SlideShare ist ein Scribd-Unternehmen logo
1 von 23
Downloaden Sie, um offline zu lesen
roypovarchik.com
@roypovar
Who’s an influencer
How to find influencers
How to recognize influencers
Who’s an influencer?
People your target audience:
Read
Share
Respect
Listens to
How do we know where to look for them?
Buyer’s persona:
Types of websites
Preferred social networks
Professional literature
How to recognize influencers
Google: top lists
# Twitter followers
Blog comments / Shares
Mentions
References
Create a spreadsheet:
Influencer’s name
Twitter Bio
Website URL
Blog URL
Email Address
Twitter Handle
LinkedIn URL
8
ways to contact influencers
Engage on Twitter:
See what they’re talking about and start a direct
conversation
Top lists blogpost
Write a top-influencer post, mention them and then
make sure they know about it via Twitter or Email
Referrals
Write an article using their post as a resource and then
notify them
Comment on their blog
Everybody loves comments. 

Everybody notice comments
Interviews
Do an interview with the influencer on your blog.
Make it easy to answer with interesting questions you
know fit the influencer’s agenda.
An extended version / different angle on their
posts
Write a post that extends on a topic they wrote
about and share it with them via Twitter and Email
Featured articles
Write an article about the influencers. Find the
angle that is both useful and valuable
Trending topics
See what the influencer is talking about and write
content that you know will interest him
Share their article and mention
“Great post by @influencer - ….”
Send email
Simple as that. Send an email thanking him for his
influence on your work. That’s it.
Read more !
http://roy.roypovarchik.com
!

Follow me on Twitter:!
@roypovar
+972 528387405!
roy@roypovarchik.com

Weitere ähnliche Inhalte

Was ist angesagt?

Week 13:Inbound Marketing & SEO
Week 13:Inbound Marketing & SEOWeek 13:Inbound Marketing & SEO
Week 13:Inbound Marketing & SEO
lisahaggis
 
Content marketing - Misbah Jalal Siddiqui
Content marketing - Misbah Jalal SiddiquiContent marketing - Misbah Jalal Siddiqui
Content marketing - Misbah Jalal Siddiqui
Misbah Jalal Siddiqui
 

Was ist angesagt? (20)

Benefits of Blogger Outreach
Benefits of Blogger OutreachBenefits of Blogger Outreach
Benefits of Blogger Outreach
 
Social Media Marketing: Facebook Edgerank
Social Media Marketing: Facebook EdgerankSocial Media Marketing: Facebook Edgerank
Social Media Marketing: Facebook Edgerank
 
Content Jam: Fortune and Glory, How to Make Friends, Rank High and Get Famous...
Content Jam: Fortune and Glory, How to Make Friends, Rank High and Get Famous...Content Jam: Fortune and Glory, How to Make Friends, Rank High and Get Famous...
Content Jam: Fortune and Glory, How to Make Friends, Rank High and Get Famous...
 
The Blog Promotion Manifesto: Your 10 Point Check List for Blog Post Promotion
The Blog Promotion Manifesto: Your 10 Point Check List for Blog Post PromotionThe Blog Promotion Manifesto: Your 10 Point Check List for Blog Post Promotion
The Blog Promotion Manifesto: Your 10 Point Check List for Blog Post Promotion
 
What is "Social"?
What is "Social"? What is "Social"?
What is "Social"?
 
How to Be the Best Answer: Lee Odden and Steve Rayson
How to Be the Best Answer: Lee Odden and Steve RaysonHow to Be the Best Answer: Lee Odden and Steve Rayson
How to Be the Best Answer: Lee Odden and Steve Rayson
 
Content Jam 2015: How to Start (and maintain!) a Blog That Doesn't Stink by K...
Content Jam 2015: How to Start (and maintain!) a Blog That Doesn't Stink by K...Content Jam 2015: How to Start (and maintain!) a Blog That Doesn't Stink by K...
Content Jam 2015: How to Start (and maintain!) a Blog That Doesn't Stink by K...
 
