PALO ALTO, Calif. & MIAMI--(BUSINESS WIRE)--mopay, a global leader in innovative payment s...

1. mopay Launches First-of-Its-Kind Payments Platform for
Online Dating Industry
PALO ALTO, Calif. & MIAMI--(BUSINESS WIRE)--mopay, a global leader in innovative payment
solutions for online merchants, today launched its new payment service customized for online dating
services at iDate 2012 in Miami. Adapting mopays established fast, secure and easy-to-use payment
method, users of online dating and matchmaking platforms are able to purchase single or
subscription services and have them billed directly to any available telecommunications account.
mopay is closing deals with several leading international online dating sites and the first customer
wins will be announced shortly.
As a leading mobile payments platform in online gaming, mopay has experienced successful
implementations via monetizing heavyweights like Bigpoint, Gameforge and Sulake. Building on its
success in the gaming sphere, mopay has now adapted its solution to fit rencontres sans inscription
the online dating industrys needs. mopay will now be able to handle both single and recurring
payments up to fifty dollars for premium services on any online dating platform. Consumers simply
enter their mobile or landline phone number at checkout, confirm via SMS text and are immediately
able to enjoy the benefits of full membership to the service. The amount of the purchase will then be
billed to the consumers landline or mobile phone bill respectively. Additional benefits include:
Increased customer traffic and conversion mopays quick and easy payment option increases the
likelihood that consumers will purchase subscriptions, converting visitors into members at a faster
rate. Customized payment windows The new platform enables online daring companies to brand
each payment window and customize it to meet the billing needs of their customers. Increased
security The risks associated with credit cards and identity theft are essentially removed as the only
piece of information needed at check-out is a phone number; because an actual phone is needed to
complete the purchase not to mention nearly impossible to spoof its difficult for hackers to run up
unauthorized charges.
Additionally, with mopay as a payment option, online dating sites can now reach a new consumer
market: the unbanked, giving consumers who do not have bank accounts or credit cards a safe and
easy option to leverage online dating services.
The online dating industry is a fast-paced, thriving and competitive market filled with young, mobile-
savvy consumers. At mopay, we see a real opportunity to help online dating services realize their full
potential by including an alternative payments strategy, said Kolja Reiss, Managing Director, mopay.
These consumers simply dont want the hassles and risks associated with purchasing subscriptions
using a 16-digit credit card number, billing address and CCV code. By selecting mopay as a payment
option, online daters can focus on finding the perfect date not their credit card.
mopay supports 380 carriers in more than 80 countries globally, enabling online merchants to reach
3.3 billion users worldwide. The company will be exhibiting at iDate 2012 starting January 24th at
booth 407.
About mopay:
mopay is a global leader in innovative payment solutions for online merchants. mopays core platform
enables merchants of virtual, digital and physical goods to bill charges directly to consumers cell
phone and land line accounts. mopay operates in more than 80 countries across the globe, reaching

2. more than 3.3 billion consumers. The company has a blue-chip customer base including major
brands such as Bigpoint, Gameforge, Innogames, Sulake and Travian. mopay, part of the MindMatics
group, has more than 80 employees at locations in the United States, Germany, Austria, the United
Kingdom, Brazil and China. For more information, visit www.mopay.com.