovenia	
  
Marjetica Potrč,	
  The	
  Sami,	
  Along with Their Ashaninka Friends,	
  Contemplate Coexistance with the Earth,	
  
2016,	
  Ink on paper,	
  56	
  x	
  76	
  cm;	
  Courtesy the artist	
  and	
  Galerie Nordenhake	
  Berlin	
   /	
  Stockholm
RSD6 - Opoku, Wigum
Marjetica Potrč,	
  
Notes	
  on ParticipatoryDesign,	
  
no.	
  1,	
  2011,	
  Inkon paper,	
  21	
  x	
  29.7	
  cm;	
  
Courtesy theartist	
  and	
  
GalerieNordenhake	
  Berlin	
  /	
  Stockholm
RSD6 - Opoku, Wigum
We can so	
  far	
  only
use our own
experiences...
Hilde	
   Opoku,	
  inspired to	
  initiate Eco-­‐Schools	
  
in	
  Ghana	
  and	
  2017/2018	
  work as	
   advicer for	
  
the Ghanesian government on UN's
Sustainable Development	
  Goals.
RSD6 - Opoku, Wigum
Dette bildet kan ikke vises akkurat nå.
Kristin	
  Støren	
  Wigum inspired to	
  write a	
   chronicle
in	
  the newspaper based on the exhibiton and	
  lecture
by	
  the artist	
   Marjetica Potrčs, 2017 (The
Reindeers, art and the energy).
Political support	
  and	
  speaches
by	
  Hilde	
  Opoku for	
   the Sami people in	
  middle
of Norway	
  about to	
   lose	
  their natural areanas
for	
  their traditional ways of living.
Photo: Siv Maren Sandnæs, 2017
RSD6 - Opoku, Wigum
Discussion
• Are	
  these questions	
   and	
  hypothesis researchable?
• Art	
  and	
  science	
  must	
  exist with openm end	
   inquiry– different	
  from	
  design	
  and	
  politics.
(Maeda,	
  2013,	
  Sevaldson 2017).	
  How	
  is	
  that secured,	
  and	
   is	
   it	
  a	
  premise for	
  its power being a	
  catalyst?
• We all	
  need to	
  ask	
  the big questions	
   together on a	
  systemic level.
• Related projects to	
  look to:
• UiO,	
  Kjetil	
  Fallan,	
  Research	
  project:	
  Back	
  to	
  theSustainable Future:	
  Visions of Sustainability in	
  the Historyof Design
• NTNU,	
  Christian	
  Klôckner,	
  Reserach project:	
  Climart,	
  https://www.climart.info/
• References:
• Eliasson,	
  Olafur	
  (2016).	
  Why art	
  has	
  the powerto	
  changethe world https://www.weforum.org/agenda/2016/01/whyu artu hasu theu poweru tou changeu theu world/
• DNV	
  GL.	
  (2017).	
  The	
  FutureSpaceship Earth
• DokkP Holm,	
  Erling.	
  (2004).	
  Fra	
  Gud	
  til	
  Gucci.
• Meadows,	
  Donella H.,	
  editedby	
  Diana	
  Wrighht (2008)	
  .	
  Thinkingin	
  Systems
• FriedenwaldP Fishman,Eric (2011), No	
  art?	
  No	
  social change.	
  No	
  innovation economy.
• https://ssir.org/articles/entry/no_art_no_social_change._no_innovation_economy
• Sevaldson (2017).	
  Redesigning	
  systems	
  thinking.
• Wigum, Kristn Støren. (2017). Reinsdyra, kunsten og energien. (Chronicle)
RSD6 - Opoku, Wigum

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114 presentation opoku-wigum-2017