Week 13:Inbound Marketing & SEO
Week 13:Inbound Marketing & SEOWeek 13:Inbound Marketing & SEO
Week 13:Inbound Marketing & SEO
 
12 growth hack tools and tips for content
12 growth hack tools and tips for content12 growth hack tools and tips for content
12 growth hack tools and tips for content
 
LinkedIn Trends Every Marketer Must Know
LinkedIn Trends Every Marketer Must KnowLinkedIn Trends Every Marketer Must Know
LinkedIn Trends Every Marketer Must Know
 
Content marketing - Misbah Jalal Siddiqui
Content marketing - Misbah Jalal SiddiquiContent marketing - Misbah Jalal Siddiqui
Content marketing - Misbah Jalal Siddiqui
 
Promote your blog in 60 minutes or less
Promote your blog in 60 minutes or lessPromote your blog in 60 minutes or less
Promote your blog in 60 minutes or less
 
Mpi TechCon: Event Promotion
Mpi TechCon: Event PromotionMpi TechCon: Event Promotion
Mpi TechCon: Event Promotion
 
Pinterest: 9 Ways to Drive Traffic to Your Blog
Pinterest: 9 Ways to Drive Traffic to Your BlogPinterest: 9 Ways to Drive Traffic to Your Blog
Pinterest: 9 Ways to Drive Traffic to Your Blog
 
How to Get 50k Email Subscribers in a Year
How to Get 50k Email Subscribers in a YearHow to Get 50k Email Subscribers in a Year
How to Get 50k Email Subscribers in a Year
 
The panda update
The panda updateThe panda update
The panda update
 
Twitter Marketing Basics - Twitter Marketing Guide
Twitter Marketing Basics - Twitter Marketing GuideTwitter Marketing Basics - Twitter Marketing Guide
Twitter Marketing Basics - Twitter Marketing Guide
 
Insiders' Guide to Content Amplification with BuzzSumo and Barry Feldman
Insiders' Guide to Content Amplification with BuzzSumo and Barry FeldmanInsiders' Guide to Content Amplification with BuzzSumo and Barry Feldman
Insiders' Guide to Content Amplification with BuzzSumo and Barry Feldman
 
How to curate content for better engagement
How to curate content for better engagementHow to curate content for better engagement
How to curate content for better engagement
 
The Content Strategy Game Plan
The Content Strategy Game PlanThe Content Strategy Game Plan
The Content Strategy Game Plan
 

Ähnlich wie How To Contact Influencers

Winfield Presentation Part2
Winfield Presentation Part2Winfield Presentation Part2
Winfield Presentation Part2
Kyle Lacy
 
CL Social Media
CL Social MediaCL Social Media
CL Social Media
2013UoN
 
JB digital_pr
JB digital_prJB digital_pr
JB digital_pr
2013UoN
 
PM digital_pr
PM digital_prPM digital_pr
PM digital_pr
2013UoN
 
First steps toward successful blogging
First steps toward successful bloggingFirst steps toward successful blogging
First steps toward successful blogging
Sarah Granger
 
ONACamp: Branding & Community Engagement
ONACamp: Branding & Community EngagementONACamp: Branding & Community Engagement
ONACamp: Branding & Community Engagement
Mandy Jenkins
 

Ähnlich wie How To Contact Influencers (20)

Winfield Presentation Part2
Winfield Presentation Part2Winfield Presentation Part2
Winfield Presentation Part2
 
Simplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & DifferentiationSimplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & Differentiation
 
Personal Branding: The Power of You - Creating an Influential & Credible Per...
Personal Branding: The Power of You - Creating an Influential & Credible Per...Personal Branding: The Power of You - Creating an Influential & Credible Per...
Personal Branding: The Power of You - Creating an Influential & Credible Per...
 
