A presentation given at NADO's 2022 National Regional Transportation Conference.

1. July 21st, 2022
A SHARED VISION FOR
REGIONAL PROSPERITY

2. Our Purpose
KC Rising exists to achieve a shared vision
of regional prosperity for all by aligning
and accelerating community efforts for
greatest impact.

3. KC businesses are
positioned to lead the
charge by nurturing
partnerships and
cultivating innovation
in our areas of priority.

4. Align
Align as you
engage with KC
Rising, showcased
by using the
SharedVision
badges, language
and metrics.

5. KC Global Design is a regional collective of
premier design firms making a local, national,
and global impact
WHAT WE ARE ALIGNING, AMPLIFYING, & ACCELERATING
How it Started
Elevate Kansas City’s status as the world champion of
design through a focus on innovation, awareness,
and talent. Twenty-eight member firms and growing.
(TSDC)
KC Scholars is a regional program to provide
fair and equitable access to post secondary
education and employment
Most of the 5,310 scholars in the program said they
would not have attended college had they not
received the scholarship. (PDC)
How it is Going
Align Stackable Credentials with a
career path to move people to higher
paying jobs
Create development pathways in hiring, promotion
and retention with employers and accumulation of
credentials over time by learners. (PDC)
Amplify Essential Skills development
alongside foundational knowledge and
technical skills.
These uniquely human skills are a differentiator in
top talent – making the case for a broader definition
of quality education and talent identification. (PDC)
Accelerate Real World Learning
Transformation of the learning environment leading
to an equitable increase in Market-Value Assets and
stackable credentials. (PDC)
Launch CEO Pledge to increase growth in
spend with small, diverse firms
Build intentional, inclusive purchasing into the
corporate DNA through support and accountability.
(IDC)
Organize a system of support around
Digital Equity
Create an intentional, regional action plan to get all
households connected. (PLAC)
Identify and align around “shovel worthy”
projects to secure Federal Stimulus
dollars for KC
Make the most of this once in a generation
opportunity to catalyze innovation in industry, create
economic mobility for people, and invest in
transformative infrastructure. (IDC, TSDC, PDC)
Create and maintain an Integrated
Marketing Communication
Strategy
Promote community action around the KC Rising
Shared Vision: Pillars of Prosperity. (CERT)
Ensure Adequate Resources
Sustained and significant civic investment to advance
the Shared Vision. (Steering)
Create and maintain a Metrics
Framework
Measure progress toward goals, enable community
action and provide data for decision-making. (DART)
Regular Economic Forecasting
Reduce uncertainty and speed the recovery. (DART)
What is Next
Select Industry 4.0 as a sector where
KC has an existing strength
Ensure KC is positioned to continue to be
competitive. (TSDC)
Organize a system of support around
Housing Attainability
Create intentional, regional action and
pathways to wealth creation. (PLAC)
Support equitable economic development
through Public Transportation + Land
Use
Identify areas where KC Rising and its civic
support organizations (MARC and the KC
Chamber) can accelerate existing efforts.
(PLAC)
Promote equitable economic development
through the implementation of EEVA
Create and maintain the Economic Equity
Values Atlas as a tool for decision making in
land use planning, attainable housing, internet
connectivity, transportation infrastructure,
small business investment, and municipal,
philanthropic, and corporate decision making.
(PLAC)
Continue to build a regional and equitable
Capital Infrastructure
Strengthen capital networks and alternative
funding, especially for the traditionally
unbankable. (IDC)
Select Biologics as an emerging industry
with growth potential in global markets
Launch a strategic planning effort with an emphasis
on building innovation capacity in production of
pharmaceuticals and vaccines. (TSDC)
Launch the Board Bank + Executive
Leadership Hiring platform
Place diverse talent on corporate boards and in
executive positions. Expand capabilities for
candidates and the firms where they are placed.
(DEIAC)
And more ….
Build innovation capacity
Increase global competitiveness
Foster a robust entrepreneurial ecosystem
Unlock the region’s talent
SCAN THE QR CODE TO
FIND OUR ALL-STAR
VOLUNTEERS!
YR 2021
KC RISE Fund supports KC’s high growth
companies with needed venture capital
Raised $60 million. Invested in 30 companies. Those
30 companies have attracted more than $400 million
in additional capital, 78 percent from outside our
region. (IDC)
Dialogue through Community
Conversations to discover opportunity and
identify gaps or needs to advance the shared
vision
Increase awareness, engagement and action. (CERT,
DEIAC)