  • 1. When facts and  numbers are not  enough -­‐The  power of Storytelling  through art  for  Policy   development and  System  thinking for  Sustaniability Hilde  Opoku,  Political Scientist  and  politician Kristin  Støren  Wigum,  Industrial  Designer  (PhD)/  Gaia  Trondheim
  • 2. When facts and  numbers are not  enough • Despite  large  quantities  of  scientific  evidence,  and  people personally experiencing  that  for  our  safety  is  at  stake,  we  don’t  se  adequate  political or  populace  responses  to  the  environmental crises. • This  presentation  aims  to  discuss  if  artistic  expression  and  performances, as  storytelling,  have  a  stronger  influence  on  action  for  sustainability. • From  a  systems  perspective  on  sustainability,  we want to  explore how art and  artisans´ interacting with the public has  transformative  potential . We will do  so  by  interacting with artists  and  their art. RSD6 - Opoku, Wigum
  • 3. The 17 UN Sustainability Goals for Development were signed in 2015. A forecast from 2017 (DNV GL,2 017) tells us we must challenge our systems far more radically in order to reach any of them within 2030. The goals include end of hunger (2) as well as sustainable consumption patterns (12) and reduced inequalities in global scale (10). (Foto: Greg Wood, (montasje). http://www.nettavisen.no/nyheter/article3252155.ece) RSD6 - Opoku, Wigum
  • 4. The  political Challenge • Most  governments,  local  or  national  thinks  in  terms  of  next  election and  reelection.  Few  fundamental  transformative  reforms,  like  those required  for  truly adressing  the  environmental challenge,  can  be successfully  implemented  in  a  4  to  5  year  term.  Allthough we  have examples that  climate  related  transformations  can  take place with  the support  of  the  inhabitants,  the  political  system  is  reluctant  to  act most  probably  out  of  fear  of  losing  support  from  their   voters. The  civil  society,  that  may  give  necessary  support  for political  reforms, has  also  failed  to  communicate  in  ways  that   mobilizes  enough  people  to  vote  for  the  game  changers. RSD6 - Opoku, Wigum
  • 5. RSD6 - Opoku, Wigum(Photo: unknown)
  • 6. Research  question • How  can  global  oriented  art  and  artists  play  a  role  as catalyst  of  paradigme  change,  and  through  their  work catalyst  public engagement,  policy  development  and  eventually   systems  and  products  redesign? • Can  art  play  a breakthrough  role,  where  social  movements have  failed,  in  shaping  new  politics  and  future  systems  designs  for   sustainability? RSD6 - Opoku, Wigum
  • 7. ...and  a  hypothesis • Our  hypothesis is  that the workof artisans and  their storytelling  can play  a  role in  helping the public become aware and  mobilize for  change when other mechanisms fail to  developsystems  of sustainability.   RSD6-Opoku,Wigum
  • 8. Two international artists • As  the issues at  stake  are global  we have  chosen an  artist  from  Ghana in  West  Africa,  Serge  Attukwe Clottey,  representing the global  south,  and  Marjetica Potrčs from  Slovenia  representing the global  north. RSD6 - Opoku, Wigum
  • 9. System  background – Industrial  Ecology •Inspired by  the ecological metaphor,  industrial ecology looks at  how our systems  of production and  consumption can build on natural resource conservationand  pollution preventionetc.  Our  aim is to  place these achievements in  a  social system  wide basis. RSD6 - Opoku, Wigum
  • 10. Photo:  Krisitn Støren  Wigum Organic material can no longer go to landfill in Europe. Politicians as well as designers in Norway try to develop new closed loops for reclaimed wood from demolished houses. Wood stores carbon. (Photo: Kristin Støren Wigum, 2012) RSD6 - Opoku, Wigum
  • 11. Methodology on system  level • The  system  thinking can be  applied at  different  levels and  scope, depending on the system's boundaries identified as  important for  the analysis.  As  for  industrial designers  these analysis helps advice on i.e.  material  choice and  composition for  life cycle design,  as  well as  solutions for  behavioral change. For  policy  developments for  sustainability it  helps identify bottlenecks that can be  opened through law or  change of political objectivesand  strategies. RSD6 - Opoku, Wigum
