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Introduction to Business Research
- 1. LI KA SHING LIBRARY STAFF TRAINING Introduction to Business Research Ruth A. Pagell July 2010 Singapore Management University Research Guide
- 9. WHY DO BUSINESS RESEARCH Business Research
- 10. BUSINESS RESEARCH TRIANGLE Country and Trade Resources Company Resources Industry Resources News Periodical Articles Research Reports People Data Business Research
- 13. RESEARCH Conceptual Questions Q: Explain the fundamental theories of TQM Q: What are the underlying assumptions for Porter’s 5 forces? Business Research
- 14. RESEARCH Analytical Questions Q: What effect do integrated resorts have on the economy of Singapore? Q: Does the Singapore real estate market behave like the economic theories of supply and demand? Q : How do Porter’s 5 forces apply to competitive intelligence? Business Research
- 15. RESEARCH Historical Questions Q: What was Singapore’s position in world trade in the early 20 th century? Q: Track the rise and fall of the U.S. steel industry in the 20 th century Business Research
- 16. RESEARCH Factual Questions Q: Who are Singapore’s Top 1000 companies? Q: Is it true that Singapore has more internet users then any other ASEAN country? Q: What companies are importing and exporting soybeans in Southeast Asia? Business Research
- 17. RESEARCH Data / Statistical Questions Q: List the monthly Sing$ / US$ exchange rate from 1990 Q: How many internet users are there in Singapore? Q: How many soybeans are being imported into Singapore? Malaysia? Q: What is Singapore’s GDP? Business Research
- 18. RESEARCH Evaluation of Questions Data - Is it answerable? I want monthly Gross Domestic Product (GDP) Data – is it correct? I want 2009 GDP data for Singapore Is it reasonable? I want free commercial market research reports How current is current? I want breaking news Is it from a reliable source? Business Research
- 21. INFORMATION RESOURCES Timeliness of Business Sources Investment Bank Report CPI Unemploy-ment Journal to Database Trade Magazine Monthly Stock Quotes Press Releases Company filings Company Annuals Market Research Report Foreign Exchange GDP Quarterly National Annual Data IGO Compiled Data; GDP actual Website Indexing Working Paper Academic Article Academic Journal Media News News – paper Web Directory Trade Book Print Directory Academic Book Hourly to Real Time Monthly to Daily Less than a year 1 to 2 Years > 2 years
- 22. INFORMATION RESOURCES Journals Top Business Publications downloaded from EBSCO or Proquest Business News Magazines Economist Business Week Forbes Fortune Newspapers USA Today (Top Download - >12,400) Wall Street Journal Eastern Edition Financial Times Trade & Industry Publications Advertising Age WWD (Women’s Wear Daily) Computerworld downloaded between January – April 2010
- 23. INFORMATION RESOURCES JOURNALS Top Business Publications downloaded from EBSCO or Proquest or Science Direct Popular Business Journals Harvard Business Review (>11,000) Scholarly Journals Academy of Management Journal ( >1100 in EBSCO ) Journal of Business Ethics Management Science Journal of Marketing (>540 in EBSCO ) Journal of Financial Economics (SD) Journal of Asian Studies
- 24. INFORMATION RESOURCES Books Characteristics of the Business Book Popular : “How To”, written by consultants; ephemeral for latest trends, basic understanding How to tell anyone anything Scholarly : Written by academics and researchers; often dated; for conceptual, historical and analytical questions The rule of three
- 25. INFORMATION RESOURCES Books Characteristics of the Business Book Popular : “How To”, written by consultants; ephemeral for latest trends, basic understanding Scholarly : Written by academics and researchers; often dated; for conceptual, historical and analytical questions Reviews and the Business Book Favorable and unfavorable book reviews : A quantitative study (1995) “ Previous writers have consistently found a high percentage of favorable book reviews in trade and scholarly journals. “
- 26. INFORMATION RESOURCES Specialized Reports Market Research Reports Investment Bank Analysis Industry Surveys White Papers
- 27. INFORMATION RESOURCES Finding Aids Indexes & Abstracts Research guides FAQs
- 38. YAHOO Google Straits Times
- 39. INFORMATION RESOURCES News 13:03 Singapore Standard Time, 12 June BBC Factiva
- 40. AVAILABILITY of Business Information Free Public Information A company phone number A listed company’s sales figures Information for a price: A private company’s sales figures/credit rating Proprietary Information - not available for any price - Coca-Cola’s formula * The Atlanta Journal and Constitution, June 26, 1999, Inspector Clouseau strikes again! Coke recipe found, Charles W. Holmes,
- 41. AVAILABILITY of Business Information Origin : Press release, government, internal document; private citizens on the web CONTINUUM Industry: Major manufacturing (textiles)…..wholesale/retail/service …..sector Organization Type: Listed company… Private company… SME…Partnership… Nonprofit Country of origin : US, EU, Asia / Group of 8 / developing Cost : Free… free with registration…commercial rates
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