Personal Information
Unternehmen/Arbeitsplatz
Lisbon Area, Portugal Portugal
Beruf
Strategy Director & Chief People Officer na comOn Group
Branche
Advertising / Marketing / PR
Info
My job is at the intersection of people and brands. With a phd in psychology and a passion for brands, I became what I like to call: a brand psychologist.
This means I use the knowledge about human behaviour and turn it into business advantage for brands via efective communication strategies.
I’ve done research for the past 10 years (ISPA-IU, University of California, Santa Barbara, BIAL foundation, FCT, William James Center) and worked in advertising agencies for the past 6 (JWT Lisbon, JWT Athens). Right now, I am working at comOn, a User marketing agency.
Over the years, I worked for clients like OLX, Vodafone, YORN, Montepio, Kit-Kat, Fidelidade, Danone amongst many others.
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Tags
psychology
digital marketing
branding
communications
persuasion
strategic planning
marketing and advertising
digital strategy
ux
marketing
awareness
brand management
behavioural economics
advertising
costumer journey
customer journey
comunicao
publicidade
psicologia
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Präsentationen
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(2)Marketing - Estudos Mercado 2011 2012
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Vor 11 Jahren
Digital Psychology
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Vor 9 Jahren
Personal Information
Unternehmen/Arbeitsplatz
Lisbon Area, Portugal Portugal
Beruf
Strategy Director & Chief People Officer na comOn Group
Branche
Advertising / Marketing / PR
Info
My job is at the intersection of people and brands. With a phd in psychology and a passion for brands, I became what I like to call: a brand psychologist.
This means I use the knowledge about human behaviour and turn it into business advantage for brands via efective communication strategies.
I’ve done research for the past 10 years (ISPA-IU, University of California, Santa Barbara, BIAL foundation, FCT, William James Center) and worked in advertising agencies for the past 6 (JWT Lisbon, JWT Athens). Right now, I am working at comOn, a User marketing agency.
Over the years, I worked for clients like OLX, Vodafone, YORN, Montepio, Kit-Kat, Fidelidade, Danone amongst many others.
http...
Tags
psychology
digital marketing
branding
communications
persuasion
strategic planning
marketing and advertising
digital strategy
ux
marketing
awareness
brand management
behavioural economics
advertising
costumer journey
customer journey
comunicao
publicidade
psicologia
Mehr anzeigen