250 Million Users Cant Be Wrong

250 Million Users Can’t Be Wrong!

Presenters Ken Colburn - President Data Doctors Peter Ross - CEO Senior Helpers Ron Adelman - Internet Marketing Consultant WSI

250 Million Users Can’t Be Wrong ,[object Object],[object Object],[object Object],[object Object],[object Object]

How Many of You Are NOT Using Social Media Today? Source Forester The Social Media Ladder Creators Critics Collectors Joiners Spectators Inactives ,[object Object],You can examine how each of your franchises could best use these “Social Media” systems Inactives neither create nor consume social content of any kind

Source: MarketingSherpa - Social Media Marketing and PR benchmark survey 2008 Why companies don't do Social Media Marketing

Spectators consume social content including blogs, user-generated video, podcasts, forums, or reviews Source Forester The Social Media Ladder ,[object Object],Thanks to YouTube, any business can effectively market themselves via online video at zero cost to post to YouTube How many of you are spectators? Creators Critics Collectors Joiners Spectators Inactives ,[object Object],[object Object],[object Object],[object Object],[object Object]

Joiners connect in social networks like LinkedIn and Facebook Source Forester The Social Media Ladder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How many of you maintain social media profiles? Creators Critics Collectors Joiners Spectators Inactives ,[object Object],[object Object]

Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Collectors organize content for themselves or others using RSS feeds, tags, following on twitter and voting sites like Digg.com Source Forester The Social Media Ladder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How many of you receive RSS feeds or use twitter? Creators Critics Collectors Joiners Spectators Inactives ,[object Object],[object Object],[object Object]

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Know what’s happening with your brand With Google Alerts

How Can Franchises Profit from Social Bookmarking Sites ,[object Object],[object Object],[object Object],[object Object]

Critics respond to content from others. They post reviews, comment on blogs, participate in forums, and edit wiki articles. Source Forester The Social Media Ladder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How many of you comment on blogs? Creators Critics Collectors Joiners Spectators Inactives ,[object Object],[object Object],[object Object],[object Object]

Source: MarketingSherpa - Social Media Marketing and PR benchmark survey 2008 Effective Social Media Tactics vs Accurate Measurements

Blog Sites Why Search Engines Love Blogs ,[object Object],[object Object],[object Object],[object Object]

Discussion Group, Blogs, Forums Your potential customers are talking about you right now!

Creators make social content go. They write blogs or upload video, music, or text. Source Forester The Social Media Ladder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creators Critics Collectors Joiners Spectators Inactives ,[object Object],[object Object],[object Object],[object Object],[object Object]

How many of you upload video or publish a blog? Source Forester The Social Media Ladder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creators Critics Collectors Joiners Spectators Inactives ,[object Object],[object Object],[object Object],[object Object],[object Object]

Manage Your Online Brand Reputation ,[object Object]

Social Media & Search Engine Optimization work together

[object Object],[object Object],[object Object],[object Object],[object Object],Social Media is only as good as your site… Questions to ask yourself

250 Million Users Cant Be Wrong

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250 Million Users Cant Be Wrong