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Social media
                    A waste of researchers’ time




                                                   http://rg-d.com/rpg/
http://f1000.com/
Meta




       http://rg-d.com/rpg/
http://rg-d.com/rpg/
http://rg-d.com/rpg/
http://f1000.com
Post-publication peer review




                               http://rg-d.com/rpg/
What is Social Media?




                    http://rg-d.com/rpg/
What is Social Media?


• People talking, facilitated by technology


                                              http://rg-d.com/rpg/
‘Web 1.0’


  Internet




   Users

             http://rg-d.com/rpg/
‘Web 1.0’
Content
providers

              Internet




               Users

                         http://rg-d.com/rpg/
‘Web 1.0’
Content
providers




                         INFORMATION
              Internet




               Users

                                       http://rg-d.com/rpg/
‘Web 2.0’


  Internet




   Users

             http://rg-d.com/rpg/
‘Web 2.0’


  Internet
   Users




             http://rg-d.com/rpg/
‘Web 2.0’


INFORMATION
   Internet
    Users




              http://rg-d.com/rpg/
Something new?




                 http://rg-d.com/rpg/
Something new?
• Anyone remember Usenet?




                            http://rg-d.com/rpg/
Something new?
• Anyone remember Usenet?
• Science Advisory Board http://scienceboard.net


 • Built around a marketing strategy
 • 40,000+ members


                                                   http://rg-d.com/rpg/
Something new?
• Anyone remember Usenet?
• Science Advisory Board http://scienceboard.net


 • Built around a marketing strategy
 • 40,000+ members
• Technology
 • share anything
                                                   http://rg-d.com/rpg/
Something new?
• Anyone remember Usenet?
• Science Advisory Board http://scienceboard.net


 • Built around a marketing strategy
 • 40,000+ members
• Technology
 • share anything
 • low barrier to entry
                                                   http://rg-d.com/rpg/
Wonderful toys




                 http://rg-d.com/rpg/
Wonderful toys

        Flickr
      Facebook
       Twitter
    LibraryThing
      Delicious
     FriendFeed
        Blogs
                   http://rg-d.com/rpg/
Wonderful toys

    Nature Network
    ResearchGATE
    SciLink
    Epernicus
    BiomedExperts
    Academia.edu
    Laboratree
    myExperiment
    CiteULike
    Connotea
    Mendeley
    2collab
    Labmeeting

                     http://rg-d.com/rpg/
Wonderful toys

• So everyone is doing it?




                             http://rg-d.com/rpg/
Wonderful toys

• So everyone is doing it?
• Lack of interest?



                             http://rg-d.com/rpg/
Wonderful toys

• So everyone is doing it?
• Lack of interest?
• Lack of vision?


                             http://rg-d.com/rpg/
Wonderful toys

• So everyone is doing it?
• Lack of interest?
• Lack of vision?
• Lack of relevance?

                             http://rg-d.com/rpg/
Lack of time




               http://rg-d.com/rpg/
Lack of time

•   “Researchers are too busy to faff around LOLing”
    — J. Rohn




                                                  http://rg-d.com/rpg/
Lack of time

•   “Researchers are too busy to faff around LOLing”
    — J. Rohn


•   Researchers do not have time to build platforms




                                                  http://rg-d.com/rpg/
Lack of time

•   “Researchers are too busy to faff around LOLing”
    — J. Rohn


•   Researchers do not have time to build platforms

•   Researchers do not have time to beta test




                                                  http://rg-d.com/rpg/
Lack of time

•   “Researchers are too busy to faff around LOLing”
    — J. Rohn


•   Researchers do not have time to build platforms

•   Researchers do not have time to beta test

•   Researchers are writing slides on the train...



                                                     http://rg-d.com/rpg/
Lack of value




                http://rg-d.com/rpg/
Lack of value

• What’s in it for me?




                           http://rg-d.com/rpg/
Lack of value

• What’s in it for me?
  “These web tools must, first of all, solve some
  problem the users have without needing to resort
  to ‘network effects’. Those benefits should come as
  a bonus”
  — P. Beltrao



                                                  http://rg-d.com/rpg/
Creating products




                    http://rg-d.com/rpg/
Creating products

• Build a service
   •   make it fulfill a need

   •   make it work!




