In competition Best in Cross Media Editorial Coverage & Best in Social Media

1. Asian Digital Media Awards 2012
Best in Cross Media Editorial Coverage
Best in Social Media

2. THE CHALLENGE: ADDRESSING SEGMENTED
SCREENS & DIGITAL NATIVES IN THE NEW ERA OF NEWS
Drive buzz/WOM to Awani WHO via audience interaction that help
address audience barrier on believability.
To increase brand awareness on digital footprint.
NOW, HOW DO WE APPEAL TO
THOSE DIGITAL NATIVES?
The right formula is “SANDWICH THEORY”
News from Pop Culture point of view
SOCIAL MEDIA CONVERSATIONS AMPLIFY THROUGH TV
RICH CONTENT: KINI TRENDING
KINI TRENDING is the first ever in Malaysia, source for news, information & resources for
the Connected Generation on National Television. Challenging the norm by airing LIVE daily
during primetime, 8.15pm. KINI TRENDING reports on the importance of digital innovation,
what’s trending on social media and how it empowers and inspires the nation.

3. -KINI TRENDING- A 15 minutes snippet show on Top 5
trending on social media (by ranking or
hand-picked by relevancy to the local
masses)
- The content covers entertainment,
technology, politics and anything as long as
people talk about it! of course with news
worthiness.

4. -KINI TRENDING- Highlights on the most shared
videos on social media.
- Highlights on social media meme and events happening on
the social landscape
- Handpicked twitter trending
topics through hashtags (#)
- Favorite social media
personalities to be featured on
the show

5. THE CONTENT
TOP 5 DAILY
Local viral videos
KINI TRENDING
Global video trending
What’s on twitter?
Youtube Singing Sensation
Interview with subject matter experts / social
media personalities

6. NEWS & POP CULTURE
SPECIAL / MAJOR EVENTS 2012

7. BREAKING NEWS ALA SOCIAL MEDIA
SOCIAL MEDIA EVENTS /
BRANDED EDITORIAL
SOCIAL GOODS
#SAFERMALAYSIA

8. SOCIAL MEDIA EVENTS /
BRANDED EDITORIAL
#DIGIWWWOW
#TWTUPIPOH
#TWTUPKASEH
#SUARAKAMI
#TWTUPKAMI
#MYHOMETOWN

9. KEY TAKEAWAYS
MOVING FORWARD
- Constantly on Top 10
programs on Astro AWANI
every month
- Smart partnership with social
media players. Malaysia Social
Media Week 2013.
- Mid 2012 review: Top 5 for
non-news programs
- Content aggregation and
partnership with various
portals. Yahoo, MSN, Mashable,
etc.
- Made up of 150% viewerships
in total of the Top 5 non-news
program compared to previous
year.
- Integration & Convergence of
content via multiplatform