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Getting Recognition Right
 Putting a Strategic and Practical
 Focus on Employee Recognition
     Practices and Programs
Getting Recognition Right

• Key factors for an effective Recognition
  Strategy

• Essential steps for implementing a
  Recognition Plan

• Best practice ideas to adopt in your
  organization.


                                                                      2




                         ©2010 Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right

Key Factors for an Effective Strategy

                  P eople

       P rograms                        P rinciples
                  P ractices

                                                                    3




                       ©2010 Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right
     Existing Recognition Practices & Programs




  Employee                                                Frequency
   Impact         Type of Recognition                     Occurrence
                                                                          4




                             ©2009 Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right
Key Factors for an Effective Strategy

• Know what recognition really is
• Clarify the corporate recognition philosophy
  and beliefs
• Identify the purpose for recognition in the
  organization
• Create a short-term and long-term plan with
  clear manageable objectives
                                                                      5




                         ©2010 Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right

Know what recognition really is
  Tangible                        vs.                                              Intangible



  Compensation     Incentives              Recognition                       Appreciation


         Rewards                Awards                              Praise



  Impersonal                       vs.                                             Personal




                                                                                                     6

                                  ©2008 Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right
Know what recognition really is
•   Compensation: Something given, usually money, in exchange for labor and
    services provided.
•   Rewards: Something given or done in return for meeting pre-determined
    goal(s), merit, service or achievement (sometimes money).
•   Incentives: Contingent reward which induces action or motivation to achieve
    pre-determined results within a specific time.
•   Awards: Something bestowed to commemorate an achievement, or as the
    result of a contest, as judged by specific criteria (mostly non-monetary).
•   Recognition: the tangible or intangible expression of acknowledgement for an
    individual’s contribution, achievements or observed behaviors.
•   Praise: the verbal or written acknowledgement of a person’s contribution,
    achievement or observed behaviors.
•   Appreciation: display of caring and respect for an individual for who they are
    and for their potential

                                                                                                           7

                                        ©2008 Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right

        High                               Appreciation
Recognition



                                                  Praise
  Impact



                 Awards                     Recognition


                 Incentives
                 Rewards
               Compensation
        Low
               Tangible                 Intangible
                  Form of Recognition
                                                                                              8

                              ©2008-2010 Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right

        High   Recognition Uplift
                                                 Appreciation
Recognition



                                                       Praise
                     Awards
  Impact



                                                  Recognition
                    Incentives
                 Rewards
               Compensation


        Low
               Tangible                      Intangible
                  Form of Recognition
                                                                                                       9

                              ©2008-2010- Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right


                       Regular                Real
              High
Performance




                     Recognition          Recognition™



              Low        No                   Artificial
                     Recognition             Recognition

                        Low                           High
                              Feelings
                                                                                                      10

                                   ©2008 Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right
  Recognition Professionals International
  Best Practice Standards ®
    •   Recognition Strategy
    •   Management Responsibility
    •   Recognition Program Measurement
    •   Communication Plan
    •   Recognition Training
    •   Recognition Events & Celebration
    •   Program Flexibility & Change
                                                   Source: www.recognition.org

                                                                        11




                           ©2009 Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right

             Recognition                       Events &
              Training                        Celebrations


   Communication                                       Program Change
      Plan                                                & Flexibility



            Program Measurement
        Management Responsibility
             Recognition Strategy


                           ©2009 Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right
• 48% of organizations have a written recognition
  strategy




• 96% are aligned with business strategy
                    Source: 2008 WorldatWork Survey: Trends in Employee Recognition

                                                                              13




                                 ©2010 Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right
      Recognition Strategy Foundation




                                   ©Recognition Management Institute
                                                                  14
                                                                               14


                     ©2009 Recognition Management Institute I www.RealRecognition.com
Recognition Strategy Model®
                            PEOPLE                       ORGANIZATIONAL
                            FOCUS                            FOCUS
                    Intrinsic or Internal Purpose      Extrinsic or External Purpose

                         INTERNAL                            EXTERNAL
                       PHILOSOPHY &                        PHILOSOPHY &
                         PURPOSE                             PURPOSE

      RECOGNITION                                       Contribution to Society
                       People Fulfillment
      PHILOSOPHY                                         (or to the Business)




      RECOGNITION                                           Contribution to
                     People Development
        PURPOSE                                              Customers




      RECOGNITION       Personal &                       Customer & Societal
        VALUES      Organizational Values                      Values


