SlideShare ist ein Scribd-Unternehmen logo
1 von 46
Downloaden Sie, um offline zu lesen
A LOOK AT WHAT 
THE FUTURE HOLDS: 
THE FUTURE OF B2B 
MARKETING 
ROSS SIMMONDS | WWW.ROSSSIMMONDS.COM
Spoiler Alert! 
You’ll never succeed in 
marketing if you continue to 
embrace the past without 
looking forward to the future.
Essentially, you need to be 
constantly thinking about 
where the puck is going, 
instead of sitting back and 
hoping it will come to you.
Here’s a little good news: 
Keeping up with the trends and 
the future of marketing is 
becoming easier and easier.
Sure, trends are happening 
more rapidly, but the 
CONNECTIVITY OF MINDS 
from around the world is making it 
easier to stay ahead of the curve.
OVER THE YEARS, THE ENTIRE 
SALES AND MARKETING PROCESS 
FOR B2B AND ENTERPRISE 
ORGANIZATIONS HAS
These companies are no 
longer armed with 
information that is hidden 
from the public and sales 
teams are no longer in the 
driver seat. 
i i 
i 
i i
With information more readily 
available, leads and prospects 
now hold the power and the 
increase in competition has 
resulted in a plentiful supply 
of choice.
B2B 
Beyond that, technology has completely 
disrupted the once linear buying process 
and behaviour of B2B customers.
This change has forced marketers to 
become more strategic and efficient 
in their approach.
Here’s a few trends 
that I believe are 
going to redefine 
B2B marketing over 
the next few years:
A LOOK AT WHAT THE FUTURE HOLDS: 
THE FUTURE OF B2B MARKETING 
1Social Data 
2Personalized 
Starts To Drive 
Tracking Hits 
Conversion the Real World 
Driving Meaningful 
Intellegence 4Growth Hacking 
3Big Data Starts 
Goes from B2C 
to B2B
SOCIAL DATA STARTS TO DRIVE 
CONVERSION
SOCIAL DATA STARTS TO DRIVE 
CONVERSION 
Every minute, the amount of data being distributed 
and created on social media channels is growing. 
Relationship data companies like Introhive and RelateIQ 
have already started to unlock the power of this data for 
sales teams. It’s time for relationship data to arm the 
marketing departments with insights that drive results.
SOCIAL DATA STARTS TO DRIVE 
CONVERSION 
The professional social network, LinkedIn, is a 
powerful B2B marketing tool. 
Business Insider shared a leaked report in which 
LinkedIn highlighted plans to build a $1 billion B2B 
marketing business by 2017. The plan highlights the 
predicted role that social data will play in the future of 
B2B marketing and is one that every B2B marketer 
should read.
SOCIAL DATA STARTS TO DRIVE 
CONVERSION 
Imagine for a second that your connections list on 
LinkedIn becomes a CRM system. 
Imagine having the ability to tag someone on LinkedIn as a potential 
prospect and then automate outreach and conversations with these 
individuals over the course of 3-6 months. 
For example, you could create your own system that automatically 
sends out personalized “Congrats On The New Job” when a user 
changes their position on LinkedIn and would be able to test the 
different automated messages to see which works best.
SOCIAL DATA STARTS TO DRIVE 
CONVERSION 
Imagine the data you’d be able to compile as the 
administrator of your company page. 
You could pull insights that include trends in which 
companies are adding your employees to LinkedIn and 
how many of your employees are actually leveraging 
LinkedIn to communicate potential prospects.
SOCIAL DATA STARTS TO DRIVE 
CONVERSION 
On top of that, the insights could share broad, yet 
actionable data surrounding the types of prospects 
that have looked at your company page in the last 
365 days. 
All of this data ultimately arms managers and 
executives with the ability to better understand their 
workforce and develop strategies that will drive 
conversion.
SOCIAL DATA STARTS TO DRIVE 
CONVERSION 
Furthermore, insights into what types of 
organizations are viewing your profile would give 
you the ability to be more strategic in advertising. 
Layer in the ability to automate messages to these users 
when they visit your company page and you’re instantly 
presented with a quality opportunity to turn strangers 
into customers.
PERSONALIZED TRACKING HITS 
THE REAL WORLD
PERSONALIZED TRACKING HITS 
THE REAL WORLD 
Imagine you’re walking down the street and you see 
a digital billboard for the pair of shoes you’ve been 
looking at online. 
Imagine that the website you were visiting has the 
ability to track you in the real world because you 
happened to visit it using your mobile phone which is 
now traceable.
PERSONALIZED TRACKING HITS 
THE REAL WORLD 
Now let’s imagine that you’re walking into a 
conference and upon your arrival, you see a 
welcome sign from one of the brands competing for 
your business. 
And yes, it doesn’t just say Welcome To The Conference, 
it says your name at the end of the sentence. 
WELCOME, 
JIM!
PERSONALIZED TRACKING HITS 
THE REAL WORLD 
This is what the future of personalized tracking 
could look like. As a consumer, you might be 
thinking this is going to be invasive and creepy. 
As a brand or marketer, you need to think of the 
possibilities that this could open up for new touch 
points and new areas of conversion. 
WELCOME, 
JIM!
PERSONALIZED TRACKING HITS 
THE REAL WORLD 
In the future, the way we browse the web will be 
similar to the way in which we browse the world. 
The personalized experience we have online when we 
leave one website to the next will be replicated in the 
real world and shift from solely being a B2C opportunity 
to being an important driver of B2B success. 
WELCOME, 
JIM!
BIG DATA STARTS DRIVING 
MEANINGFUL INTELLIGENCE 
BIG DATA 
+ 
=
BIG DATA STARTS DRIVING 
MEANINGFUL INTELLIGENCE 
Today, one of the biggest challenges associated 
with big data is the marketing teams’ ability to 
assess and determine what information is 
worthwhile.
BIG DATA STARTS DRIVING 
MEANINGFUL INTELLIGENCE 
A study from eMarketer.com found that 71% of 
marketers were interested in adding predictive 
analytics around the lifetime value of customers to 
their customer data profile – figuring out who would 
be their best customers moving forward and 
possibly even how to attract more of these 
customers.
BIG DATA STARTS DRIVING 
MEANINGFUL INTELLIGENCE 
The most innovative and forward thinking 
companies are already using big data to learn about 
their customers and use this information to drive 
results. 
The majority of these organizations consists of SaaS 
products, social networks, mobile apps and other forms 
of software.
BIG DATA STARTS DRIVING 
MEANINGFUL INTELLIGENCE 
The fact that these organizations are built on 
innovative technology makes it an easier sell and a 
more logical decision to capitalize on big data. 
That said, all B2B organizations can benefit from the 
power of Big Data when their plan is implemented 
correctly.
BIG DATA STARTS DRIVING 
MEANINGFUL INTELLIGENCE 
For example, a HR firm could quickly leverage 
insights around their existing clients and the 
strength and weaknesses in their recruitment tactics. 
Big Data can uncover insights like identifying which 
channels the best recruits come from, what types of 
emails tend to perform better during the first contact or 
what type of clients tend to be the better fit for this firm.
BIG DATA STARTS DRIVING 
MEANINGFUL INTELLIGENCE 
All of these insights will be captured by 
implementing the right technologies and help 
companies ranging from Human Resources to 
Industrial Relations unlock insights about their 
organizations that they’d never seen before.
GROWTH HACKING GOES FROM 
B2C TO B2B 
GROWTH 
MARKETING HACKING TECHNOLOGY
GROWTH HACKING GOES FROM 
B2C TO B2B 
Many B2B marketing teams are still thinking about 
B2B marketing as a linear process between 
inspiration and acquisition. 
In reality, the process for converting a B2B lead into 
a customer is becoming more and more challenging 
as time goes on.
GROWTH HACKING GOES FROM 
B2C TO B2B 
The emergence of companies like DropBox and 
Yammer has resulted in blurred lines between 
products that solely serve B2B and those that serve 
the B2C market. 
As a result, organizations of all shapes and sizes must 
be aware of the challenges and opportunities that exist 
in a world where brands are more connected and 
consumers are more empowered.
GROWTH HACKING GOES FROM 
B2C TO B2B 
Enter the world of Growth Hacking. Coined by Sean 
Ellis of GrowthHackers.com, a Growth Hacker is a 
person whose true north is growth. 
Sure, traditional marketers and marketing teams have always 
considered growth as one of their pillars of attention, but a 
Growth Hacker has one singular goal. The true power of a growth 
hacker is found in their obsessive focus on growth. Presenting the 
opportunity to ignore almost everything else, these individuals 
can achieve the one task that matters most.
GROWTH HACKING GOES FROM 
B2C TO B2B 
Hubspot, one of the leaders in Marketing 
Automation generates a staggering 1 million visitors 
and over 60,000 leads through their website every 
single month. 
The team at Hubspot has been able to attract this massive growth 
through a combination of free tools and content marketing. 
Growth hackers are individuals who look for opportunities like 
tool development and content marketing and use them to help 
organizations succeed.
GROWTH HACKING GOES FROM 
B2C TO B2B 
In the future, growth hackers will be an integral part 
of the B2B landscape as they also play a role in 
helping organization create an optimized sales 
funnel. 
For example, when a customer signs up for your 
product, how do you ensure word of mouth? 
$$$
GROWTH HACKING GOES FROM 
B2C TO B2B 
If you’re like most B2B professionals, you simply ask 
your new customer to keep you in mind and then 
get down on your knees and pray that they actually 
send leads your way. 
A growth hacker understands that referrals are the most 
important and most effective driver of new business, 
but also has the skillset to craft more effective and 
efficient referral programs for your organization and 
company.
IT’S DEFINITELY NO EASY TASK TO 
IDENTIFY 
WHAT TRENDS WILL SHAPE THE 
FUTURE OF BUSINESS BUT IT’S 
DEFINITELY A LOT OF FUN.
THE FUTURE OF MARKETING IS EXCITING!
B2B marketers will be given 
opportunities to achieve 
higher quality real results 
quicker than ever before. B2B
Will you be at the front of the 
change driving results for your 
company?
Or the one reacting to the 
changes that the future brings? 
B2B
It ’s never too late to get 
ahead of the game.
SO TAKE THESE INSIGHTS, BEGIN 
THOSE CONVERSATIONS WITH 
YOUR MARKETING TEAMS, AND 
SHAKE THINGS 
UP
www.rosssimmonds.com 
@TheCoolestCool 
S.S B2B

