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Why people hate your website

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Lorraine Ball
Lorraine Ball

No one sets out to create a website which turns off visitors and search engines, but all too often that is the end result. Learn how to avoid these common mistakes.

Business
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www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved WHY PEOPLE HATE YOUR WEBSITE
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved COMMON MISTAKES • Design • Content • Conversion • Search
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved DESIGN - BAD FIRST IMPRESSION • Irritating Flash Animation, • Rotating Banners • Autoplay, Videos and Audio Tracks • Slow Loading Pictures • Too Much, Too Much, Too Much • Unreadable Text on Dark Backgrounds • Outdated Designs
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved DESIGN - PROSPECTS GET LOST • Confusing Navigation • Assuming Everyone Thinks the Same • Hard to Find Information • Incomplete Contact Information
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved DESIGN – DOESN’T LOOK GOOD EVERYWHERE • Failed to Use Responsive Design – Monitors come in all shapes and sizes – Mobile, Mobile, Mobile • Mobile Sites vs Responsive Design
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONTENT: IT’S WHAT’S ON THE INSIDE • “You” centered content • No resources • Impersonal content • Stale content
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONTENT: SHOWING OFF • Technical jargon • Graduate level text • Long answers when a short one will suffice
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONTENT: POOR USE OF MEDIA • Irrelevant or overused images • Unlawful use of images • No mulitmedia
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONTENT: YOU DON’T CARE • Grammar and Spelling • Broken Links • Nothing new
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved SEARCH: IF YOU BUILD IT. • Too Many Key Words • Irrelevant Tags or Key Words • Repetitive Page Titles and Meta Tags • No Page Titles, Slugs or Headers • Inconsistent Citations
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved SEARCH: MORE TURN OFFS • Frame structure • Old content • Unlabeled pictures • Duplicate content • Thin content
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONVERSION: ARE YOU FRIENDLY? • Nothing for Visitors to Do • No Clear Calls to Action • No Acknowledgement of Different Learning Styles • No Way to Share • No Response
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONVERSION: COMING ON TOO STRONG • Asking Too Much • Inappropriate Social Media Integration
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved MEASURE SUCCESS: TRAFFIC METRICS • Evaluate Traffic Sources • Focus on Relevant Key Words • Examine Bounce Rates
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved MEASURE SUCCESS: MORE THAN TRAFFIC • Evaluate Conversion • Track Inquiries and Sales • Watch Your Search Rankings
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved TAKE CONTROL: IT IS YOUR WEB SITE • Own your domain • Know hosting passwords • Plan for updates
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved LORRAINE BALL @roundpeg | @lorraineball | www.facebook.com/roundpegIndy

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Why people hate your website

  • 1. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved WHY PEOPLE HATE YOUR WEBSITE
  • 2. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved COMMON MISTAKES • Design • Content • Conversion • Search
  • 3. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved DESIGN - BAD FIRST IMPRESSION • Irritating Flash Animation, • Rotating Banners • Autoplay, Videos and Audio Tracks • Slow Loading Pictures • Too Much, Too Much, Too Much • Unreadable Text on Dark Backgrounds • Outdated Designs
  • 4. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved DESIGN - PROSPECTS GET LOST • Confusing Navigation • Assuming Everyone Thinks the Same • Hard to Find Information • Incomplete Contact Information
  • 5. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved DESIGN – DOESN’T LOOK GOOD EVERYWHERE • Failed to Use Responsive Design – Monitors come in all shapes and sizes – Mobile, Mobile, Mobile • Mobile Sites vs Responsive Design
  • 6. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONTENT: IT’S WHAT’S ON THE INSIDE • “You” centered content • No resources • Impersonal content • Stale content
  • 7. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONTENT: SHOWING OFF • Technical jargon • Graduate level text • Long answers when a short one will suffice
  • 8. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONTENT: POOR USE OF MEDIA • Irrelevant or overused images • Unlawful use of images • No mulitmedia
  • 9. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONTENT: YOU DON’T CARE • Grammar and Spelling • Broken Links • Nothing new
  • 10. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved SEARCH: IF YOU BUILD IT. • Too Many Key Words • Irrelevant Tags or Key Words • Repetitive Page Titles and Meta Tags • No Page Titles, Slugs or Headers • Inconsistent Citations
  • 11. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved SEARCH: MORE TURN OFFS • Frame structure • Old content • Unlabeled pictures • Duplicate content • Thin content
  • 12. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONVERSION: ARE YOU FRIENDLY? • Nothing for Visitors to Do • No Clear Calls to Action • No Acknowledgement of Different Learning Styles • No Way to Share • No Response
  • 13. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONVERSION: COMING ON TOO STRONG • Asking Too Much • Inappropriate Social Media Integration
  • 14. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved MEASURE SUCCESS: TRAFFIC METRICS • Evaluate Traffic Sources • Focus on Relevant Key Words • Examine Bounce Rates
  • 15. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved MEASURE SUCCESS: MORE THAN TRAFFIC • Evaluate Conversion • Track Inquiries and Sales • Watch Your Search Rankings
  • 16. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved TAKE CONTROL: IT IS YOUR WEB SITE • Own your domain • Know hosting passwords • Plan for updates
  • 17. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved LORRAINE BALL @roundpeg | @lorraineball | www.facebook.com/roundpegIndy