  • 12. The  role of art  in  Industrial  design -­‐the roots of industrial design  are arts  and  crafts.  The  search for meaning in  everydaythings,  and  design  for  experiences is  the foundation of design.  Critical  Design  is  also a  new bridge  between design  and  art. The  role of art  in  policy  developments -­‐ since its beginning art  and  politics have  continuiously been in  dialouge or  conflict.   RSD6 - Opoku, Wigum
  • 13. Looking at how systems  change... • Interesting is  how Meadows  (2008)  refers to  system  theory and  point out that changing the elements  usually have  the least effect on change:  “A  system  generally goes on being itself,  changing only slowly if at  all,  even with complete substitutions of its elements  -­‐ as  long as  its interconnections and  purpose  stays intact.” . RSD6 - Opoku, Wigum
  • 14. ...and  how art  promotes  change • Olafur  Eliasson:  “art  does not  show  people what to  do,  yet engaging with a  good work of art  can connect you to  your senses,  body,  and mind.  It  can make  the world felt.  And  this felt  feeling  may spur thinking,  engagement,  and  even action” (2016). RSD6 - Opoku, Wigum
  • 15. ...and  how society believesin  art  as  change maker. • Friedenwald-­‐Fishman,  founder and  creative director of Metropolitan Group  working with businesses,  civil societies and  social issues,  states that for  the last  century,  financial and  institutional capital have  been the priority leverage points for  addressing society’schallenges.  He   deeply believe that,  in  the future,  human,  social,   and  creative capital will have  the greatest impact. RSD6 - Opoku, Wigum
  • 16. Serge  Attukwei Clottey and  GoLokal Collective.   Photograph:  Nii Odzenma/Courtesy the artist  and   Gallery   1957 Serge  Attukwe Clottey,   Ghana  in  West  Africa RSD6 - Opoku, Wigum
  • 19. Marjetica Potrčs, Slovenia   Marjetica Potrč,  The  Sami,  Along with Their Ashaninka Friends,  Contemplate Coexistance with the Earth,   2016,  Ink on paper,  56  x  76  cm;  Courtesy the artist  and  Galerie Nordenhake  Berlin   /  Stockholm RSD6 - Opoku, Wigum
  • 20. Marjetica Potrč,   Notes  on ParticipatoryDesign,   no.  1,  2011,  Inkon paper,  21  x  29.7  cm;   Courtesy theartist  and   GalerieNordenhake  Berlin  /  Stockholm RSD6 - Opoku, Wigum
  • 21. We can so  far  only use our own experiences... Hilde   Opoku,  inspired to  initiate Eco-­‐Schools   in  Ghana  and  2017/2018  work as   advicer for   the Ghanesian government on UN's Sustainable Development  Goals. RSD6 - Opoku, Wigum
  • 22. Dette bildet kan ikke vises akkurat nå. Kristin  Støren  Wigum inspired to  write a   chronicle in  the newspaper based on the exhibiton and  lecture by  the artist   Marjetica Potrčs, 2017 (The Reindeers, art and the energy). Political support  and  speaches by  Hilde  Opoku for   the Sami people in  middle of Norway  about to   lose  their natural areanas for  their traditional ways of living. Photo: Siv Maren Sandnæs, 2017 RSD6 - Opoku, Wigum
  • 23. Discussion • Are  these questions   and  hypothesis researchable? • Art  and  science  must  exist with openm end   inquiry– different  from  design  and  politics. (Maeda,  2013,  Sevaldson 2017).  How  is  that secured,  and   is   it  a  premise for  its power being a  catalyst? • We all  need to  ask  the big questions   together on a  systemic level. • Related projects to  look to: • UiO,  Kjetil  Fallan,  Research  project:  Back  to  theSustainable Future:  Visions of Sustainability in  the Historyof Design • NTNU,  Christian  Klôckner,  Reserach project:  Climart,  https://www.climart.info/ • References: • Eliasson,  Olafur  (2016).  Why art  has  the powerto  changethe world https://www.weforum.org/agenda/2016/01/whyu artu hasu theu poweru tou changeu theu world/ • DNV  GL.  (2017).  The  FutureSpaceship Earth • DokkP Holm,  Erling.  (2004).  Fra  Gud  til  Gucci. • Meadows,  Donella H.,  editedby  Diana  Wrighht (2008)  .  Thinkingin  Systems • FriedenwaldP Fishman,Eric (2011), No  art?  No  social change.  No  innovation economy. • https://ssir.org/articles/entry/no_art_no_social_change._no_innovation_economy • Sevaldson (2017).  Redesigning  systems  thinking. • Wigum, Kristn Støren. (2017). Reinsdyra, kunsten og energien. (Chronicle) RSD6 - Opoku, Wigum