Sales Star Inventory ( SSI ) is currently Asia's only comprehensive level B psychometric profiling and assessment tool for sales and customer facing professionals that provides invaluable insight, to empower organizations and professionals in the area of both Selection and Development. SSI, currently in its third edition, is available for both online & offline administration. SSI 3.0 includes insights related to behavioral traits, sales personality types, sales competencies ( 16 sets ), motivational drive ( with over 40 different values measured ) and job fit matching.

1. Prof iling for
Sales Professionals

2. ABOUT SALES STAR INVENTORY
The Sales Star Inventory was created by Raymond Phoon and introduced in his book, The DNA of a
Sales Superstar, 2009; which was clinically adapted from the Directive Communication Psychology
Colored Brain Communication Inventory by Arthur F Carmazzi. The Colored Brain Model is a part
of the Directive Communication Psychology developed by Arthur F Carmazzi, and depicted in his
original Book Identity Intelligence, Veritas Publishing, 2002.
Sales Star Inventory ( SSI ) is currently Asia's only comprehensive level B psychometric profiling and
assessment tool for sales and customer facing professionals that provides invaluable insight, to
empower organizations and professionals in the area of both Selection and Development.
SSI, currently in its third edition, is available for both online & offline administration. SSI 3.0 includes
insights related to behavioral traits, sales personality types, sales competencies ( 16 sets ), motivational
drive ( with over 40 different values measured ) and job fit matching.
Additional optional tools include candidate selection matcher, industry bench-marker, development
needs analyzer, as well our customized management system for corporate use.
Overview for Sales Star Inventory (SSI) :
Assessments available include :
Standard edition : Profiling with standard reports on individual strengths, traits and disposition
views ( Genetic & Secondary Type Indicator )
Gold edition : Profiling with standard reports on individual strengths, traits, sales IQ and
disposition views ( Genetic & Secondary Type Indicator, Sales Competency
Strengths & Sales Battery )
Corporate edition : Gold edition profiling with historical respondent inventory, disposition, strength
and Sales IQ spread of candidates up to date. Comes with online management
system access
Additional reports, tools & other populated norms :
Group Report Annual online access subscription
Job Fit Report Candidate Selection and Matching Tool
( Sales EQ with motivational drivers ) Industry Standards Benchmark

3. SSI TECHNICAL SPECIFICATIONS
The following are details of the insights provided in various reports :
Disposition Type Indicator
Communicator - Survivor Compliance - Executor
Community - Supporter Collaborator - Organizer
Sales Competencies
Thinking on the Feet Persuasion Skills
Building Rapport Intuitively Working outside the Box
Customer is always “right”
Self-Motivation Market Savviness
Delivering Compelling Presentation Opening New Markets
Seeing things from a customer!s perspective Taking Risk
Working with Internal Sales Team Managing Difficult Customers
Closing Skills Competitiveness
Sales Battery Categorization
Sales Agility Business Urgency
Delivering Proposition & Solutions Resiliency & Persistence
Customer Engagement Customer Oriented
Drivers
Accountability Creativity Respect
Achievement Details-Oriented Risk Taking
Action Easy Going Integrity Self-Principled
Adaptability Efficiency Keeping Promises Self-Protective
Autonomy Entrepreneurship Meticulous Sense of Control
Carefulness Fairness New Challenges Steadiness
Cautious Fast Decision Obligation Straight-Forward
Clarity Making Orientation Success
Commitment Flexibility Prosperity Teamwork
Consistency Friendliness Relationship
SSI QUESTIONS FRAMEWORK
EQ & IQ Tendencies
Approach & Style
Selling Process
Clients
Challenge Uncover Needs
Objections
Self Presenting
Engagement
Closing Difficult Customers
Internal Team