CL Social Media
CL Social MediaCL Social Media
CL Social Media
 
JB digital_pr
JB digital_prJB digital_pr
JB digital_pr
 
Identifying Online Infuencers
Identifying Online InfuencersIdentifying Online Infuencers
Identifying Online Infuencers
 
PM digital_pr
PM digital_prPM digital_pr
PM digital_pr
 
Social Media in Niche Markets
Social Media in Niche MarketsSocial Media in Niche Markets
Social Media in Niche Markets
 
Listen Now...Talk Later: Listening as the foundation 
of your social media st...
Listen Now...Talk Later: Listening as the foundation 
of your social media st...Listen Now...Talk Later: Listening as the foundation 
of your social media st...
Listen Now...Talk Later: Listening as the foundation 
of your social media st...
 
Writing for Web: 7 Tips for Getting Read and Shared
Writing for Web: 7 Tips for Getting Read and SharedWriting for Web: 7 Tips for Getting Read and Shared
Writing for Web: 7 Tips for Getting Read and Shared
 
RLSS - Social Media Workshop -July 18th 2011
RLSS - Social Media Workshop -July 18th 2011RLSS - Social Media Workshop -July 18th 2011
RLSS - Social Media Workshop -July 18th 2011
 
Building your personal brand on social media
Building your personal brand on social mediaBuilding your personal brand on social media
Building your personal brand on social media
 
Using Social Media to Generate Sales
Using Social Media to Generate SalesUsing Social Media to Generate Sales
Using Social Media to Generate Sales
 
Social Media 101 by Robin J Phillips
Social Media 101 by Robin J PhillipsSocial Media 101 by Robin J Phillips
Social Media 101 by Robin J Phillips
 
Twitter for Health Advocates - basic to advanced
Twitter for Health Advocates - basic to advancedTwitter for Health Advocates - basic to advanced
Twitter for Health Advocates - basic to advanced
 
First steps toward successful blogging
First steps toward successful bloggingFirst steps toward successful blogging
First steps toward successful blogging
 
Using Social Media For Professional Development
Using Social Media For Professional DevelopmentUsing Social Media For Professional Development
Using Social Media For Professional Development
 
Highlands Seminar
Highlands SeminarHighlands Seminar
Highlands Seminar
 
ONACamp: Branding & Community Engagement
ONACamp: Branding & Community EngagementONACamp: Branding & Community Engagement
ONACamp: Branding & Community Engagement
 
Using Social Media - Adam Wooten
Using Social Media - Adam WootenUsing Social Media - Adam Wooten
Using Social Media - Adam Wooten
 

Mehr von Roy Povarchik

Webinar 2 How to optimize your mobile user onboarding (With: Ariel Kedem f...
Webinar 2   How to optimize  your mobile user onboarding (With: Ariel Kedem f...Webinar 2   How to optimize  your mobile user onboarding (With: Ariel Kedem f...
Webinar 2 How to optimize your mobile user onboarding (With: Ariel Kedem f...
Roy Povarchik
 

Mehr von Roy Povarchik (9)

How to brand yourself using Medium (A talk at Amazon)
How to brand yourself using Medium (A talk at Amazon)How to brand yourself using Medium (A talk at Amazon)
How to brand yourself using Medium (A talk at Amazon)
 
Goal Setting Workshop 2016
Goal Setting Workshop 2016Goal Setting Workshop 2016
Goal Setting Workshop 2016
 
How To Launch A Product On Product Hunt
How To Launch A Product On Product HuntHow To Launch A Product On Product Hunt
How To Launch A Product On Product Hunt
 
Webinar: Uncover Your Competitors’ SEO and PPC Secrets With Competitive Analysis
Webinar: Uncover Your Competitors’ SEO and PPC Secrets With Competitive AnalysisWebinar: Uncover Your Competitors’ SEO and PPC Secrets With Competitive Analysis
Webinar: Uncover Your Competitors’ SEO and PPC Secrets With Competitive Analysis
 
Webinar 2 How to optimize your mobile user onboarding (With: Ariel Kedem f...
Webinar 2   How to optimize  your mobile user onboarding (With: Ariel Kedem f...Webinar 2   How to optimize  your mobile user onboarding (With: Ariel Kedem f...
Webinar 2 How to optimize your mobile user onboarding (With: Ariel Kedem f...
 