7. STEERING COMMITTEE
CO-CHAIRS
Neal Sharma
President
dentsu DTC
Carolyn Watley
VP Community
Engagement
CBIZ
Mauli Agrawal, Ph.D
Chancellor
UMKC
Bill Baird
Mayor
City of Lees Summit
Kimberly Beatty, Ph.D
Chancellor
Metropolitan Community
College
Michael Boehm
Mayor
City of Lenexa
Jessica Dain, Ph.D
Superintendent
Piper School District
Mike Duffy
Community Development
Director
City of Riverside, MO
Steven Edwards
Chairman & CEO
Black & Veatch
Philip Gaskin
Vice President, Entrepreneurship
Ewing Marion Kauffman
Foundation
Andrea Hendricks, Ph.D
Senior Executive Director & Chief
Diversity, Equity & Inclusion
Officer
Cerner
Cokethea Hill, Ph.D
CEO + Founder
BLAQUE KC
Charlotte Kemper
Director, Charitable Trusts &
Foundations
Commerce Bank
Randy Lopez
Vice President,
Community Programs
Wyandotte Health Foundation
Elizabeth MacLeod
Walls, Ph.D
President
William Jewell College
Maria Meyers
Executive Director
UMKC Innovation Center
Tyler Nottberg
Chairman & Chief Optimist
U.S. Engineering
Tracey Osborne Oltjen
President
Overland Park Chamber
of Commerce
Bob Regnier
President & CEO
Bank of Blue Valley
Dennis Ridenour
President & CEO
BioNexus KC
Rich Smith
President Emeritus
Henderson Engineers
Qiana Thomason
President & CEO
Health Forward
David Von Drehle
Columnist, National Affairs & Politics
The Washington Post
Shalea Walter
VP & Marketing Manager
Arvest Bank
Fred Wise
Chief People Officer
Bardavon Health Innovations
Pedro Zamora
Executive Director
Hispanic EDC

8. IS KC RISING?

9. METRICS FRAMEWORK
HORIZON
GOALS
PILLAR
METRICS
STRATEGY
METRICS
• Growing the Economy,
Including Everyone
• Compared to benchmark
metros
• Progress toward the 7 shared
vision pillars of prosperity
• Comparing our progress over
time
• Related to community efforts
that we are trying to amplify
• Monitoring (and celebrating)
success over time

10. KCRISING.COM
@KCRISING
Video production courtesy of DEG. Video music courtesy of Kemet Coleman.
Photos courtesy of Ewing Marion Kauffman Foundation and The Kansas City Area Development Council
Thank you from:

11. KC Rising Metrics:
MeasuringProgressThroughan
EquityLens
National RegionalTransportationConference / EDD Leadership Forum
July 21, 2022
Frank Lenk
Director of Research Services
flenk@marc.org
Ron Achelpohl
Director ofTransportation &
Environment
rona@marc.org

12. What is
MARC?
 Mid-America Regional Council
 Council of Governments &
Metropolitan Planning Organization
 About 160 staff
 Areas of work:
 Aging & Health
 Early Learning
 Economy
 Environment
 Local Government
 Safety & Security
 Transportation

13. Purpose of KC
Rising,
redefined:

14. What does
“prosperity”
mean for KC?
Public
engagementof
thousands of
people revealed
seven themes:

15. If those seven
systems were
all working well,
what kinds of
impact would
we expect to
see?
Horizon Goal Metrics
Grow the Economy:
 Attract people - Net migration rate
 Increase worker productivity - GDP per job
For Everyone:
 Pay workers enough to cover necessities –
Percent of workers living in self-sufficient
households
 Build wealth – Black/White housing wealth gap

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-1.000
-0.800
-0.600
-0.400
-0.200
0.000
0.200
0.400
0.600
0.800
1.000
-1.000 -0.500 0.000 0.500 1.000
For
Everyone
Grow the Economy
Grow the Economy vs. For Everyone
Benchmark
metros, not just
peers.Those we
want to measure
ourselves against.
As a result, most
are doing better
than us currently.

17. Grow the
Economy
Net Migration
Rate
KC ranks 9th
(was 9th)
Source: Census Bureau Population Estimates
Calculation based on 3-year moving average data series
26.7
19.1
13.9
10.1
5.2
3.3 3.1 2.3 1.8 1.3
-0.3
-5
0
5
10
15
20
25
30
Net Migration Per 1000 Population, 2021

18. Grow the
Economy
Our net
migration rate is
falling, but more
slowly here.
Source: Census Bureau Population Estimates
Calculation based on 3-year moving average data series
-4.0
-3.0
-2.0
-1.0
0.0
1.0
2.0
2016 2017 2018 2019 2020 2021
Change in Net Migration Rate Per 1000 People Since 2016
KC Benchmark Average

19. Grow the
Economy
GDP perJob
KC ranks 9th
(was 9th)
Source: Bureau of EconomicAnalysis
98.8 98.7 98.0 97.1 97.0 96.6 95.3 94.6 91.6
87.0 86.6
0.0
20.0
40.0
60.0
80.0
100.0
120.0
2020 GDP/Job
(Thousands of 2012 dollars)