4. DISPOSITION PROCESSORS
The Disposition Report provides insights to behavioral tendencies of sales people in the context of
their most innate and natural respond to both stressed and non-stressed sales situations, taking into
consideration their inherent genetic traits as well as learned traits from experiential engagements,
organizational immersion or cultural influences.
Sample of
Sales Star Inventory Profiling Report
SALES BATTERY
The Sales Battery gauge provides an overview of a individual!s sales capability categorized from the
average battery levels of six key sales strengths. These include areas of sales agility, delivering
compelling solutions, business urgency, customer engagement, resiliency & persistence, as well as
customer orientation.
Sample of visual report on The Sales Battery

5. SALES COMPETENCIES
The Sales Competencies provide detailed information about the key competencies needed to properly
fulfill specific sales role with the greatest level of effectiveness. Each competency clinically describes a
respondent!s core skill, knowledge and attitudinal approach towards assessed sales situations. Insights
derived can be validated against existing sales performance metrics to create models of successful
performers - blending objective strategies and subjective decisions to hiring and developing sales
talents in organizations.
Sample of visual report on The Sales Competencies
VALUES & MOTIVATIONAL DRIVERS
The Values And Motivational Drivers visual report forms a holistic perspective to aligning strengths
to behavioral response, and to inner mastery & individual choice. Catering to over 40 facets of personal
values, organizations can gain invaluable role-fitting knowledge for proper decision making.
Sample of visual report on the Top 10 Drivers

6. DETAILED REPORTING
Detailed Reporting is also available for in-depth discovery and validation.
Sample of visual report on The Detailed Reporting
ORGANIZATIONAL ASSESSMENT
Corporate Psychometric Assessment Performance Based Approach
DATA
PROFILING DISCOVERY ALIGNMENT
ACQUISITION
Individual Individual Validating
Details Sales Star Performance Management
Inventory vs Reporting &
Sales Results Assessment Sales Debriefing
Competencies
Compile Group & Batteries Establishing
View Performance
Baseline Gaps Driving Sales
Development Compentencies
Opportunities

7. THE SSI ADVANTAGE
How is Sales Star Inventory different from other profiling tools ?
As a comprehensive psychometric assessment tool, it covers key aspects of sales behavior traits,
selling competencies, sales readiness and underlying drivers of motivation.
It is based on actual sales scenarios that are typically encountered by sales people in stressed and
non-stressed situations.
It provides comprehensive insights to manageable sales competencies, distilled to 16 focused
areas of effectiveness and application.
short, mid and long term talent development.
Easily aligned to key sales performance metrics to validate modeled competencies for purposes of
hiring and sales role definition.
RATE CHART AND OPTIONS
Clients may opt to use our online assessments and obtain extended reports based on the credits below
or engage any of our certified consultants to administer SSI 3.0 and facilitate debriefing and coaching
sessions within your organization.
No Product Retail Credits
1 SSI Standard Edition per assessment & disposition report 30
2 SSI Gold Edition per assessment & disposition, sales battery
50
& competencies report
3 Group Report 200
4 Corporate Edition ( Annual ) - Works together with Standard / Gold 600
5 SSI Candidate Selection and Matching Tool 600
6 SSI Industry Standards Benchmark ( Annual ) 400
Rates are based on USD 1.00 per credit.
Option :
Individual coaching ( 1 hour ) is chargeable @ USD 180.00
Group De-Brief ( 3 hours ) is chargeable @ USD 800.00
Sales Performance Alignment & Data Analysis @ USD 500.00 per 25 pax
For more information on corporate solutions and customized assessments,
contact us at info@salesstarinventory.com

8. Profiling for Sales Professionals
GET STARTED NOW !
Contact the local authorized provider below for details of the SSI solution.
Suite 905, Block A, Phileo Damansara One, 9, Jalan 16/11,
46350 Petaling Jaya, Selangor Darul Ehsan. Malaysia
Tel : + 603 7960 3088 | Fax : + 603 7960 9355
Email : training@powerupsuccess.com
Only certified providers are authorized to facilitate assessment consulting and
deliver the necessary training and coaching programs for Sales Star Inventory.