                          DIRECTION                                   15
                                                           CONTRIBUTION


                              ©2008 Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right

Essential steps for a Recognition Plan
• Recognition DiscoverySM – assessment and
  benchmarking evaluation
• Obtain quantitative and qualitative measures
• Review of policies and procedures, practices and
  programs
• Alignment with business strategy and objectives
• Driven by, and reinforcing of, organizational culture

                                                                           16




                              ©2010 Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right

Essential steps for a Recognition Plan
•   Determine your Focus Points for the Short-Term
•   Determine Focus Points for the Long-Term as well
•   Develop Implementation Objectives
•   Create some clearly defined Outputs
•   Steer goals to an overall Short-Term Objective
    and Long-Term Objective



                                                                           17




                              ©2010 Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right
Essential steps for a Recognition Plan
                   Implementation Focus
                                   Point                                    Everyday/ Informal
                                           Training / Education
                                                                               Recognition
                                           •Develop in class & on-      •Create expectations and
                                           line learning modules        guidelines for everyday and
                     Objectives




                                           •Develop training            informal recognition
                                           effectiveness metrics        •Determine methods of
                                                                        accountability
           Outputs




                                           •Leaders guide and PPT       •Written guidelines created
                                           created                      •Survey questions created
                                           •Effectiveness metrics       for administering
      Goal




                                           •To help managers understand what recognition is, how
      S-T




                                           to do it the right way.
                                                                                                                  18




                                                                     ©2010 Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right

Essential steps for a Recognition Plan
•   Senior leader driven and supported
•   Employee involvement in ideas and improvements
•   Company-wide approach versus department owned
•   Relationship based as well as performance oriented
•   Accountability and performance development




                                                                           19




                              ©2010 Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right

Essential steps for a Recognition Plan
                                                                   Strategy                                         Plan
 Recognition Discovery




                                       Recognition Roadmap
                         Policies                                                                           •Focus Points
                                                                                                            •Objectives
                         Procedures                          Philosophy           Purpose                   •Outputs
                         Programs                                                                           •Overall Goals
                         Practices                                                                          •Leadership
                         Perceptions                                                                        •Accountability
                                                                          Plan




                                                                                            ©2010 Recognition Management Institute
                                                                                                               20




                                                                  ©2010 Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right

Best practice ideas to adopt – with
 Recognition Strategy

        Formal                                 Formal

        Informal                              Informal
       Everyday                              Everyday

   Courtesy & Respect                    Relationships

       Cargill Inc.          TELUS Communications
                                                                     22




                        ©2010 Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right

Best practice ideas to adopt – with
 Management Responsibility
                                             Peter Geier
                                             Chief Executive Officer, OSU
                                             Health System
     Bill Buckner
     Cargill Inc.

•C-suite, Senior Vice President
•Training of managers


                                                                               23




                                  ©2010 Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right

1. Get them involved in the strategy to begin with

2. Find an executive sponsor who can advocate for you

3. Create quarterly and annual accountability meetings

4. Make friends with finance executives(!)

5. Continually educate and promote recognition




                                                                            24




                            ©2009-2010 Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right

Best practice ideas to adopt – with
 Program Measurement

                      Employee             Customer                Increased
   Recognition
                     Satisfaction         Satisfaction              Revenue




Higher Recognition          Higher Employee                    Improvements in
Program                     Satisfaction level                 Customer
Participation               correlated with                    Satisfaction scores
correlated with             greater Customer                   correlated with
Higher Employee             Satisfaction levels                changes in levels of
Satisfaction                                                   revenue




                                                                                                 25




                                                  ©2010 Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right

Best practice ideas to adopt – with
 Communication Plan
          Wells Fargo – Take 5 Campaign


            MGM Grand –
            Star of
            the Year


                                                                       26




                          ©2010 Recognition Management Institute I www.RealRecognition.com
Human resources




                  Recognition
      Johnson & Johnson Medical Product’s
                   Journey


                                     Elvie Gee
                                   HR Director
                                March 31, 2010
Human resources




    Johnson & Johnson Medical Products
• JJMP markets and distributes Medical Devices
  and Diagnostic solutions for use in
  institutional and primary health care settings
  across Canada
• Umbrella company comprised of 8 different
  business units
• Sutures, bariatrics, orthopaedics, cardiology,
  instrument sterilization, minimally invasive
  treatment solutions
Human resources




        Johnson & Johnson - The Credo
                       The Four Tenets
                       • Customers
                       • Employees
                       • Community
                       • Stockholders
Human resources




              Overview of the Journey
•   Training: What is recognition?
•   Recognition statement
•   Building awareness
•   Putting into practice
•   Following through
Human resources




    JJMP Recognition Strategy Statement
• We believe we have a responsibility to provide one another
  with sincere, positive feedback and appreciation in order to
  live up to our Credo values.