20. Grow the
Economy
But since 2016
we have begun
to accelerate
Source: Bureau of EconomicAnalysis
4.1%
4.9%
-3.0%
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
2015 2016 2017 2018 2019 2020
GDP/Job
Percent Change Since 2015
Kansas City Benchmark Average

21. For Everyone
Percent of
Workers in
Self-Sufficient
Households
KC ranks 6th
(was 6th )
Calculation based on 3-year moving average data series
Source:American Community Survey PUMS
71.7% 70.8% 68.5% 68.3% 67.9% 67.7% 67.0% 66.1% 65.4% 64.6% 63.6%
Percent ofWorkers in Self-Sufficient Households, 2019

22. For Everyone
But our
progress has
stalled
Calculation based on 3-year moving average data series
Source:American Community Survey PUMS
3.2%
4.9%
0%
1%
2%
3%
4%
5%
6%
2015 2016 2017 2018 2019 2020
Change in Percent ofWorkers Living in Self-Sufficient
Households Since 2015
Kansas City Benchmark Average

23. For Everyone
Black Percent
ofWhite
Housing
Wealth
KC ranks 10th
(was 9th)
Calculation based on 3-year moving average data series
Source:American Community Survey PUMS
45.7%
42.7% 41.9% 41.5% 39.3% 39.1%
35.9% 35.8% 35.6% 34.8%
26.9%
Black Percent ofWhite HousingWealth, 2020

24. For Everyone
After worsening
for years, the
gap declinedlast
year, though the
data is very
volatile.
Calculation based on 3-year moving average data series
Source:American Community Survey PUMS
-2.5%
-2.0%
-1.5%
-1.0%
-0.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2015 2016 2017 2018 2019 2020
Change in Black Percent ofWhite HousingWealth Since 2015
Kansas City Benchmark Average

25. Pillar metrics
measure the health
of key systems.
They should both
lead the Horizon
Goals and suggest
Strategies powerful
enough to achieve
them.
Horizon Goals
Pillar metrics
Strategy metrics

26. Each Pillar was
accompanied by a
meticulously crafted
PillarStatement and
Pillar Description,
which were mined
for what metrics
mattered most.

27. Pillar metrics
descriptions
Pillar Grow the Economy For Everyone
Employment growth and GDP growth in the
KC Rising focus sectors (B)
Gender and race gaps in traded industry employment (B)
Self-sufficiency of workers in traded industries (B)
Job growth from young businesses (B)
Equity Investment (B)
Business growth in white vs. people-of-color communities
Growth in minority- and women-owned businesses (B)
Job accessibility via transit (B)
High-speed broadband subscriptions (B)
Job accessibility via transit for low-wage workers
Broadband disparities by race, income and education (B)
Children in mixed-income neighborhoods
Cost-burdened households (B)
Life expectancy in white vs. people-of-color communities
Disparities in feeling safe by race, ethnicity
Labor force participation by race, gender (B)
Hours worked >40 and not self-sufficient (B)
Earnings gap by race, ethnicity, and gender
Bank lending in white vs. people-of-color areas
Add belonging metric- in progress
Adults in good or promising jobs, by age
Bachelor’s degrees attained in STEM (B)
Early learning participation
Adults in good or promising jobs by age, race, gender
Percent with an associate degree by race, ethnicity (B)
Perceptions of high school quality, by race, ethnicity
Economic impact of cultural/sporting events
Social media perceptions of KC
Number of events residents can attend monthly
Residents’ perception of quality of life by race/ethnicity -Not
currently on here but in progress

28. Industry
Building on our strengths enables
our region to attract, grow, and retain
globally competitive businesses.

29. 20.7%
15.9% 15.2% 14.8%
12.1%
8.5%
7.3% 6.6%
3.8% 3.6%
2.5%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
Percent Change in Employment, 2015-2020
KCTraded Industries
2020 Benchmark Average
Traded Sectors are the region’s largest exporting industries. These include Manufacturing; Professional, Technical and Scientific
Services; Finance and Insurance;Transportation and Warehousing; Wholesale Trade, and Information

30. 45.1%
25.3% 25.2% 23.9% 23.3%
19.8% 19.2%
15.8% 15.3%
12.6% 11.9%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
Percent Change in Nominal GDP, 2015-2020
KCTraded Industries
Percent Change in GDP, 2015-2020 Benchmark Average
Traded Sectors are the region’s largest exporting industries. These include Manufacturing; Professional, Technical and Scientific
Services; Finance and Insurance;Transportation and Warehousing; Wholesale Trade, and Information

