Market led extension strategy for livestock production
1. Market Led Extension
Strategy for Livestock
Production
Dr. R.P. Singh
Director Extension Education and
Director SAMETI-Uttarakhand
2. Mission
Facilitateneed based knowledge in
livestock and poultry sector in ongoing
and emerging areas to support
productivity increase, reducing the gap
between potential and actual yield and
to prepare the country to face the
challenges of globalization.
3. Thrust Areas
Development and improvement of
processing technologies for value
addition, shelf life enhancement and
quality assurance of livestock products.
Dietetic livestock products for better
health.
Livestock production economics and
marketing.
4. Strengths
Manpower
Infrastructure
Farm and animals
Laboratories
Specialized facilities
Human Resource Development
National and International Collaboration
5. Achievements
Crossbred strains of cattle, Karan Swiss, Karan Fries
and Frieswal for high milk production
Layer productivity enhanced to 300 eggs / per year /
per bird
Broiler body weight increased to 1.5 kg in 35 days
Graded Murrah buffaloes with 2200 kg milk yield
per/lactation
Dual purpose poultry strains for rural farming
Conservation techniques for various livestock and
poultry germplasms
Improved strains of sheep for fine wool, carpet wool
and mutton
Shelter management for small ruminants
6. Animal Health
Eradication of Rinderprest in India
Indigenous technology for foot and mouth
disease vaccine production
Live attenuated vaccine for sheep and goat
plague (PPR)
Diagnosed avian influenza and controlled it by
continuous surveillance
Vaccine against avian influenza using
indigenous strains
Technical and scientific support to National
FMD control programme
7. In Animal Products
Technology
Low cholesterol ghee
Mango Lassi with long shelf life
Ghee, fortified with herbs
Indigenous technology for production of rasmalai,
kulfi, kheer mix, gulab jamun mix with longer shelf
life
Adopted and modified traditional milk products
technology like kunda for commercial production
Various poultry meat products like chicken
chunkalona from spent hen, chicken idli, nuggets,
patties, pickle and kababs
8. Commercialization of
technologies
Area specific mineral mixture for different agro-
ecological zones and complete feed block using non
conventional feed resources.
Goat plague (PPR) vaccine
FMD and HS adjoined oil vaccine.
Equine influenza vaccine.
Thermostable IBD vaccine.
EHP 1 vaccine.
Diagnostic kits for FMD surveillance
By pass protein technology for high yielding cattle
Hormonal modulation for increasing egg production