• This will lead to people feeling valued for their contribution
  to the success of the company.

• We will encourage greater risk taking and ownership of
  activities by recognizing employees’ innovation and
  engagement.

• We know that a successful recognition culture will result in
  an enhanced customer experience.
Human resources


                          Short Term Objectives
       Training         Encore Global Program            Informal / Every Day Recognition                  Events


      Develop                Define Gaps                Informal                  Everyday               Awareness


 Ensure Participation     Create Guidelines             Define              Define Expectations          Plan events


Effectiveness Metrics   Train & Communicate        Voice of Employee         Drive Accountability   Measure effectiveness


                         Effectiveness Metrics   Communicate and Brand

-100% Operations
division trained            Recognition           Launch and Measure

-Training effective            Team
                                                                   Monkey survey                          Monkey
(metrics                    Usage rate
demonstrated)                                                       Q12 survey                             survey
Human resources




                  Short Term Outcome
Managers and employees understand:
• What recognition is
• How to do it right
• What are their individual responsibilities
  associated with giving formal, informal and
  everyday recognition.
Human resources


                               Long Term Strategy
                                            Formal Recognition          Informal / Everyday Events
                                             Global Program


   Corporate Program               Events                         Training                Informal / Everyday


     Usage Strategy         Maximize effectiveness           On Boarding                     Accountability


Tracking and Measurement      Calendar of events                 Re-training


                           Tracking and Measurement   Tracking and Measurement
    Metrics on
    corporate                                Q12 Engagement Survey results
    dashboard
Human resources




                  Long Term Outcomes
 Create a sustainable, renewable,
  measurable, visible cultural commitment
  to Recognition throughout JJMP
Human resources




                  Where we are today
•   “Drive it Forward” training program
•   Corporate dashboard presence
•   Company wide rollout
•   People initiative
Human resources




                  Lessons Learned
• Involvement in building Recognition Strategy –
  buy-in
• Education: Recognition vs Rewards
• Voice of the employee
• Practice what you preach
Human resources




                  Questions?
Getting Recognition Right

 The Real RecognitionTM Journey
 requires that you:

     Know where you stand
     Know where you are going
     Know how to get there
     Know how to share the experience

                                                                    39




                       ©2009 Recognition Management Institute I www.RealRecognition.com
Getting Recognition Right

 Visit the Recognition Management Institute at:

             www.RealRecognition.com

 Telephone: 877-336-9601

 Email: info@RealRecognition.com

 Blog: www.realrecognition.blogspot.com




                                                                            40




                               ©2009 Recognition Management Institute I www.RealRecognition.com

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Sc Network. Rmi & Jjmp Final Presentation (2010 03 31)