Weitere ähnliche Inhalte

Was ist angesagt?

How to Use Content for eCommerce Marketing
How to Use Content for eCommerce MarketingHow to Use Content for eCommerce Marketing
How to Use Content for eCommerce MarketingHubSpot
 
Why Enterprise Companies Need a New Marketing Playbook
Why Enterprise Companies Need a New Marketing PlaybookWhy Enterprise Companies Need a New Marketing Playbook
Why Enterprise Companies Need a New Marketing PlaybookHubSpot
 
The State of Enterprise Content Marketing - 2015
The State of Enterprise Content Marketing - 2015The State of Enterprise Content Marketing - 2015
The State of Enterprise Content Marketing - 2015Content Marketing Institute
 
Using Digital Asset Management To Turn Up Your Content Marketing
Using Digital Asset Management To Turn Up Your Content MarketingUsing Digital Asset Management To Turn Up Your Content Marketing
Using Digital Asset Management To Turn Up Your Content MarketingContent Marketing Institute
 
How to Master B2B Social Media Marketing
How to Master B2B Social Media MarketingHow to Master B2B Social Media Marketing
How to Master B2B Social Media MarketingHubSpot
 
10 Digital Marketing Trends & Predictions 2015
10 Digital Marketing Trends & Predictions 201510 Digital Marketing Trends & Predictions 2015
10 Digital Marketing Trends & Predictions 2015Galaxy Weblinks Inc
 
Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Joe Pulizzi
 
Your Content Marketing Machine Is Broken—And There's Only One Thing That Can ...
Your Content Marketing Machine Is Broken—And There's Only One Thing That Can ...Your Content Marketing Machine Is Broken—And There's Only One Thing That Can ...
Your Content Marketing Machine Is Broken—And There's Only One Thing That Can ...Influitive
 
Aim First, Shoot Second: Mastering the complexity of B2B digital marketing
Aim First, Shoot Second: Mastering the complexity of B2B digital marketingAim First, Shoot Second: Mastering the complexity of B2B digital marketing
Aim First, Shoot Second: Mastering the complexity of B2B digital marketing97th Floor
 
Linked for b2b-marketing
Linked for b2b-marketingLinked for b2b-marketing
Linked for b2b-marketingBoris Bauer
 
Nurturing ebook - trip not drip 2015
Nurturing ebook - trip not drip 2015Nurturing ebook - trip not drip 2015
Nurturing ebook - trip not drip 2015Wesley Ayres
 
7 Key Paid Search Plays for B2B Marketers
7 Key Paid Search Plays for B2B Marketers7 Key Paid Search Plays for B2B Marketers
7 Key Paid Search Plays for B2B MarketersDemandWave
 
Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media
Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid MediaPromoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media
Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid MediaContent Marketing Institute
 
The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
 
The Hottest B2B Marketing Trends of 2017
The Hottest B2B Marketing Trends of 2017The Hottest B2B Marketing Trends of 2017
The Hottest B2B Marketing Trends of 2017DemandWave
 

Was ist angesagt? (20)

How to Use Content for eCommerce Marketing
How to Use Content for eCommerce MarketingHow to Use Content for eCommerce Marketing
How to Use Content for eCommerce Marketing
 
Why Enterprise Companies Need a New Marketing Playbook
Why Enterprise Companies Need a New Marketing PlaybookWhy Enterprise Companies Need a New Marketing Playbook
Why Enterprise Companies Need a New Marketing Playbook
 
The State of Enterprise Content Marketing - 2015
The State of Enterprise Content Marketing - 2015The State of Enterprise Content Marketing - 2015
The State of Enterprise Content Marketing - 2015
 
Using Digital Asset Management To Turn Up Your Content Marketing
Using Digital Asset Management To Turn Up Your Content MarketingUsing Digital Asset Management To Turn Up Your Content Marketing
Using Digital Asset Management To Turn Up Your Content Marketing
 
40+ Predictions on Content Marketing in 2016
40+ Predictions on Content Marketing in 201640+ Predictions on Content Marketing in 2016
40+ Predictions on Content Marketing in 2016
 
How to Master B2B Social Media Marketing
How to Master B2B Social Media MarketingHow to Master B2B Social Media Marketing
How to Master B2B Social Media Marketing
 
10 Digital Marketing Trends & Predictions 2015
10 Digital Marketing Trends & Predictions 201510 Digital Marketing Trends & Predictions 2015
10 Digital Marketing Trends & Predictions 2015
 
85+ Predictions on Content Marketing in 2019
85+ Predictions on Content Marketing in 201985+ Predictions on Content Marketing in 2019
85+ Predictions on Content Marketing in 2019
 
Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)
 
Your Content Marketing Machine Is Broken—And There's Only One Thing That Can ...
Your Content Marketing Machine Is Broken—And There's Only One Thing That Can ...Your Content Marketing Machine Is Broken—And There's Only One Thing That Can ...
Your Content Marketing Machine Is Broken—And There's Only One Thing That Can ...
 
Aim First, Shoot Second: Mastering the complexity of B2B digital marketing
Aim First, Shoot Second: Mastering the complexity of B2B digital marketingAim First, Shoot Second: Mastering the complexity of B2B digital marketing
Aim First, Shoot Second: Mastering the complexity of B2B digital marketing
 
Linked for b2b-marketing
Linked for b2b-marketingLinked for b2b-marketing
Linked for b2b-marketing
 
Nurturing ebook - trip not drip 2015
Nurturing ebook - trip not drip 2015Nurturing ebook - trip not drip 2015
Nurturing ebook - trip not drip 2015
 
7 Key Paid Search Plays for B2B Marketers
7 Key Paid Search Plays for B2B Marketers7 Key Paid Search Plays for B2B Marketers
7 Key Paid Search Plays for B2B Marketers
 
Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media
Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid MediaPromoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media
Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media
 
29 Content Marketing Secrets e-book
29 Content Marketing Secrets e-book29 Content Marketing Secrets e-book
29 Content Marketing Secrets e-book
 
2018 Content Marketing Predictions
2018 Content Marketing Predictions2018 Content Marketing Predictions
2018 Content Marketing Predictions
 
Digital Marketing 2019
Digital Marketing 2019Digital Marketing 2019
Digital Marketing 2019
 
The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends
 
The Hottest B2B Marketing Trends of 2017
The Hottest B2B Marketing Trends of 2017The Hottest B2B Marketing Trends of 2017
The Hottest B2B Marketing Trends of 2017
 

Andere mochten auch

Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsContent Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsHiten Shah
 
2017 State of Marketing Report
2017 State of Marketing Report2017 State of Marketing Report
2017 State of Marketing ReportManny Rivera
 
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert Uberflip
 
Using Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsUsing Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsHiten Shah
 
Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.TED Talks
 
How To Suck at Marketing
How To Suck at MarketingHow To Suck at Marketing
How To Suck at MarketingHubSpot
 
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!Razvan Gavrilas
 
Why Visual Content Works
Why Visual Content WorksWhy Visual Content Works
Why Visual Content WorksMatt Siltala
 
How to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowHow to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowMichael Stricker
 
Optimizing Your Content Marketing and Blog for Conversions
Optimizing Your Content Marketing and Blog for ConversionsOptimizing Your Content Marketing and Blog for Conversions
Optimizing Your Content Marketing and Blog for ConversionsKissmetrics on SlideShare
 
How To Create Buyer Personas - Digital Olympus
How To Create Buyer Personas - Digital OlympusHow To Create Buyer Personas - Digital Olympus
How To Create Buyer Personas - Digital OlympusGianluca Fiorelli
 