                               http://rg-d.com/rpg/
Creating products

• Build a service
   •   make it fulfill a need

   •   make it work!
  “Web tools need to appeal first to bench
  scientists, not web-savvy techies”
  — A. Kushnir


                                            http://rg-d.com/rpg/
Who are you?




               http://rg-d.com/rpg/
Who are you?
“With academics in mind, [it] records authorship,
assigns copyright, defines licenses, manages editing,
and includes custom software for an interactive
peer-review process. This pre-publishing
environment will be further streamlined to include
one-click submission of peer-reviewed articles for
open access or 'traditional' publication when an
appropriate publishing partner/solution is identified”



                                                  http://rg-d.com/rpg/
What do you want?




                    http://rg-d.com/rpg/
What do you want?

  I looked at the site, and NOBODY IS
  GOING TO USE THAT EVER
  — E. Amsen
• ‘Ordinary’ researchers


                                        http://rg-d.com/rpg/
What do you want?

  I looked at the site, and NOBODY IS
  GOING TO USE THAT EVER
  — E. Amsen
• ‘Ordinary’ researchers
• Make friends, not war

                                        http://rg-d.com/rpg/
Clever cookies

               • Cameron Neylon:
                 http://blog.openwetware.org/scienceintheopen/

               •     Augmented browsing1
               • Nature Network
1. Pafilis, Evangelos, O’Donoghue, Seán, Jensen, Lars, Horn, Heiko, Kuhn, Michael,
Brown, Nigel, and Schneider, Reinhard.
Reflect: Augmented Browsing for the Life Scientist. Available from Nature Precedings
<http://hdl.handle.net/10101/npre.2009.3212.1> (2009)                                 http://rg-d.com/rpg/
Value-added




              http://rg-d.com/rpg/
Value-added

 • Mendeley
 • Connotea
 • SAB

              http://rg-d.com/rpg/
Grant’s Law




              http://rg-d.com/rpg/
Grant’s Law
• Social media tools must work off the bat and
  have a defined value before being accepted
  by mainstream scientists




                                           http://rg-d.com/rpg/
Grant’s Law
• Social media tools must work off the bat and
    have a defined value before being accepted
    by mainstream scientists
                              Corollary
•   Any social media tool that requires user development
    will fail
         http://network.nature.com/people/rpg/blog/2009/05/01/on-social-media



                                                                        http://rg-d.com/rpg/
Who do you trust?




                                        http://rg-d.com/rpg/
http://f1000.com/
Who do you trust?

        • WikiFAIL — Maurice Jarre



                                        http://rg-d.com/rpg/
http://f1000.com/
Who do you trust?

        • WikiFAIL — Maurice Jarre
        • Random nutters on the internet


                                           http://rg-d.com/rpg/
http://f1000.com/
Who do you trust?

        • WikiFAIL — Maurice Jarre
        • Random nutters on the internet
        • F1000?

                                           http://rg-d.com/rpg/
http://f1000.com/
So what do you want?




                   http://rg-d.com/rpg/
So what do you want?

• Protocols/products — where is the
  information?




                                      http://rg-d.com/rpg/
So what do you want?

• Protocols/products — where is the
  information?
• Open science


                                      http://rg-d.com/rpg/
So what do you want?

• Protocols/products — where is the
  information?
• Open science
• Networking — enabling research

                                      http://rg-d.com/rpg/
More questions than
     answers




                      http://rg-d.com/rpg/
More questions than
      answers
• Scientists already socialize as ‘ordinary
  people’ — Facebook, Twitter, etc.
• Is it worth convincing researchers of the
  professional benefits of Social Media?




                                              http://rg-d.com/rpg/
More questions than
      answers
• Scientists already socialize as ‘ordinary
  people’ — Facebook, Twitter, etc.
• Is it worth convincing researchers of the
  professional benefits of Social Media?
• If so, how?

                                              http://rg-d.com/rpg/
Necessary/sufficient




                      http://rg-d.com/rpg/
Necessary/sufficient

• Not enough to ask ‘what do you want?’



                                          http://rg-d.com/rpg/
Necessary/sufficient

• Not enough to ask ‘what do you want?’
• Nor even to (just) have a bright idea


                                          http://rg-d.com/rpg/
Necessary/sufficient

• Not enough to ask ‘what do you want?’
• Nor even to (just) have a bright idea
• ‘What will people want?’