  • 1. Getting Recognition Right Putting a Strategic and Practical Focus on Employee Recognition Practices and Programs
  • 2. Getting Recognition Right • Key factors for an effective Recognition Strategy • Essential steps for implementing a Recognition Plan • Best practice ideas to adopt in your organization. 2 ©2010 Recognition Management Institute I www.RealRecognition.com
  • 3. Getting Recognition Right Key Factors for an Effective Strategy P eople P rograms P rinciples P ractices 3 ©2010 Recognition Management Institute I www.RealRecognition.com
  • 4. Getting Recognition Right Existing Recognition Practices & Programs Employee Frequency Impact Type of Recognition Occurrence 4 ©2009 Recognition Management Institute I www.RealRecognition.com
  • 5. Getting Recognition Right Key Factors for an Effective Strategy • Know what recognition really is • Clarify the corporate recognition philosophy and beliefs • Identify the purpose for recognition in the organization • Create a short-term and long-term plan with clear manageable objectives 5 ©2010 Recognition Management Institute I www.RealRecognition.com
  • 6. Getting Recognition Right Know what recognition really is Tangible vs. Intangible Compensation Incentives Recognition Appreciation Rewards Awards Praise Impersonal vs. Personal 6 ©2008 Recognition Management Institute I www.RealRecognition.com
  • 7. Getting Recognition Right Know what recognition really is • Compensation: Something given, usually money, in exchange for labor and services provided. • Rewards: Something given or done in return for meeting pre-determined goal(s), merit, service or achievement (sometimes money). • Incentives: Contingent reward which induces action or motivation to achieve pre-determined results within a specific time. • Awards: Something bestowed to commemorate an achievement, or as the result of a contest, as judged by specific criteria (mostly non-monetary). • Recognition: the tangible or intangible expression of acknowledgement for an individual’s contribution, achievements or observed behaviors. • Praise: the verbal or written acknowledgement of a person’s contribution, achievement or observed behaviors. • Appreciation: display of caring and respect for an individual for who they are and for their potential 7 ©2008 Recognition Management Institute I www.RealRecognition.com
  • 8. Getting Recognition Right High Appreciation Recognition Praise Impact Awards Recognition Incentives Rewards Compensation Low Tangible Intangible Form of Recognition 8 ©2008-2010 Recognition Management Institute I www.RealRecognition.com
  • 9. Getting Recognition Right High Recognition Uplift Appreciation Recognition Praise Awards Impact Recognition Incentives Rewards Compensation Low Tangible Intangible Form of Recognition 9 ©2008-2010- Recognition Management Institute I www.RealRecognition.com
  • 10. Getting Recognition Right Regular Real High Performance Recognition Recognition™ Low No Artificial Recognition Recognition Low High Feelings 10 ©2008 Recognition Management Institute I www.RealRecognition.com
  • 11. Getting Recognition Right Recognition Professionals International Best Practice Standards ® • Recognition Strategy • Management Responsibility • Recognition Program Measurement • Communication Plan • Recognition Training • Recognition Events & Celebration • Program Flexibility & Change Source: www.recognition.org 11 ©2009 Recognition Management Institute I www.RealRecognition.com
  • 12. Getting Recognition Right Recognition Events & Training Celebrations Communication Program Change Plan & Flexibility Program Measurement Management Responsibility Recognition Strategy ©2009 Recognition Management Institute I www.RealRecognition.com
  • 13. Getting Recognition Right • 48% of organizations have a written recognition strategy • 96% are aligned with business strategy Source: 2008 WorldatWork Survey: Trends in Employee Recognition 13 ©2010 Recognition Management Institute I www.RealRecognition.com
  • 14. Getting Recognition Right Recognition Strategy Foundation ©Recognition Management Institute 14 14 ©2009 Recognition Management Institute I www.RealRecognition.com
  • 15. Recognition Strategy Model® PEOPLE ORGANIZATIONAL FOCUS FOCUS Intrinsic or Internal Purpose Extrinsic or External Purpose INTERNAL EXTERNAL PHILOSOPHY & PHILOSOPHY & PURPOSE PURPOSE RECOGNITION Contribution to Society People Fulfillment PHILOSOPHY (or to the Business) RECOGNITION Contribution to People Development PURPOSE Customers RECOGNITION Personal & Customer & Societal VALUES Organizational Values Values DIRECTION 15 CONTRIBUTION ©2008 Recognition Management Institute I www.RealRecognition.com
  • 16. Getting Recognition Right Essential steps for a Recognition Plan • Recognition DiscoverySM – assessment and benchmarking evaluation • Obtain quantitative and qualitative measures • Review of policies and procedures, practices and programs • Alignment with business strategy and objectives • Driven by, and reinforcing of, organizational culture 16 ©2010 Recognition Management Institute I www.RealRecognition.com
  • 17. Getting Recognition Right Essential steps for a Recognition Plan • Determine your Focus Points for the Short-Term • Determine Focus Points for the Long-Term as well • Develop Implementation Objectives • Create some clearly defined Outputs • Steer goals to an overall Short-Term Objective and Long-Term Objective 17 ©2010 Recognition Management Institute I www.RealRecognition.com
  • 18. Getting Recognition Right Essential steps for a Recognition Plan Implementation Focus Point Everyday/ Informal Training / Education Recognition •Develop in class & on- •Create expectations and line learning modules guidelines for everyday and Objectives •Develop training informal recognition effectiveness metrics •Determine methods of accountability Outputs •Leaders guide and PPT •Written guidelines created created •Survey questions created •Effectiveness metrics for administering Goal •To help managers understand what recognition is, how S-T to do it the right way. 18 ©2010 Recognition Management Institute I www.RealRecognition.com