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaContent Marketing Institute
 
Experiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of MarketingExperiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of MarketingThe Content Advisory
 
Secrets to building an actionable audience
Secrets to building an actionable audienceSecrets to building an actionable audience
Secrets to building an actionable audienceMark Schaefer
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERHubSpot
 
8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies8 Free Types of Marketing Strategies
8 Free Types of Marketing StrategiesBrian Downard
 
Tips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing StrategyTips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
 
3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content Marketing3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content MarketingSemrush
 
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaContent Marketing Institute
 

Andere mochten auch (20)

Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsContent Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
 
2017 State of Marketing Report
2017 State of Marketing Report2017 State of Marketing Report
2017 State of Marketing Report
 
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
 
Using Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsUsing Analytics To Solve The Right Problems
Using Analytics To Solve The Right Problems
 
Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.
 
DO GOOD (Better)
DO GOOD (Better)DO GOOD (Better)
DO GOOD (Better)
 
How To Suck at Marketing
How To Suck at MarketingHow To Suck at Marketing
How To Suck at Marketing
 
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
 
Why Visual Content Works
Why Visual Content WorksWhy Visual Content Works
Why Visual Content Works
 
How to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowHow to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No Tomorrow
 
Optimizing Your Content Marketing and Blog for Conversions
Optimizing Your Content Marketing and Blog for ConversionsOptimizing Your Content Marketing and Blog for Conversions
Optimizing Your Content Marketing and Blog for Conversions
 
How To Create Buyer Personas - Digital Olympus
How To Create Buyer Personas - Digital OlympusHow To Create Buyer Personas - Digital Olympus
How To Create Buyer Personas - Digital Olympus
 
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
 
Experiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of MarketingExperiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of Marketing
 
Secrets to building an actionable audience
Secrets to building an actionable audienceSecrets to building an actionable audience
Secrets to building an actionable audience
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVER
 
8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies
 
Tips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing StrategyTips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing Strategy
 
3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content Marketing3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content Marketing
 
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
 

Ähnlich wie The Future Of B2B Marketing / By @TheCoolestCool

Behind the ABM Curtain with Dun & Bradstreet
Behind the ABM Curtain with Dun & BradstreetBehind the ABM Curtain with Dun & Bradstreet
Behind the ABM Curtain with Dun & BradstreetKwanzoo Inc
 
Top 13-reasons-to-learn-digital-marketing
Top 13-reasons-to-learn-digital-marketingTop 13-reasons-to-learn-digital-marketing
Top 13-reasons-to-learn-digital-marketingmusukusravaneetha
 
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Leveraging LinkedIn for Lead Generation
Leveraging LinkedIn for Lead GenerationLeveraging LinkedIn for Lead Generation
Leveraging LinkedIn for Lead GenerationNicola Ray
 
Marketing Automation Best Practices Guide
Marketing Automation Best Practices GuideMarketing Automation Best Practices Guide
Marketing Automation Best Practices GuideMohamed Mahdy
 
7 ESSENTIAL TIPS FOR EFFECTIVE LEAD GENERATION.pptx
7 ESSENTIAL TIPS FOR EFFECTIVE LEAD GENERATION.pptx7 ESSENTIAL TIPS FOR EFFECTIVE LEAD GENERATION.pptx
7 ESSENTIAL TIPS FOR EFFECTIVE LEAD GENERATION.pptxA2digital
 
2015 Top Trends in B2B Social Marketing
2015 Top Trends in B2B Social Marketing2015 Top Trends in B2B Social Marketing
2015 Top Trends in B2B Social MarketingJed Singer
 
Data-driven Marketing and Sales 2016 Predictions - Lattice Engines
Data-driven Marketing and Sales 2016 Predictions - Lattice EnginesData-driven Marketing and Sales 2016 Predictions - Lattice Engines
Data-driven Marketing and Sales 2016 Predictions - Lattice EnginesLattice Engines
 
100 ideas that changed marketing - Collected from HubSpot by eBrand Vietnam
100 ideas that changed marketing - Collected from HubSpot by eBrand Vietnam100 ideas that changed marketing - Collected from HubSpot by eBrand Vietnam
100 ideas that changed marketing - Collected from HubSpot by eBrand VietnamHai Dongkixot
 
Top 10 SEO Companies 2022 March 2022
Top 10 SEO Companies 2022 March 2022Top 10 SEO Companies 2022 March 2022
Top 10 SEO Companies 2022 March 2022InsightsSuccess4
 
3 Ways to Drive Growth Using Your Big Data
3 Ways to Drive Growth Using Your Big Data3 Ways to Drive Growth Using Your Big Data
3 Ways to Drive Growth Using Your Big DataJim Nichols
 
InnoVitae B2B Social Selling Presentation: Linkedin - Twitter - Google Plus -...
InnoVitae B2B Social Selling Presentation: Linkedin - Twitter - Google Plus -...InnoVitae B2B Social Selling Presentation: Linkedin - Twitter - Google Plus -...
InnoVitae B2B Social Selling Presentation: Linkedin - Twitter - Google Plus -...Investment Capital Group
 
How Lead Generation has Changed in 2017
How Lead Generation has Changed in 2017How Lead Generation has Changed in 2017
How Lead Generation has Changed in 2017Peter Caddick
 
Seven steps to effective thought leadership
Seven steps to effective thought leadership Seven steps to effective thought leadership
Seven steps to effective thought leadership James Ralph
 

Ähnlich wie The Future Of B2B Marketing / By @TheCoolestCool (20)

Behind the ABM Curtain with Dun & Bradstreet
Behind the ABM Curtain with Dun & BradstreetBehind the ABM Curtain with Dun & Bradstreet
Behind the ABM Curtain with Dun & Bradstreet
 
Top 13-reasons-to-learn-digital-marketing
Top 13-reasons-to-learn-digital-marketingTop 13-reasons-to-learn-digital-marketing
Top 13-reasons-to-learn-digital-marketing
 