                                          http://rg-d.com/rpg/
Question

Are there times when science shouldn’t be a
conversation? When sitting quietly and
listening is more important than joining in
discussion?
— David Crotty, CSH



                                         http://rg-d.com/rpg/

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Research Information Network 07 May 2009

  • 1. Social media A waste of researchers’ time http://rg-d.com/rpg/ http://f1000.com/
  • 2. Meta http://rg-d.com/rpg/
  • 6. What is Social Media? http://rg-d.com/rpg/
  • 7. What is Social Media? • People talking, facilitated by technology http://rg-d.com/rpg/
  • 8. ‘Web 1.0’ Internet Users http://rg-d.com/rpg/
  • 9. ‘Web 1.0’ Content providers Internet Users http://rg-d.com/rpg/
  • 10. ‘Web 1.0’ Content providers INFORMATION Internet Users http://rg-d.com/rpg/
  • 11. ‘Web 2.0’ Internet Users http://rg-d.com/rpg/
  • 12. ‘Web 2.0’ Internet Users http://rg-d.com/rpg/
  • 13. ‘Web 2.0’ INFORMATION Internet Users http://rg-d.com/rpg/
  • 14. Something new? http://rg-d.com/rpg/
  • 15. Something new? • Anyone remember Usenet? http://rg-d.com/rpg/
  • 16. Something new? • Anyone remember Usenet? • Science Advisory Board http://scienceboard.net • Built around a marketing strategy • 40,000+ members http://rg-d.com/rpg/
  • 17. Something new? • Anyone remember Usenet? • Science Advisory Board http://scienceboard.net • Built around a marketing strategy • 40,000+ members • Technology • share anything http://rg-d.com/rpg/
  • 18. Something new? • Anyone remember Usenet? • Science Advisory Board http://scienceboard.net • Built around a marketing strategy • 40,000+ members • Technology • share anything • low barrier to entry http://rg-d.com/rpg/
  • 19. Wonderful toys http://rg-d.com/rpg/
  • 20. Wonderful toys Flickr Facebook Twitter LibraryThing Delicious FriendFeed Blogs http://rg-d.com/rpg/
  • 21. Wonderful toys Nature Network ResearchGATE SciLink Epernicus BiomedExperts Academia.edu Laboratree myExperiment CiteULike Connotea Mendeley 2collab Labmeeting http://rg-d.com/rpg/
  • 22. Wonderful toys • So everyone is doing it? http://rg-d.com/rpg/
  • 23. Wonderful toys • So everyone is doing it? • Lack of interest? http://rg-d.com/rpg/
  • 24. Wonderful toys • So everyone is doing it? • Lack of interest? • Lack of vision? http://rg-d.com/rpg/
  • 25. Wonderful toys • So everyone is doing it? • Lack of interest? • Lack of vision? • Lack of relevance? http://rg-d.com/rpg/
  • 26. Lack of time http://rg-d.com/rpg/
  • 27. Lack of time • “Researchers are too busy to faff around LOLing” — J. Rohn http://rg-d.com/rpg/
  • 28. Lack of time • “Researchers are too busy to faff around LOLing” — J. Rohn • Researchers do not have time to build platforms http://rg-d.com/rpg/
  • 29. Lack of time • “Researchers are too busy to faff around LOLing” — J. Rohn • Researchers do not have time to build platforms • Researchers do not have time to beta test http://rg-d.com/rpg/
  • 30. Lack of time • “Researchers are too busy to faff around LOLing” — J. Rohn • Researchers do not have time to build platforms • Researchers do not have time to beta test • Researchers are writing slides on the train... http://rg-d.com/rpg/
  • 31. Lack of value http://rg-d.com/rpg/
  • 32. Lack of value • What’s in it for me? http://rg-d.com/rpg/
  • 33. Lack of value • What’s in it for me? “These web tools must, first of all, solve some problem the users have without needing to resort to ‘network effects’. Those benefits should come as a bonus” — P. Beltrao http://rg-d.com/rpg/
  • 34. Creating products http://rg-d.com/rpg/
  • 35. Creating products • Build a service • make it fulfill a need • make it work! http://rg-d.com/rpg/
  • 36. Creating products • Build a service • make it fulfill a need • make it work! “Web tools need to appeal first to bench scientists, not web-savvy techies” — A. Kushnir http://rg-d.com/rpg/
  • 37. Who are you? http://rg-d.com/rpg/
  • 38. Who are you? “With academics in mind, [it] records authorship, assigns copyright, defines licenses, manages editing, and includes custom software for an interactive peer-review process. This pre-publishing environment will be further streamlined to include one-click submission of peer-reviewed articles for open access or 'traditional' publication when an appropriate publishing partner/solution is identified” http://rg-d.com/rpg/
  • 39. What do you want? http://rg-d.com/rpg/
  • 40. What do you want? I looked at the site, and NOBODY IS GOING TO USE THAT EVER — E. Amsen • ‘Ordinary’ researchers http://rg-d.com/rpg/