5 Ways To Optimize Your Blog For More Conversions
5 Ways To Optimize Your Blog For More Conversions5 Ways To Optimize Your Blog For More Conversions
5 Ways To Optimize Your Blog For More Conversions
 
How To Validate Your Startup Idea
How To Validate Your Startup Idea How To Validate Your Startup Idea
How To Validate Your Startup Idea
 
How to Growth Hack through UX
How to Growth Hack through UXHow to Growth Hack through UX
How to Growth Hack through UX
 
מבוא לשיווק ומכירה במדיה החברתית - הרצאה ליום הפתוח ב"מכללה לניו מדיה"
מבוא לשיווק ומכירה במדיה החברתית - הרצאה ליום הפתוח ב"מכללה לניו מדיה"מבוא לשיווק ומכירה במדיה החברתית - הרצאה ליום הפתוח ב"מכללה לניו מדיה"
מבוא לשיווק ומכירה במדיה החברתית - הרצאה ליום הפתוח ב"מכללה לניו מדיה"
 

Kürzlich hochgeladen

Panjim Goa Escort Girls ✿✸ 9971646499 ₢♚ Call Girls Panjim Goa Direct Cash O...
Panjim Goa Escort Girls ✿✸ 9971646499  ₢♚ Call Girls Panjim Goa Direct Cash O...Panjim Goa Escort Girls ✿✸ 9971646499  ₢♚ Call Girls Panjim Goa Direct Cash O...
Panjim Goa Escort Girls ✿✸ 9971646499 ₢♚ Call Girls Panjim Goa Direct Cash O...
ritikaroy0888
 
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
Health
 
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdfSociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
SocioCosmos
 
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
Cara Menggugurkan Kandungan 087776558899
 

Kürzlich hochgeladen (20)

Panjim Goa Escort Girls ✿✸ 9971646499 ₢♚ Call Girls Panjim Goa Direct Cash O...
Panjim Goa Escort Girls ✿✸ 9971646499  ₢♚ Call Girls Panjim Goa Direct Cash O...Panjim Goa Escort Girls ✿✸ 9971646499  ₢♚ Call Girls Panjim Goa Direct Cash O...
Panjim Goa Escort Girls ✿✸ 9971646499 ₢♚ Call Girls Panjim Goa Direct Cash O...
 
Film show pre-production powerpoint for site
Film show pre-production powerpoint for siteFilm show pre-production powerpoint for site
Film show pre-production powerpoint for site
 
Film show production powerpoint for site
Film show production powerpoint for siteFilm show production powerpoint for site
Film show production powerpoint for site
 
College & House wife Call Girls in Paharganj 9634446618 -Best Escort call gi...
College & House wife  Call Girls in Paharganj 9634446618 -Best Escort call gi...College & House wife  Call Girls in Paharganj 9634446618 -Best Escort call gi...
College & House wife Call Girls in Paharganj 9634446618 -Best Escort call gi...
 
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
 
The Butterfly Effect
The Butterfly EffectThe Butterfly Effect
The Butterfly Effect
 
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
 
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
 
Film show evaluation powerpoint for site
Film show evaluation powerpoint for siteFilm show evaluation powerpoint for site
Film show evaluation powerpoint for site
 
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIRBVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
 
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
 
Enhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content MarketingEnhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content Marketing
 
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdfSociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
 
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
 
International Airport Call Girls 🥰 8617370543 Service Offer VIP Hot Model
International Airport Call Girls 🥰 8617370543 Service Offer VIP Hot ModelInternational Airport Call Girls 🥰 8617370543 Service Offer VIP Hot Model
International Airport Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verifiedKarol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified
 
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceVellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic HappensIgnite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
 
Film show investigation powerpoint for the site
Film show investigation powerpoint for the siteFilm show investigation powerpoint for the site
Film show investigation powerpoint for the site
 
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
 

How To Contact Influencers