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Jisc RSC London’s e-Factor 2013
It’s all about … Motivation
20th
June, 2013
DIGITAL PROFESSIONALISM
Bernadette.john@kcl.ac.uk
King’s College London, CTEL
DIGITAL PROFESSIONALISM
The competence or skill expected of a
professional when engaged in social and digital
communication
(amended from Oxford English Dictionary definition of Professionalism)
CHALLENGES PRESENTED
BY SOCIAL MEDIA
• Confusion about the extent to which
information is private
• Ease with which information can be broadcast
• Informality of social networking – can be quite
easy to fall foul of defamation laws or act
“unprofessionally”
• Personal & professional boundaries can be
rendered porous (J Shreather, BMA 2011)
DIGITAL FOOTPRINT
A Digital Footprint is of interest to;
•You personally
•Your Profession
•Your Employer
•Your Patients
YOU PERSONALLY
YOR PROFESSION
YOUR EMPLOYER
YOUR PATIENTS
FACEBOOK –
A COMMERCIAL PLATFORM
JOB SCREENING USING
SOCIAL MEDIA
KINSHIP.KCL.AC.UK
ANNUAL eLEARNING
COURSE
POSITIVE FEEDBACK
• “I like the multimedia aspect of the module, and
use of a real facebook page highlights the
problem of digital professionalism well.
Presumably they consented to the use of the page
in this module?”
• “The module was intresting to work through.
Having the teaching in scenario form and making
it interactive really helped to make me think
about what is happening and put the concepts in
to context making it more relatable.”
NEXT STEPS
• Promote the use of public platforms to embellish a
profile, not to damage it
• Launching Social Media competition to promote
awareness of great practice
• Customizing the teaching for outside use under
license by a range of education providers

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Kings college

  • 1. Jisc RSC London’s e-Factor 2013 It’s all about … Motivation 20th June, 2013 DIGITAL PROFESSIONALISM Bernadette.john@kcl.ac.uk King’s College London, CTEL
  • 2.
  • 3. DIGITAL PROFESSIONALISM The competence or skill expected of a professional when engaged in social and digital communication (amended from Oxford English Dictionary definition of Professionalism)
  • 4. CHALLENGES PRESENTED BY SOCIAL MEDIA • Confusion about the extent to which information is private • Ease with which information can be broadcast • Informality of social networking – can be quite easy to fall foul of defamation laws or act “unprofessionally” • Personal & professional boundaries can be rendered porous (J Shreather, BMA 2011)
  • 5. DIGITAL FOOTPRINT A Digital Footprint is of interest to; •You personally •Your Profession •Your Employer •Your Patients
  • 14. POSITIVE FEEDBACK • “I like the multimedia aspect of the module, and use of a real facebook page highlights the problem of digital professionalism well. Presumably they consented to the use of the page in this module?” • “The module was intresting to work through. Having the teaching in scenario form and making it interactive really helped to make me think about what is happening and put the concepts in to context making it more relatable.”
  • 15. NEXT STEPS • Promote the use of public platforms to embellish a profile, not to damage it • Launching Social Media competition to promote awareness of great practice • Customizing the teaching for outside use under license by a range of education providers

Hinweis der Redaktion

  1. http://www.youtube.com/watch?v=QUCfFcchw1w
  2. Google is an extremely efficient search engine. The search applications available for Twitter are increasingly specific, increasingly effective. Consider very carefully, what you say about employers, Health Trusts, Patients, yourselves and colleagues.
  3. A digital footprint is a trail left by an entity's interactions in a digital environment; including their usage of TV, mobile phone, internet and world wide web, mobile web and other devices and sensors It can be the history of your browsing/the comments you leave on a social network – newspaper/blog, your conversation via instant messaging/twitter, the images you loaded onto a Powerpoint and then published on a slidesharing website from a conference you attended (?creative commons license). I llegal downloading of music/games/films Then we have all of the images of partying/drug taking, homophobic comments, comments when drunk
  4. This can impact negatively on other students at the uni but also, on the reputation of their chosen profession and perhaps the university itself.
  5. All about surveillance, not not just a free communications platform – IT IS A COMMERCIAL PLATFORM – RUN FOR PROFIT
  6. All about surveillance, not not just a free communications platform
  7. Reppler 2012
  8. Mobile site UK hosted Walled garden – private Can establish and practice your digital voice Share images of student life Share social information about student life – events, room rental, books for sale etc Peer support
  9. 1833 have completed the module thus far, MBBS 3 and 4 have not completed it yet this year.
  10. To promote the use of public platforms to embellish your profile, not to damage it – Linkedin, raised awareness about the permanence and ease of duplication of material posted online. Launching a competition, encouraging students to think creatively about ways of creainge a great digital profile/resume Customising the teaching for outside use under license by a range of education providers