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Marketing Predictions 2013
Marketing Predictions 2013Marketing Predictions 2013
Marketing Predictions 2013
 
Leveraging LinkedIn for Lead Generation
Leveraging LinkedIn for Lead GenerationLeveraging LinkedIn for Lead Generation
Leveraging LinkedIn for Lead Generation
 
Marketing Automation Best Practices Guide
Marketing Automation Best Practices GuideMarketing Automation Best Practices Guide
Marketing Automation Best Practices Guide
 
Trends marketing for 2013
Trends marketing for 2013 Trends marketing for 2013
Trends marketing for 2013
 
7 ESSENTIAL TIPS FOR EFFECTIVE LEAD GENERATION.pptx
7 ESSENTIAL TIPS FOR EFFECTIVE LEAD GENERATION.pptx7 ESSENTIAL TIPS FOR EFFECTIVE LEAD GENERATION.pptx
7 ESSENTIAL TIPS FOR EFFECTIVE LEAD GENERATION.pptx
 
Top Trends in B2B Social Marketing 2015
Top Trends in B2B Social Marketing 2015Top Trends in B2B Social Marketing 2015
Top Trends in B2B Social Marketing 2015
 
2015 Top Trends in B2B Social Marketing
2015 Top Trends in B2B Social Marketing2015 Top Trends in B2B Social Marketing
2015 Top Trends in B2B Social Marketing
 
Data-driven Marketing and Sales 2016 Predictions - Lattice Engines
Data-driven Marketing and Sales 2016 Predictions - Lattice EnginesData-driven Marketing and Sales 2016 Predictions - Lattice Engines
Data-driven Marketing and Sales 2016 Predictions - Lattice Engines
 
100 ideas that changed marketing
100 ideas that changed marketing100 ideas that changed marketing
100 ideas that changed marketing
 
100 ideas that changed marketing - Collected from HubSpot by eBrand Vietnam
100 ideas that changed marketing - Collected from HubSpot by eBrand Vietnam100 ideas that changed marketing - Collected from HubSpot by eBrand Vietnam
100 ideas that changed marketing - Collected from HubSpot by eBrand Vietnam
 
100 ideas that_changed_marketing
100 ideas that_changed_marketing100 ideas that_changed_marketing
100 ideas that_changed_marketing
 
Top 10 SEO Companies 2022 March 2022
Top 10 SEO Companies 2022 March 2022Top 10 SEO Companies 2022 March 2022
Top 10 SEO Companies 2022 March 2022
 
3 Ways to Drive Growth Using Your Big Data
3 Ways to Drive Growth Using Your Big Data3 Ways to Drive Growth Using Your Big Data
3 Ways to Drive Growth Using Your Big Data
 
InnoVitae B2B Social Selling Presentation: Linkedin - Twitter - Google Plus -...
InnoVitae B2B Social Selling Presentation: Linkedin - Twitter - Google Plus -...InnoVitae B2B Social Selling Presentation: Linkedin - Twitter - Google Plus -...
InnoVitae B2B Social Selling Presentation: Linkedin - Twitter - Google Plus -...
 
Digital marketing for B2B
Digital marketing for B2BDigital marketing for B2B
Digital marketing for B2B
 
How Lead Generation has Changed in 2017
How Lead Generation has Changed in 2017How Lead Generation has Changed in 2017
How Lead Generation has Changed in 2017
 
Seven steps to effective thought leadership
Seven steps to effective thought leadership Seven steps to effective thought leadership
Seven steps to effective thought leadership
 

Mehr von Ross Simmonds

How To Find Content Opportunities | SearchLove SD 2019
How To Find Content Opportunities | SearchLove SD 2019How To Find Content Opportunities | SearchLove SD 2019
How To Find Content Opportunities | SearchLove SD 2019Ross Simmonds
 
Long Live Slideshare. RIP Slideshare.
Long Live Slideshare. RIP Slideshare. Long Live Slideshare. RIP Slideshare.
Long Live Slideshare. RIP Slideshare. Ross Simmonds
 
8 Distribution Tips That Will Help Your Content Soar After Pressing Publish
8 Distribution Tips That Will Help Your Content Soar After Pressing Publish8 Distribution Tips That Will Help Your Content Soar After Pressing Publish
8 Distribution Tips That Will Help Your Content Soar After Pressing PublishRoss Simmonds
 
DREAM: Distribution. Rules. Everything. Around. Me
DREAM: Distribution. Rules. Everything. Around. MeDREAM: Distribution. Rules. Everything. Around. Me
DREAM: Distribution. Rules. Everything. Around. MeRoss Simmonds
 
Content Chaos: Building Brand Through Content Experiments
Content Chaos: Building Brand Through Content ExperimentsContent Chaos: Building Brand Through Content Experiments
Content Chaos: Building Brand Through Content ExperimentsRoss Simmonds
 
How To Generate Your First 20,000 Followers On Instagram
How To Generate Your First 20,000 Followers On InstagramHow To Generate Your First 20,000 Followers On Instagram
How To Generate Your First 20,000 Followers On InstagramRoss Simmonds
 
35 Things I Wish I Knew Before I Quit My Job (3yrs later)
35 Things I Wish I Knew Before I Quit My Job (3yrs later)35 Things I Wish I Knew Before I Quit My Job (3yrs later)
35 Things I Wish I Knew Before I Quit My Job (3yrs later)Ross Simmonds
 
20 Instagram Posts That Will Inspire Your Life & Content
20 Instagram Posts That Will Inspire Your Life & Content20 Instagram Posts That Will Inspire Your Life & Content
20 Instagram Posts That Will Inspire Your Life & ContentRoss Simmonds
 
4 Deadly Mistakes Most Startups Make When They Launch
4 Deadly Mistakes Most Startups Make When They Launch4 Deadly Mistakes Most Startups Make When They Launch
4 Deadly Mistakes Most Startups Make When They LaunchRoss Simmonds
 