31. -1.5%
-0.8%
-0.2%
0.7% 0.7% 0.8% 0.9%
1.7%
2.3%
2.8%
4.4%
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
Traded Industries'Gap inWorkers of Color, 2020
Traded Sectors are the region’s largest exporting industries. These include Manufacturing; Professional, Technical and Scientific
Services; Finance and Insurance;Transportation and Warehousing; Wholesale Trade, and Information

32. -1.9%
-1.5%
-1.3% -1.3% -1.3%
-0.8% -0.8%
-0.6%
-0.5%
-0.4%
0.0%
-2.0%
-1.8%
-1.6%
-1.4%
-1.2%
-1.0%
-0.8%
-0.6%
-0.4%
-0.2%
0.0%
Change inTraded Industries Gap' inWorkers of Color,
2015-20
Traded Sectors are the region’s largest exporting industries. These include Manufacturing; Professional, Technical and Scientific
Services; Finance and Insurance;Transportation and Warehousing; Wholesale Trade, and Information

33. 8.0%
9.0% 9.2% 9.3% 9.3% 9.3% 9.4%
9.8% 10.0%
10.5% 10.9%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
Female Gap inTraded Sector Employment, 2020
Traded Sectors are the region’s largest exporting industries. These include Manufacturing; Professional, Technical and Scientific
Services; Finance and Insurance;Transportation and Warehousing; Wholesale Trade, and Information

34. -1.1%
-1.0% -1.0%
-0.9%
-0.8%
-0.8%
-0.6% -0.6%
-0.5%
-0.1%
0.2%
-1.2%
-1.0%
-0.8%
-0.6%
-0.4%
-0.2%
0.0%
0.2%
0.4%
Change in Female Gap inTraded Sector Employment,
2015-2020
Change 2015-2020 Benchmark Average
Traded Sectors are the region’s largest exporting industries. These include Manufacturing; Professional, Technical and Scientific
Services; Finance and Insurance;Transportation and Warehousing; Wholesale Trade, and Information

35. Our traded sectors
are not performing
well enough to
accelerate the
economy and, in so
doing, expand
access to
opportunity
73.5%
74.0%
75.4%
76.3% 76.2%
75.6%
72.2%
73.0%
74.1%
75.2%
75.6%
76.2%
70%
71%
72%
73%
74%
75%
76%
77%
2014 2015 2016 2017 2018 2019
Annual Change in Percent ofTraded SectorWorkers in
Self-Sufficient Households, 2014-2019
Kansas City Benchmark Average

36. The Economic
EquityValues
Atlas (EEVA)
takes Pillar
metrics down to
a neighborhood
scale
Grow the Economy For Everyone
Pillar
(metro)
Employment growth and GDP growth in
the KC Rising focus sectors
Gender and race gaps in traded industry employment
Self-sufficiency of workers in traded industries
EEVA
(census tract)
Jobs in largest exporting industries
Change in jobs in largest exporting
industries
Transportation and warehousing jobs
Change in transportation and
warehousing jobs
Manufacturing jobs
Wholesale trade jobs
Professional, scientific and technical
services jobs
Finance and insurance jobs
Information jobs
Management jobs, non-headquarters
Health care and social services jobs
Construction jobs
Jobs by type + Density of People of Color
Jobs by type + Access to workers by income or education
Industry
Pillar-to-EEVA correspondence

53. Connectivity
Effective, accessible transportation and
internet options open doors
to economic mobility.

54. Transportation
in the Kansas
City Region

55. 2050Vision
“Greater Kansas City is a region of opportunity. Its robust
economy, healthy environment and social capacity support the
creativity, diversity and resilience of its people, places and
communities.”

56. What do we
want?
Our planning decisions should lead to a system
that furthers:
Access to
opportunity
Transportation
choices
Economic
vitality
Healthy
environment
Public health
& safety

57. Environmental
JusticeCensus
Tracts
High low-income
High people of color (POC)
High low-income and POC

58. INVESTMENT:
EJ census tracts
with constrained
projects
%offundsexpended
onprojects:
__________________________________________________________________
74% touchEJ areas
26% nottouchEJ areas

59. IMPACTS:
Pedestrian
crashes
InEJ areas:68%

60. IMPACTS:
Travel demand

61. Other
Connections
Transportation Performance
Measures
Project Evaluation Criteria for
Federal Funds
Planning Sustainable Places
Program
Climate Action Plan

62. KC RisingMetrics:
MeasuringProgressThroughanEquityLens
National RegionalTransportationConference / EDD Leadership Forum
July 21, 2022
Frank Lenk
Director of Research Services
flenk@marc.org
Ron Achelpohl
Director ofTransportation &
Environment
rona@marc.org
Questions?

63. July 21st, 2022
A SHARED VISION FOR
REGIONAL PROSPERITY