1. Raj Ramabadran Platform Strategy Advisor Developer & Platform Evangelism Raj.Ramabadran@microsoft.com Blog: http://rajramabadran.wordpress.com

3. What is Windows Azure, Business Model A

6. Capacity? Servers? Bandwidth? Storage?

7. How do you scale up or down over time?

8. How can you handle peak loads?

9. How do you provide high availability?

10. What are the upfront capital costs?

11. How quickly can you go live?

13. However, in a cloud view Load Forecast Allocated IT capacities No “under-supply“ IT CAPACITY Reduction of “over-supply“ Possible reduction of IT-capacities in case of reduced load Reduction of initial investments ActualLoad Time

14. 5 Difference between Legacy and Cloud Computing Fundamentals Scale Out Automated Service Management High Availability Multi-Tenancy Considerations Off Premises On Premises Location Homogeneous Heterogeneous Infrastructure CapEx OpEx Business model Own Lease/Rent Ownership Self Third Party Management

15. Introducing the Windows Azure Platform WEB & CLOUDS Third party cloud Web applications Developer Experience Use existing skills and tools Compute Storage Management Management Relational data Connectivity Access control ON-PREMISES LOB Applications Composite applications

16. Defining the Web and Worker Roles WEB ROLE WORKER ROLE Interacts with end-user or web services Handles incoming HTTP/HTTPS requests Develop with Microsoft and non-Microsoft tools: ASP.NET, WCF, other .NET tools Java, PHP, etc. Does not accept incoming requests Initiates their own requests for data or tasks from the queue Similar to a "batch job" or Windows service

17. Building Solutions with the Windows Azure Platform SQL Azure: Scalable, relational, Cloud-enabled database services .NET Services: Framework for access control and communication between Cloud-aware applications

18. Defining Windows Azure Architecture Fabric Fabric controller Compute Storage The Fabric Controller communicates with every server within the Fabric. It manages Windows Azure, monitors every application, decides where new applications should run – optimizing hardware utilization.

19. Windows Azure The Fabric Controller automates load balancing and computes resource scaling Security and Control Features include storage encryption, access authentication, and over-the-wire encryption using HTTPS. Industry certification is part of the Windows Azure roadmap. Computation provides application scalability. Developers can build a combination of web and worker roles. Those roles can be replicated as needed to scale the applications and computational processing power. Storage Services allow customers to scale to store large amounts of data – in any format – for any length of time, only paying for what they use or store. State-of-the-art data centers located around the world host your applications and data, internet-accessible from everywhere you choose to allow.

20. Compute in Windows Azure GOAL: SCALABILITY Two instance types: Web Role & Worker Role Windows Azure applications are built with web role instances, worker role instances, or a combination of both. Scale out by replicating worker instances as needed. Allow applications to scale user and compute processing independently. Each instance runs on its own VM (virtual machine), replicated as needed

22. Gaming Platform

23. Blog Platform

24. Real-time media streaming

25. Stored media streaming distribution

27. Electronic payment platform for Financial Services

28. Payroll

29. Supply and distribution for Transportation

30. Collaboration and knowledge management

31. Productivity suite platform

32. Customer inquiries (Customer Service)

33. Accounts payable / receivable

34. Collaborative R&D environment for Pharma

35. E-Market Platform

37. E-Discovery (Analytics)

38. Media trans-coding & post-processing

41. Pay for What You Use–Use Only What You Need Customer pricing model based on usage meters

42. Azure Services Purchasing Models SUBSCRIPTION CONSUMPTION VOLUME LICENSING “Pay as you go and grow” Available at PDC* launch “Coordinated purchasing” Planned for post PDC* “Value for a commitment“ Select offers at PDC* Low barrier to entry and flexibility Optimized for cloud elasticity Discounts for commitment Plans for payment predictability Unified purchasing through EA Introduction to volume discounts *PDC scheduled for November 2009

44. Load balancer programmingBlob Storage Table Storage Multiple replicas Geo-distribution Drives Ingress/Egress (to/from internet only) PRICE $0.12 / hour RDBMS Instance higher No separate charge for service management PRICE $0.15 / GB Storage Transactions: $0.01 / 10k PRICE Bandwidth: $0.10 in / $0.15 out / GB

45. SQL Azure Pricing Models WEB EDITION BUSINESS EDITION BANDWIDTH Per database / month Per database / month Per GB transferred $9.99 / Month (1 GB) $99.99/ Month (10 GB) $0.15 GB Egress $0.10 GB Ingress

46. .Net Services Pricing Meters BANDWIDTH MESSAGES Per transactions Per GB transferred $0.15 / 100K $0.10 GB Ingress $0.15 GB Egress

47. Software + Services Users experience consistency from PCs and web browsers to mobile devices to servers Automatically manage applications Enable developers to use familiar toolsets to reduce time to market for new applications Easily integrate solutions with a variety of web-scalable services

48. Thank you Snap my Vcard get free app for your phone at: http://www.microsoft.com/tag/ © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.