How to Deliver Presentations that ACTUALLY Drive Sales
How to Deliver Presentations that ACTUALLY Drive SalesHow to Deliver Presentations that ACTUALLY Drive Sales
How to Deliver Presentations that ACTUALLY Drive SalesRoss Simmonds
 
Six Business Lessons From 10 Years Of Fantasy Football
Six Business Lessons From 10 Years Of Fantasy FootballSix Business Lessons From 10 Years Of Fantasy Football
Six Business Lessons From 10 Years Of Fantasy FootballRoss Simmonds
 
What REALLY Differentiates The Best Content Marketers From The Rest
What REALLY Differentiates The Best Content Marketers From The RestWhat REALLY Differentiates The Best Content Marketers From The Rest
What REALLY Differentiates The Best Content Marketers From The RestRoss Simmonds
 
How To Promote Your Business Like A Heavyweight
How To Promote Your Business Like A HeavyweightHow To Promote Your Business Like A Heavyweight
How To Promote Your Business Like A HeavyweightRoss Simmonds
 
Why Content Really Isn't King And What Actually Is
Why Content Really Isn't King And What Actually IsWhy Content Really Isn't King And What Actually Is
Why Content Really Isn't King And What Actually IsRoss Simmonds
 
The Ultimate Marketing Guide to Snapchat
The Ultimate Marketing Guide to SnapchatThe Ultimate Marketing Guide to Snapchat
The Ultimate Marketing Guide to SnapchatRoss Simmonds
 
14 Things Every Young Pro Should Know About Life & Business
14 Things Every Young Pro Should Know About Life & Business14 Things Every Young Pro Should Know About Life & Business
14 Things Every Young Pro Should Know About Life & BusinessRoss Simmonds
 
Four Public Speaking Tips From Standup Comedians
Four Public Speaking Tips From Standup ComediansFour Public Speaking Tips From Standup Comedians
Four Public Speaking Tips From Standup ComediansRoss Simmonds
 
How To Make Time For A Side Hustle
How To Make Time For A Side HustleHow To Make Time For A Side Hustle
How To Make Time For A Side HustleRoss Simmonds
 
Content Marketing Hacks That Will Help You Stand Out
Content Marketing Hacks That Will Help You Stand OutContent Marketing Hacks That Will Help You Stand Out
Content Marketing Hacks That Will Help You Stand OutRoss Simmonds
 

Mehr von Ross Simmonds (20)

BRICK Report
BRICK Report BRICK Report
BRICK Report
 
How To Find Content Opportunities | SearchLove SD 2019
How To Find Content Opportunities | SearchLove SD 2019How To Find Content Opportunities | SearchLove SD 2019
How To Find Content Opportunities | SearchLove SD 2019
 
Long Live Slideshare. RIP Slideshare.
Long Live Slideshare. RIP Slideshare. Long Live Slideshare. RIP Slideshare.
Long Live Slideshare. RIP Slideshare.
 
8 Distribution Tips That Will Help Your Content Soar After Pressing Publish
8 Distribution Tips That Will Help Your Content Soar After Pressing Publish8 Distribution Tips That Will Help Your Content Soar After Pressing Publish
8 Distribution Tips That Will Help Your Content Soar After Pressing Publish
 
DREAM: Distribution. Rules. Everything. Around. Me
DREAM: Distribution. Rules. Everything. Around. MeDREAM: Distribution. Rules. Everything. Around. Me
DREAM: Distribution. Rules. Everything. Around. Me
 
Content Chaos: Building Brand Through Content Experiments
Content Chaos: Building Brand Through Content ExperimentsContent Chaos: Building Brand Through Content Experiments
Content Chaos: Building Brand Through Content Experiments
 
How To Generate Your First 20,000 Followers On Instagram
How To Generate Your First 20,000 Followers On InstagramHow To Generate Your First 20,000 Followers On Instagram
How To Generate Your First 20,000 Followers On Instagram
 
35 Things I Wish I Knew Before I Quit My Job (3yrs later)
35 Things I Wish I Knew Before I Quit My Job (3yrs later)35 Things I Wish I Knew Before I Quit My Job (3yrs later)
35 Things I Wish I Knew Before I Quit My Job (3yrs later)
 
20 Instagram Posts That Will Inspire Your Life & Content
20 Instagram Posts That Will Inspire Your Life & Content20 Instagram Posts That Will Inspire Your Life & Content
20 Instagram Posts That Will Inspire Your Life & Content
 
4 Deadly Mistakes Most Startups Make When They Launch
4 Deadly Mistakes Most Startups Make When They Launch4 Deadly Mistakes Most Startups Make When They Launch
4 Deadly Mistakes Most Startups Make When They Launch
 
How to Deliver Presentations that ACTUALLY Drive Sales
How to Deliver Presentations that ACTUALLY Drive SalesHow to Deliver Presentations that ACTUALLY Drive Sales
How to Deliver Presentations that ACTUALLY Drive Sales
 
Six Business Lessons From 10 Years Of Fantasy Football
Six Business Lessons From 10 Years Of Fantasy FootballSix Business Lessons From 10 Years Of Fantasy Football
Six Business Lessons From 10 Years Of Fantasy Football
 
What REALLY Differentiates The Best Content Marketers From The Rest
What REALLY Differentiates The Best Content Marketers From The RestWhat REALLY Differentiates The Best Content Marketers From The Rest
What REALLY Differentiates The Best Content Marketers From The Rest
 
How To Promote Your Business Like A Heavyweight
How To Promote Your Business Like A HeavyweightHow To Promote Your Business Like A Heavyweight
How To Promote Your Business Like A Heavyweight
 
Why Content Really Isn't King And What Actually Is
Why Content Really Isn't King And What Actually IsWhy Content Really Isn't King And What Actually Is
Why Content Really Isn't King And What Actually Is
 
The Ultimate Marketing Guide to Snapchat
The Ultimate Marketing Guide to SnapchatThe Ultimate Marketing Guide to Snapchat
The Ultimate Marketing Guide to Snapchat
 