  • 19. Getting Recognition Right Essential steps for a Recognition Plan • Senior leader driven and supported • Employee involvement in ideas and improvements • Company-wide approach versus department owned • Relationship based as well as performance oriented • Accountability and performance development 19 ©2010 Recognition Management Institute I www.RealRecognition.com
  • 20. Getting Recognition Right Essential steps for a Recognition Plan Strategy Plan Recognition Discovery Recognition Roadmap Policies •Focus Points •Objectives Procedures Philosophy Purpose •Outputs Programs •Overall Goals Practices •Leadership Perceptions •Accountability Plan ©2010 Recognition Management Institute 20 ©2010 Recognition Management Institute I www.RealRecognition.com
  • 21. Getting Recognition Right Best practice ideas to adopt – with Recognition Strategy Formal Formal Informal Informal Everyday Everyday Courtesy & Respect Relationships Cargill Inc. TELUS Communications 22 ©2010 Recognition Management Institute I www.RealRecognition.com
  • 22. Getting Recognition Right Best practice ideas to adopt – with Management Responsibility Peter Geier Chief Executive Officer, OSU Health System Bill Buckner Cargill Inc. •C-suite, Senior Vice President •Training of managers 23 ©2010 Recognition Management Institute I www.RealRecognition.com
  • 23. Getting Recognition Right 1. Get them involved in the strategy to begin with 2. Find an executive sponsor who can advocate for you 3. Create quarterly and annual accountability meetings 4. Make friends with finance executives(!) 5. Continually educate and promote recognition 24 ©2009-2010 Recognition Management Institute I www.RealRecognition.com
  • 24. Getting Recognition Right Best practice ideas to adopt – with Program Measurement Employee Customer Increased Recognition Satisfaction Satisfaction Revenue Higher Recognition Higher Employee Improvements in Program Satisfaction level Customer Participation correlated with Satisfaction scores correlated with greater Customer correlated with Higher Employee Satisfaction levels changes in levels of Satisfaction revenue 25 ©2010 Recognition Management Institute I www.RealRecognition.com
  • 25. Getting Recognition Right Best practice ideas to adopt – with Communication Plan Wells Fargo – Take 5 Campaign MGM Grand – Star of the Year 26 ©2010 Recognition Management Institute I www.RealRecognition.com
  • 26. Human resources Recognition Johnson & Johnson Medical Product’s Journey Elvie Gee HR Director March 31, 2010
  • 27. Human resources Johnson & Johnson Medical Products • JJMP markets and distributes Medical Devices and Diagnostic solutions for use in institutional and primary health care settings across Canada • Umbrella company comprised of 8 different business units • Sutures, bariatrics, orthopaedics, cardiology, instrument sterilization, minimally invasive treatment solutions
  • 28. Human resources Johnson & Johnson - The Credo The Four Tenets • Customers • Employees • Community • Stockholders
  • 29. Human resources Overview of the Journey • Training: What is recognition? • Recognition statement • Building awareness • Putting into practice • Following through
  • 30. Human resources JJMP Recognition Strategy Statement • We believe we have a responsibility to provide one another with sincere, positive feedback and appreciation in order to live up to our Credo values. • This will lead to people feeling valued for their contribution to the success of the company. • We will encourage greater risk taking and ownership of activities by recognizing employees’ innovation and engagement. • We know that a successful recognition culture will result in an enhanced customer experience.
  • 31. Human resources Short Term Objectives Training Encore Global Program Informal / Every Day Recognition Events Develop Define Gaps Informal Everyday Awareness Ensure Participation Create Guidelines Define Define Expectations Plan events Effectiveness Metrics Train & Communicate Voice of Employee Drive Accountability Measure effectiveness Effectiveness Metrics Communicate and Brand -100% Operations division trained Recognition Launch and Measure -Training effective Team Monkey survey Monkey (metrics Usage rate demonstrated) Q12 survey survey
  • 32. Human resources Short Term Outcome Managers and employees understand: • What recognition is • How to do it right • What are their individual responsibilities associated with giving formal, informal and everyday recognition.
  • 33. Human resources Long Term Strategy Formal Recognition Informal / Everyday Events Global Program Corporate Program Events Training Informal / Everyday Usage Strategy Maximize effectiveness On Boarding Accountability Tracking and Measurement Calendar of events Re-training Tracking and Measurement Tracking and Measurement Metrics on corporate Q12 Engagement Survey results dashboard
  • 34. Human resources Long Term Outcomes Create a sustainable, renewable, measurable, visible cultural commitment to Recognition throughout JJMP
  • 35. Human resources Where we are today • “Drive it Forward” training program • Corporate dashboard presence • Company wide rollout • People initiative
  • 36. Human resources Lessons Learned • Involvement in building Recognition Strategy – buy-in • Education: Recognition vs Rewards • Voice of the employee • Practice what you preach
  • 37. Human resources Questions?
  • 38. Getting Recognition Right The Real RecognitionTM Journey requires that you:  Know where you stand  Know where you are going  Know how to get there  Know how to share the experience 39 ©2009 Recognition Management Institute I www.RealRecognition.com
  • 39. Getting Recognition Right Visit the Recognition Management Institute at: www.RealRecognition.com Telephone: 877-336-9601 Email: info@RealRecognition.com Blog: www.realrecognition.blogspot.com 40 ©2009 Recognition Management Institute I www.RealRecognition.com