  • 41. What do you want? I looked at the site, and NOBODY IS GOING TO USE THAT EVER — E. Amsen • ‘Ordinary’ researchers • Make friends, not war http://rg-d.com/rpg/
  • 42. Clever cookies • Cameron Neylon: http://blog.openwetware.org/scienceintheopen/ • Augmented browsing1 • Nature Network 1. Pafilis, Evangelos, O’Donoghue, Seán, Jensen, Lars, Horn, Heiko, Kuhn, Michael, Brown, Nigel, and Schneider, Reinhard. Reflect: Augmented Browsing for the Life Scientist. Available from Nature Precedings <http://hdl.handle.net/10101/npre.2009.3212.1> (2009) http://rg-d.com/rpg/
  • 43. Value-added http://rg-d.com/rpg/
  • 44. Value-added • Mendeley • Connotea • SAB http://rg-d.com/rpg/
  • 45. Grant’s Law http://rg-d.com/rpg/
  • 46. Grant’s Law • Social media tools must work off the bat and have a defined value before being accepted by mainstream scientists http://rg-d.com/rpg/
  • 47. Grant’s Law • Social media tools must work off the bat and have a defined value before being accepted by mainstream scientists Corollary • Any social media tool that requires user development will fail http://network.nature.com/people/rpg/blog/2009/05/01/on-social-media http://rg-d.com/rpg/
  • 48. Who do you trust? http://rg-d.com/rpg/ http://f1000.com/
  • 49. Who do you trust? • WikiFAIL — Maurice Jarre http://rg-d.com/rpg/ http://f1000.com/
  • 50. Who do you trust? • WikiFAIL — Maurice Jarre • Random nutters on the internet http://rg-d.com/rpg/ http://f1000.com/
  • 51. Who do you trust? • WikiFAIL — Maurice Jarre • Random nutters on the internet • F1000? http://rg-d.com/rpg/ http://f1000.com/
  • 52. So what do you want? http://rg-d.com/rpg/
  • 53. So what do you want? • Protocols/products — where is the information? http://rg-d.com/rpg/
  • 54. So what do you want? • Protocols/products — where is the information? • Open science http://rg-d.com/rpg/
  • 55. So what do you want? • Protocols/products — where is the information? • Open science • Networking — enabling research http://rg-d.com/rpg/
  • 56. More questions than answers http://rg-d.com/rpg/
  • 57. More questions than answers • Scientists already socialize as ‘ordinary people’ — Facebook, Twitter, etc. • Is it worth convincing researchers of the professional benefits of Social Media? http://rg-d.com/rpg/
  • 58. More questions than answers • Scientists already socialize as ‘ordinary people’ — Facebook, Twitter, etc. • Is it worth convincing researchers of the professional benefits of Social Media? • If so, how? http://rg-d.com/rpg/
  • 59. Necessary/sufficient http://rg-d.com/rpg/
  • 60. Necessary/sufficient • Not enough to ask ‘what do you want?’ http://rg-d.com/rpg/
  • 61. Necessary/sufficient • Not enough to ask ‘what do you want?’ • Nor even to (just) have a bright idea http://rg-d.com/rpg/
  • 62. Necessary/sufficient • Not enough to ask ‘what do you want?’ • Nor even to (just) have a bright idea • ‘What will people want?’ http://rg-d.com/rpg/
  • 63. Question Are there times when science shouldn’t be a conversation? When sitting quietly and listening is more important than joining in discussion? — David Crotty, CSH http://rg-d.com/rpg/

Hinweis der Redaktion

  1. scientists like new stuff, they are early adapters, and tend to embrace new technology if it&#x2019;s demonstrably better and cheaper. With exceptions, natch.
  2. scientists like new stuff, they are early adapters, and tend to embrace new technology if it&#x2019;s demonstrably better and cheaper. With exceptions, natch.
  3. scientists like new stuff, they are early adapters, and tend to embrace new technology if it&#x2019;s demonstrably better and cheaper. With exceptions, natch.
  4. scientists like new stuff, they are early adapters, and tend to embrace new technology if it&#x2019;s demonstrably better and cheaper. With exceptions, natch.
  5. scientists like new stuff, they are early adapters, and tend to embrace new technology if it&#x2019;s demonstrably better and cheaper. With exceptions, natch.
  6. scientists like new stuff, they are early adapters, and tend to embrace new technology if it&#x2019;s demonstrably better and cheaper. With exceptions, natch.
  7. scientists like new stuff, they are early adapters, and tend to embrace new technology if it&#x2019;s demonstrably better and cheaper. With exceptions, natch.
  8. scientists like new stuff, they are early adapters, and tend to embrace new technology if it&#x2019;s demonstrably better and cheaper. With exceptions, natch.