14 Things Every Young Pro Should Know About Life & Business
14 Things Every Young Pro Should Know About Life & Business14 Things Every Young Pro Should Know About Life & Business
14 Things Every Young Pro Should Know About Life & Business
 
Four Public Speaking Tips From Standup Comedians
Four Public Speaking Tips From Standup ComediansFour Public Speaking Tips From Standup Comedians
Four Public Speaking Tips From Standup Comedians
 
How To Make Time For A Side Hustle
How To Make Time For A Side HustleHow To Make Time For A Side Hustle
How To Make Time For A Side Hustle
 
Content Marketing Hacks That Will Help You Stand Out
Content Marketing Hacks That Will Help You Stand OutContent Marketing Hacks That Will Help You Stand Out
Content Marketing Hacks That Will Help You Stand Out
 

Kürzlich hochgeladen

BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBalmerLawrie
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
Catalogo Morakniv 2023 con la gama completa
Catalogo Morakniv 2023 con la gama completaCatalogo Morakniv 2023 con la gama completa
Catalogo Morakniv 2023 con la gama completaEsteller
 
leveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxleveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxDigital Upward
 
The Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineThe Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineglobalbrandmagazines1
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfpaul8402
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Nugget Global
 
Krisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfKrisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfkrisantecsolutions
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyMarianna Nakou
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelistacrevangelista
 
Catalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaCatalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaEsteller
 
Catalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa SpydercoCatalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa SpydercoEsteller
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.Kashish Bindra
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxjeromecuyos1
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaEsteller
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...Social Samosa
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaEsteller
 
Lead Generation Services-The Salesbridge
Lead Generation Services-The SalesbridgeLead Generation Services-The Salesbridge
Lead Generation Services-The SalesbridgeThe Salesbridge
 

Kürzlich hochgeladen (20)

BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
Catalogo Morakniv 2023 con la gama completa
Catalogo Morakniv 2023 con la gama completaCatalogo Morakniv 2023 con la gama completa
Catalogo Morakniv 2023 con la gama completa
 
leveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxleveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptx
 
The Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineThe Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazine
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdf
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
 
Krisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfKrisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdf
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation Strategy
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelista
 
Catalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaCatalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completa
 
Catalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa SpydercoCatalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa Spyderco
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compelta
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completa
 
Lead Generation Services-The Salesbridge
Lead Generation Services-The SalesbridgeLead Generation Services-The Salesbridge
Lead Generation Services-The Salesbridge
 

The Future Of B2B Marketing / By @TheCoolestCool

  • 1. A LOOK AT WHAT THE FUTURE HOLDS: THE FUTURE OF B2B MARKETING ROSS SIMMONDS | WWW.ROSSSIMMONDS.COM
  • 2. Spoiler Alert! You’ll never succeed in marketing if you continue to embrace the past without looking forward to the future.
  • 3. Essentially, you need to be constantly thinking about where the puck is going, instead of sitting back and hoping it will come to you.
  • 4. Here’s a little good news: Keeping up with the trends and the future of marketing is becoming easier and easier.
  • 5. Sure, trends are happening more rapidly, but the CONNECTIVITY OF MINDS from around the world is making it easier to stay ahead of the curve.
  • 6. OVER THE YEARS, THE ENTIRE SALES AND MARKETING PROCESS FOR B2B AND ENTERPRISE ORGANIZATIONS HAS
  • 7. These companies are no longer armed with information that is hidden from the public and sales teams are no longer in the driver seat. i i i i i
  • 8. With information more readily available, leads and prospects now hold the power and the increase in competition has resulted in a plentiful supply of choice.
  • 9. B2B Beyond that, technology has completely disrupted the once linear buying process and behaviour of B2B customers.
  • 10. This change has forced marketers to become more strategic and efficient in their approach.
  • 11. Here’s a few trends that I believe are going to redefine B2B marketing over the next few years:
  • 12. A LOOK AT WHAT THE FUTURE HOLDS: THE FUTURE OF B2B MARKETING 1Social Data 2Personalized Starts To Drive Tracking Hits Conversion the Real World Driving Meaningful Intellegence 4Growth Hacking 3Big Data Starts Goes from B2C to B2B
  • 13. SOCIAL DATA STARTS TO DRIVE CONVERSION
  • 14. SOCIAL DATA STARTS TO DRIVE CONVERSION Every minute, the amount of data being distributed and created on social media channels is growing. Relationship data companies like Introhive and RelateIQ have already started to unlock the power of this data for sales teams. It’s time for relationship data to arm the marketing departments with insights that drive results.
  • 15. SOCIAL DATA STARTS TO DRIVE CONVERSION The professional social network, LinkedIn, is a powerful B2B marketing tool. Business Insider shared a leaked report in which LinkedIn highlighted plans to build a $1 billion B2B marketing business by 2017. The plan highlights the predicted role that social data will play in the future of B2B marketing and is one that every B2B marketer should read.
  • 16. SOCIAL DATA STARTS TO DRIVE CONVERSION Imagine for a second that your connections list on LinkedIn becomes a CRM system. Imagine having the ability to tag someone on LinkedIn as a potential prospect and then automate outreach and conversations with these individuals over the course of 3-6 months. For example, you could create your own system that automatically sends out personalized “Congrats On The New Job” when a user changes their position on LinkedIn and would be able to test the different automated messages to see which works best.
  • 17. SOCIAL DATA STARTS TO DRIVE CONVERSION Imagine the data you’d be able to compile as the administrator of your company page. You could pull insights that include trends in which companies are adding your employees to LinkedIn and how many of your employees are actually leveraging LinkedIn to communicate potential prospects.
  • 18. SOCIAL DATA STARTS TO DRIVE CONVERSION On top of that, the insights could share broad, yet actionable data surrounding the types of prospects that have looked at your company page in the last 365 days. All of this data ultimately arms managers and executives with the ability to better understand their workforce and develop strategies that will drive conversion.
  • 19. SOCIAL DATA STARTS TO DRIVE CONVERSION Furthermore, insights into what types of organizations are viewing your profile would give you the ability to be more strategic in advertising. Layer in the ability to automate messages to these users when they visit your company page and you’re instantly presented with a quality opportunity to turn strangers into customers.
  • 20. PERSONALIZED TRACKING HITS THE REAL WORLD
  • 21. PERSONALIZED TRACKING HITS THE REAL WORLD Imagine you’re walking down the street and you see a digital billboard for the pair of shoes you’ve been looking at online. Imagine that the website you were visiting has the ability to track you in the real world because you happened to visit it using your mobile phone which is now traceable.
  • 22. PERSONALIZED TRACKING HITS THE REAL WORLD Now let’s imagine that you’re walking into a conference and upon your arrival, you see a welcome sign from one of the brands competing for your business. And yes, it doesn’t just say Welcome To The Conference, it says your name at the end of the sentence. WELCOME, JIM!
  • 23. PERSONALIZED TRACKING HITS THE REAL WORLD This is what the future of personalized tracking could look like. As a consumer, you might be thinking this is going to be invasive and creepy. As a brand or marketer, you need to think of the possibilities that this could open up for new touch points and new areas of conversion. WELCOME, JIM!
  • 24. PERSONALIZED TRACKING HITS THE REAL WORLD In the future, the way we browse the web will be similar to the way in which we browse the world. The personalized experience we have online when we leave one website to the next will be replicated in the real world and shift from solely being a B2C opportunity to being an important driver of B2B success. WELCOME, JIM!
  • 25. BIG DATA STARTS DRIVING MEANINGFUL INTELLIGENCE BIG DATA + =
  • 26. BIG DATA STARTS DRIVING MEANINGFUL INTELLIGENCE Today, one of the biggest challenges associated with big data is the marketing teams’ ability to assess and determine what information is worthwhile.
  • 27. BIG DATA STARTS DRIVING MEANINGFUL INTELLIGENCE A study from eMarketer.com found that 71% of marketers were interested in adding predictive analytics around the lifetime value of customers to their customer data profile – figuring out who would be their best customers moving forward and possibly even how to attract more of these customers.
  • 28. BIG DATA STARTS DRIVING MEANINGFUL INTELLIGENCE The most innovative and forward thinking companies are already using big data to learn about their customers and use this information to drive results. The majority of these organizations consists of SaaS products, social networks, mobile apps and other forms of software.
  • 29. BIG DATA STARTS DRIVING MEANINGFUL INTELLIGENCE The fact that these organizations are built on innovative technology makes it an easier sell and a more logical decision to capitalize on big data. That said, all B2B organizations can benefit from the power of Big Data when their plan is implemented correctly.
  • 30. BIG DATA STARTS DRIVING MEANINGFUL INTELLIGENCE For example, a HR firm could quickly leverage insights around their existing clients and the strength and weaknesses in their recruitment tactics. Big Data can uncover insights like identifying which channels the best recruits come from, what types of emails tend to perform better during the first contact or what type of clients tend to be the better fit for this firm.
  • 31. BIG DATA STARTS DRIVING MEANINGFUL INTELLIGENCE All of these insights will be captured by implementing the right technologies and help companies ranging from Human Resources to Industrial Relations unlock insights about their organizations that they’d never seen before.
  • 32. GROWTH HACKING GOES FROM B2C TO B2B GROWTH MARKETING HACKING TECHNOLOGY
  • 33. GROWTH HACKING GOES FROM B2C TO B2B Many B2B marketing teams are still thinking about B2B marketing as a linear process between inspiration and acquisition. In reality, the process for converting a B2B lead into a customer is becoming more and more challenging as time goes on.
  • 34. GROWTH HACKING GOES FROM B2C TO B2B The emergence of companies like DropBox and Yammer has resulted in blurred lines between products that solely serve B2B and those that serve the B2C market. As a result, organizations of all shapes and sizes must be aware of the challenges and opportunities that exist in a world where brands are more connected and consumers are more empowered.
  • 35. GROWTH HACKING GOES FROM B2C TO B2B Enter the world of Growth Hacking. Coined by Sean Ellis of GrowthHackers.com, a Growth Hacker is a person whose true north is growth. Sure, traditional marketers and marketing teams have always considered growth as one of their pillars of attention, but a Growth Hacker has one singular goal. The true power of a growth hacker is found in their obsessive focus on growth. Presenting the opportunity to ignore almost everything else, these individuals can achieve the one task that matters most.
  • 36. GROWTH HACKING GOES FROM B2C TO B2B Hubspot, one of the leaders in Marketing Automation generates a staggering 1 million visitors and over 60,000 leads through their website every single month. The team at Hubspot has been able to attract this massive growth through a combination of free tools and content marketing. Growth hackers are individuals who look for opportunities like tool development and content marketing and use them to help organizations succeed.
  • 37. GROWTH HACKING GOES FROM B2C TO B2B In the future, growth hackers will be an integral part of the B2B landscape as they also play a role in helping organization create an optimized sales funnel. For example, when a customer signs up for your product, how do you ensure word of mouth? $$$
  • 38. GROWTH HACKING GOES FROM B2C TO B2B If you’re like most B2B professionals, you simply ask your new customer to keep you in mind and then get down on your knees and pray that they actually send leads your way. A growth hacker understands that referrals are the most important and most effective driver of new business, but also has the skillset to craft more effective and efficient referral programs for your organization and company.
  • 39. IT’S DEFINITELY NO EASY TASK TO IDENTIFY WHAT TRENDS WILL SHAPE THE FUTURE OF BUSINESS BUT IT’S DEFINITELY A LOT OF FUN.
  • 40. THE FUTURE OF MARKETING IS EXCITING!
  • 41. B2B marketers will be given opportunities to achieve higher quality real results quicker than ever before. B2B
  • 42. Will you be at the front of the change driving results for your company?
  • 43. Or the one reacting to the changes that the future brings? B2B
  • 44. It ’s never too late to get ahead of the game.
  • 45. SO TAKE THESE INSIGHTS, BEGIN THOSE CONVERSATIONS WITH YOUR MARKETING TEAMS, AND SHAKE THINGS UP